Tiger sniff: Regarding the difficulties of the advertising industry in 2019, you may have heard of it. With the shrinking of advertising budgets in various industries, advertising companies Inevitably received a ripple. So, what’s difficult for advertisers in 2019? What happened to the advertising industry this year? Where are the opportunities in 2020?
This article comes from interface , reporter: Ma Yue, editor: Tooth Han Xiang.
“Decreased customer budgets, increased degree of conservativeness, lower advertising agency revenues, and more data and transformation-we are trying to peek into the changes that the industry is currently undergoing, and possible future directions.”
“I was shocked when I heard it.” Long Jieqi lamented the interface news.
He is the founder of Loong, an independent creative company. An Internet company recently asked them to submit a draft. The requirements include strategy, creativity, execution, and KOL placement. It also required 500 million audiences to reach, Wei The top 10 effects of Boresearch-the budget is only 3 million.
“Judging by experience, it is too difficult for this budget to meet the customer’s KPI requirements.” Long Jieqi said. The “one-man team” charity project he has done this year has been reported by 408 mainstream media such as CCTV News and finally reached only 300 million audiences.
Less money and more things-this has become a common problem faced by advertisers in 2019.
“This year’s customer budget has been significantly reduced. Some large customers (even large Internet companies) have narrowed their budgets and are more cautious in spending money. After repeated polishing, they have to invest in the blade.” An independent Can Wang, a partner of the creative company, told Interface News that his team once offered clients a complete set of plans, including planes, videos, etc., and revised the 5 and 6 drafts. As a result, the client only picked one of the planes.
With less money, more things. This into