This article is from the WeChat public account: Zhongjing Jingwei (ID: jwview) , The original title “can cause precocious puberty in children, a batch of pull back children’s shoes are not qualified! What happened to the “Light of Domestic Products” that sold 50 million pairs a year? “Author: Zhao Jia however, from title figure: Figure worm
Return shoes with nostalgia and “national tide style” as labels have been favored by many consumers in recent years. However, the recent news that the children’s shoes of Huili have been detected by the relevant departments as unqualified and contain ingredients that can cause precocious puberty in children has surprised consumers.
Children’s shoes samples contain ingredients that can cause precocious puberty in children.
Recently, the official website of the State Administration of Supervision and Administration of the State of the People’s Republic of China has notified the quality supervision and random inspection of 51 kinds of products such as children’s shoes in 2019. In the inspection of 6,774 batches of products produced by 6,336 enterprises, a total of 825 batches of products were found to be unqualified, and the unqualified discovery rate was 12.2%.
Among them, WZ-9047 children’s shoes produced by Shanghai Huili Shoes Co., Ltd. failed the quality inspection. The specification model is 230 (2.5). The production date is 2019.7.6. The article number is WZ-904701. Formate.
Screenshot source: General Administration of Market Supervision
It is understood that phthalates have been announced by the World Health Organization as an environmental hormone, which has the role of female hormones. It can enter the human body through the respiratory tract, digestive tract, and skin. It can interfere with the human endocrine system in the body. , Can lead to “feminization” of boys, can also cause precocious puberty in children.
Prior to this, there have been other cases where phthalates have been detected in other categories of goods, causing consumer concern. In July 2019, the baby supplement brand Radulancho China Agency issued a statement stating that its imported batches of walnut oil products contained phthalate residues, and some products had been urgently removed and Recall processing. Subsequently, the Shanghai Jing’an District Market Supervision and Administration Bureau has been involved in the investigation and urged enterprises to recall the products involved.
The General Administration of Market Supervision stated in the notification that production enterprises that found problems in this spot check, especially those that refused to accept the spot check and those that failed continuous spot checks, should be dealt with seriously according to law.
Several Huali stores in Beijing saw reporters from Jingxinwei saying that Huali children’s shoes were placed in obvious locations in the store, and prices were mostly between 100 and 200 yuan, which was not much different from the price of adult canvas shoes.
Children’s shoes sold in Huili Store Zhongxin Jingwei Photo by Zhao Jiaran
A search by Zhongxin Jingwei found that there were no children’s shoes-related products in Tmall’s official flagship store, and customer service staff said that the store only sells adult shoes. However, according to the announcement issued by the official flagship store, Shanghai Huili Shoes also officially authorized several specialty stores and franchise stores, some of which sell a variety of children’s shoes. Take the “Maiyang Specialty Store for Maternal and Child”, one of the authorized franchised stores, for example.The monthly sales of one of the children’s sneakers has exceeded 10,000 pairs.
How far can you go to sell love with 50 million pairs of shoes?
Tianyancha’s information shows that Huili Shoes was founded in 1927 and has a history of 93 years, and Shanghai Huili Shoes Co., Ltd. is Shanghai Huayi ( Group) company ’s wholly-owned subsidiary. In recent years, through the popularity of the “national tide wind”, sales have increased significantly, and they are even called “lights of domestic products”.
According to media reports, Zhang Xiaojun, deputy general manager of Shanghai Huili Shoes Co., Ltd. once stated that the number of sales of Huili in 2018 exceeded 50 million pairs, and brand sales have doubled. According to the Beijing News, the sales of the flagship store of Talisman in 2018 exceeded 200 million yuan, of which the sales of canvas shoes increased by 500%; the sales of the store increased by more than 65 times from 2014 to 2018.
In the official flagship store of Huili, you can see that the monthly sales of a high-top sports canvas shoe in the store has exceeded 10,000 pairs; the monthly sales of several other popular models have also exceeded 5,000 pairs. According to Tmall data, on the day of “Double 11” in 2019, the store’s sales ranked among the footwear sales rankings, ranking fifth after brands such as Belle, Skecher and Camel.
After returning to the public’s vision, Huili has also begun new attempts in product positioning. In May last year, under the name “Power of Heaven”, Huili launched a limited-edition shoe with a price of 999 yuan, which was called “the most expensive shoe in history”, refreshing consumers’ consistent perception of the brand. According to some analysts, this move is an attempt to lay out the high-end sneaker market, and to take the opportunity to subvert the stereotyped and outdated stereotypes of domestic brands.
However, while the sales volume of Huali Power has been rising all the way, its product quality and service have also received complaints from some consumers. On the Black Cat complaint platform, many consumers said they had encountered product damage and cracked soles.
“The shoes I received did not match the styles I took, but I asked the customer service to use the excuse of” delivery is an upgrade “, which is different from what I said before the purchase. Then the shoes appeared squeezed and ground. However, the merchant replied that the shoe itself was no problem and that it could not be refunded. In addition, the sales phone and complaint phone displayed by the QR code scanning on the shoe box were found to be empty numbers after dialing. “In December 2019 Consumers said in a monthly complaint.
Furthermore, the defendant had been brought to law for alleged infringement dispute.