The train ticket acceleration package is a profitable business, but the mindset of the people who bought it began to be out of balance.
Editor’s note: This article is from WeChat public account “ E-commerce online ” (ID: dianshangmj), author Zhu Yingli.
E-commerce online new revision, click the article title to go straight to << a data - href = "http://mp.weixin.qq.com/s?__biz=MzA3MjU2Mjk3Mw==&mid=2652854279&idx=1&sn=334df0dcdf6d8f7543aadfd6377ef998&chksm=84f79875b380116376fdfbc164e87d6cae117335a1f404efb2a4125d0845b0905f14d091204c&scene=21#wechat_redirect" target = "_ blank"> New Year congratulatory speech | 2020, and made Dreamer Walks “, tell us what you want to see in” e-commerce online “or characters, we will draw a 100 yuan e-commerce shopping card in the comment area.
The Spring Festival is near, and buying tickets to return home has become the most urgent thing for everyone.
Someone set up the alarm clock, the computer and the mobile phone are squatting at the same time, but when the time is up, the traffic flows in, the page freezes, and the remaining votes return to zero.
Someone bought the “acceleration package” of the ticket-buying platform one day in advance, and shared it with their friends to ask for help. They thought that they were at ease, but the ticket-grabbing ten million times still ended in failure.
The anxiety of not being able to buy a ticket and being unable to return home is common. But this winter, the mindset of those who bought the acceleration pack started to lose balance.
Not only does the official deny the role of the acceleration package, but people who use 12306 to buy tickets also mock the “acceleration package” as an IQ tax.
But no matter what the outside world discusses, the acceleration package is still a profitable business.
The Acceleration Pack failed
“I’m grabbing a train ticket home. Press and hold the applet to help me.”
On the evening of December 23, Luo Meng started to grab the ticket from Shenzhen to her hometown in Hunan. She spent 30 yuan on the Zhixing train ticket and bought a medium-speed “acceleration package” , Paid in advance, and then sent to the group to ask for help to the fastest speed.
Because of insurance, she snatched an extra transfer ticket, and then paid for it after purchase. She felt that she should rest easy now.
The official ticket release was at 10 am on December 24th. Luo Meng didn’t find it until 11 am. Unfortunately, the system showed that the second half of the joint ticket was seized, and the fare was accelerated. The money for the bag was automatically deducted, but how could it not be grabbed in the first half, Luo Meng had to refund the ticket, the ticket was returned, and the cost of the acceleration bag was wasted.
Zhu Lin, an accountant at a state-owned enterprise in Beijing, also encountered the same thing. He returned to Enshi, Hubei in the New Year, and he grabbed a three-day ticket on the travel platform. The acceleration package, friend assistance, and members used it. As a result, he stole more than 20,000. There are still no votes. Later, he opened 12306 and found that there were still tickets for his bus. When paying, he showed that there were still 5 tickets.
The money is handed in one hand, and the delay in buying tickets is not worth the money.
But at present, there are still a lot of people in the “pit” of the acceleration package. According to media statistics, there are currently more than 50 platforms that have ticket grabbing acceleration services. In addition to Ctrip, Flying Pig, Meituan, Qunar and other online travel platforms, there are also special train booking tickets, high-speed rail assistants, and browsers. Such as 360, cheetah and so on.
The acceleration package services of these platforms are similar. The free low-speed ticket grabbing success rate is less than 10%, and the 10-speed medium-speed acceleration package can achieve a success rate of 30-50%. A high-speed of 30 yuan corresponds to about 70%. 60 Yuan’s top speed corresponds to about 90%. In the torture of hundreds of millions of people at the same time grabbing tickets for the Spring Festival home, these sharp numbers stimulate everyone to spend money to buy peace of mind.
Some platforms even take advantage of UI design tips, highlight buttons for paid acceleration packs, and weaken options that don’t pay, allowing users to buy an acceleration pack unconsciously.
A variety of operations make consumers willing to enter the pit. After all, for a hard-to-find ticket, an acceleration package of tens of dollars is not a big deal.
Aside from prejudice and experience, does the acceleration package really work?
First of all, in principle, the third-party platform to grab tickets is actually the same as an individual, and they have to queue up to buy tickets on the 12306 system. The difference is that the ticket grabbing software can crack the 12306 verification code identification, which is much faster than manual input. In addition, the machine can automatically submit orders and payments.
But because of continuous refresh and high-frequency access, it may be blocked by 12306 or even blacklisted. Even if the title is not intercepted, it may be subject to risk controlThe system limits the speed, and the speed of ticket grabbing may be slower.
This is why many people did not grab the tickets with the acceleration package, but bought it on 12306 instead.
Prism Deep Web has reported that some technical developers have stated that technical means such as “acceleration packs” can increase the probability of buying tickets in the initial stage of 12306, but with the technological evolution of 12306, the popularity of acceleration packs has previously been Cutting-edges with technical advantages have become re-queuing.
In other words, when everyone uses the speed pack, who can grab the ticket? Not to mention, this year 12306 also launched standby tickets, the acceleration package only serves as a “placebo”.
History of Internet Ticketing
Compared to the agony of queuing up to buy tickets now, swiping your mobile phone and computer now is not a big deal if you ca n’t buy a ticket for a while.
However, all of the acceleration package can be a “placebo” for everyone today because it has really worked.
In 2010, the 12306 official website was launched, and users can purchase online after registration. This is the first year. In 2011, the ticket grab plug-in began to appear. At the beginning, it was produced by the programmer community spontaneously. Later, the browser website also started to launch the ticketing plug-in, which is free for users to use.
At that time, the ticketing software was opened and it was easy to hang Grab the ticket. Relying on these free plugins, some browsers quickly hunted up users, among which Cheetah was the earliest winner in the Spring Festival ticket grabbing industry.
In 2012, Cheetah Browser highlights the “Spring Festival Ticket Grabbing Edition”, which includes a ticket swipe plugin. Users can log in to 12306 with Cheetah Browser to buy tickets to continuously monitor the remaining tickets. When there are tickets, a reminder sounds.
After launching the ticket grab plugin, Cheetah ’s exposure and installation volume have The substantial improvement has also attracted the followers of Firefox, Sogou, 360 and other browsers.
During this period, the ticket-grabbing software also encountered a siege of 12,306, and reminded prominently on the homepage of the website, “As of now, other websites have not been authorized to develop similar service businesses. Please pay attention to our users.”
But many opinion leaders have expressed their supportive opinions. Li Kaifu of the Innovation Workshop and Yang Hongtao of Sogou Browser believe that obstructing scientific and technological progress is a retrogression and service should be improved.It is not forbidden to grab tickets.
At the same time, although the number of users covered by the ticket grab plugin is still small, it is the most staunch fan.
Accelerate ticket grabs and start “legalizing.”
In 2016, the era of the mobile Internet has arrived. 360 launched the “360 generations of ticket grabbing for three generations”, and launched the concept of synchronous ticket grabbing on mobile phones and computers. The 360 browser mobile app broke the browser usage growth record in 21 days, added more than 30 million users, and defeated Google. Crowded into the browser ranking fourth.
When the PC end starts to move to the mobile end, ticket grabbing has a new gameplay. In 2016, the Zhixing train ticket bus acquired by Ctrip became one of the main mobile buying tickets, and it also opened the payment “acceleration package” and “boost ticket grabbing”.
Relying on the speed of ticket grabbing and the help of small programs, Zhixing train tickets have begun to occupy the top of the train ticket purchase APP.
A simple “grab ticket” can pry such huge traffic, Giants have begun to enter the market, Ctrip, Meituan, Qunar, Tuniu, Feizhu, Tongcheng. In addition to browsers and train ticket apps, the third array of ticket grabbing today is these online travel platforms.
But as more platforms and websites are added to grab tickets, “grabbing tickets” has become no different from queuing for tickets.
Some netizens ridiculed that today’s “acceleration package” snatching tickets is like a fortune teller guessing that a pregnant woman has a boy and a woman, guessing the money correctly, and guessing the money back, but the probability is there, the fortune teller is stable and not losing.
The same is true of these platforms on acceleration packages.
12306 At present, the attitude towards the acceleration package is still ambiguous. It is not advocated, but it is not explicitly prohibited. Therefore, there is still room for companies to define the price of the acceleration package.
Mandarin’s “Acceleration Pack”
Speaking of which, the cost of grabbing tickets for an acceleration package is extremely low.
Some people in the industry told e-commerce online that the acceleration package is only a value-added service for the platform. Even if technology is included, the cost can be almost ignored.
But if a user uses an acceleration package, it costs as little as 10 yuan and as much as 60 yuan. Even if someone chooses not to spend money wisely, he will ask relatives and friends to help, which will bring new users.
More importantly, grabbing train tickets is the most certain thing for the 1.4 billion Chinese during the Spring Festival. It is also a huge source of traffic. Therefore, even if you don’t consider making money and pulling new money, the “snatching” business will increase the stickiness of users.
Users buy a peace of mind, and the platform also achieves the purpose of promotion. Some people even think that “Canada
Compared to the agony of queuing up to buy tickets now, swiping your mobile phone and computer now is not a big deal if you ca n’t buy a ticket for a while.
However, all of the acceleration package can be a “placebo” for everyone today because it has really worked.
In 2010, the 12306 official website was launched, and users can purchase online after registration. This is the first year. In 2011, the ticket grab plug-in began to appear. At the beginning, it was produced by the programmer community spontaneously. Later, the browser website also started to launch the ticketing plug-in, which is free for users to use.
At that time, the ticketing software was opened and it was easy to hang Grab the ticket. Relying on these free plugins, some browsers quickly hunted up users, among which Cheetah was the earliest winner in the Spring Festival ticket grabbing industry.
In 2012, Cheetah Browser highlights the “Spring Festival Ticket Grabbing Edition”, which includes a ticket swipe plugin. Users can log in to 12306 with Cheetah Browser to buy tickets to continuously monitor the remaining tickets. When there are tickets, a reminder sounds.
After launching the ticket grab plugin, Cheetah ’s exposure and installation volume have The substantial improvement has also attracted the followers of Firefox, Sogou, 360 and other browsers.
During this period, the ticket-grabbing software also encountered a siege of 12,306, and reminded prominently on the homepage of the website, “As of now, other websites have not been authorized to develop similar service businesses. Please pay attention to our users.”
But many opinion leaders have expressed their supportive opinions. Li Kaifu of the Innovation Workshop and Yang Hongtao of Sogou Browser believe that obstructing scientific and technological progress is a retrogression and service should be improved.It is not forbidden to grab tickets.
At the same time, although the number of users covered by the ticket grab plugin is still small, it is the most staunch fan.
Accelerate ticket grabs and start “legalizing.”
In 2016, the era of the mobile Internet has arrived. 360 launched the “360 generations of ticket grabbing for three generations”, and launched the concept of synchronous ticket grabbing on mobile phones and computers. The 360 browser mobile app broke the browser usage growth record in 21 days, added more than 30 million users, and defeated Google. Crowded into the browser ranking fourth.
When the PC end starts to move to the mobile end, ticket grabbing has a new gameplay. In 2016, the Zhixing train ticket bus acquired by Ctrip became one of the main mobile buying tickets, and it also opened the payment “acceleration package” and “boost ticket grabbing”.
Relying on the speed of ticket grabbing and the help of small programs, Zhixing train tickets have begun to occupy the top of the train ticket purchase APP.
A simple “grab ticket” can pry such huge traffic, Giants have begun to enter the market, Ctrip, Meituan, Qunar, Tuniu, Feizhu, Tongcheng. In addition to browsers and train ticket apps, the third array of ticket grabbing today is these online travel platforms.
But as more platforms and websites are added to grab tickets, “grabbing tickets” has become no different from queuing for tickets.
Some netizens ridiculed that today’s “acceleration package” snatching tickets is like a fortune teller guessing that a pregnant woman has a boy and a woman, guessing the money correctly, and guessing the money back, but the probability is there, the fortune teller is stable and not losing.
The same is true of these platforms on acceleration packages.
12306 At present, the attitude towards the acceleration package is still ambiguous. It is not advocated, but it is not explicitly prohibited. Therefore, there is still room for companies to define the price of the acceleration package.