Protect yourself and destroy the enemy.
Editor’s note: This article is from the WeChat public account “ Ginkgo Finance” (ID: xinyingcj) , the author’s order. Reprinted with permission.
It takes skill to raise leeks, but cutting leeks is an art.
Since 2014, after the war of subsidies, several takeaway platforms have tacitly stopped their losses and increased their prices. When the commission rises, the profit is reduced. Some restaurants choose to withdraw from the platform. Some restaurant owners try to insert small cards in takeaways and try to run their own “takeaway platform”. Most of the rest try to pass the profit burden to consumers. For those consumers who have been nourished by subsidies, although the price increase violates their willingness to pay, “lazy cancer” has been developed, and their stomachs cannot be hungry, and they can only be forced to accept it.
Since the “Thousands of Missions” so far, various takeaway platforms have stepped on the funds and burned out two hundred unicorns before burning out. Now they are asking for profits from merchants, but they are only asking for subsidies that were thrown on the battlefield in the past. Come back.
Everything was taken for granted. It’s just that at the same time period, it seems to be a “conspiracy” to be executed in consultation-instead of burning money, it is better to increase the price of the group. As long as the other party does not regret it, everything is just competing on a larger profit base.
It is also a group price increase. Recently, Tencent Video and iQiyi’s “Qing Yu Nian Incident” have fallen into a situation of “outrage.” They were also named by the people ’s network and prosecuted by lawyers. Netizens also said that they “do not accept”. In this consumer upgrade battle, the two monopolized some high-quality content, but did not seem to win over the hearts of the people.
If you look at the development model of Internet companies in recent years, it seems that there is already a constant market evolution path: burn-off subsidies-seize the market-monopoly operation-harvest profits.