This article is from the WeChat public account: 车 云 （ID ： cheyunwang） , author: Liu Ying male, from the title figure: Figure worm
Tesla prices have changed again.
On January 3, Tesla’s official website revealed that it has upgraded the standard endurance Model 3 produced by the Chinese factory. Model 3 (including the basic driver assistance function) The starting price is adjusted: from the original price of 355,800 yuan to 299,905.
In addition to the price of the entire vehicle, the official website also shows that this time Tesla also adjusted the price of some optional components. For example, the black car paint that previously sold for 9,500 yuan has now been adjusted to free, and the price of 18,900 yuan China Red was adjusted to 8,000 yuan, and the price of the optional 19-inch sports wheels was also reduced from 14,200 yuan to 6,000 yuan.
This price adjustment can indeed show Tesla’s ambitions for the Chinese electric vehicle market. We also have to acknowledge Musk’s strength and the importance of the Chinese market to Tesla. This is undoubtedly a shock to other electric vehicle brands in the Chinese market, but such shocks are more numerous and will always be boring.
Is it a price tug, a digital game?
In May 2019, the official price of the Model 3 was 328,000 yuan, with the optional basic driver assistance function valued at 27,800 yuan. In October 2019, Tesla officially announced that the domestic Model 3 standard endurance upgrade version was officially opened for reservation, and the basic version was equipped with assisted driving as a starting price of RMB 355,800.
The Model 3 that seems to have a price increase is actually just a math problem. We only need to add the starting price of 328,000 yuan plus the original optional driving assistance function. 27,800 yuan, the result is 355,800 yuan.
So are users really spending more? No, is the starting price of Model 3 expensive? Expensive. As we know, the starting price is very important for the sales of new cars. Although the actual number of users who buy entry-level models is not the majority, the lower the starting price for the mass market The more it can attract consumption, so this Tesla operation is really confusing.
For the Tesla Model 3’s Weilai ES6, the ES6 benchmark version is 70kWh NEDC 420 km. The current subsidy price is 338,000, and the optional NioPilot is 39,000. For the time being, regardless of body size and interior design It is convenient for technology and intelligence. Speaking of the selling price alone, the Model 3 with a starting price of 328,000 originally had some price advantages, but the starting price of 355,800 yuan will inevitably give the ES6 a “giving head”.
It’s okay, wait a minute, anyway, it’s not Tesla to be able to do things well.
According to relevant statistics, from February to October 2019, Tesla adjusted the price 9 times, including 2 official decreases, 5 price increases, and 2 price reductions in disguise. Model 3 has been pulling back and forth a few rounds so far, and according to the mathematical laws mentioned by Pythagoras, Tesla will not miss 2020.
Sure enough, the 299050 framed by a blue box on the official website is tempting this time, but did anyone notice the two small prints below this number?
The price of 299,905 yuan is subsidized for the new car. Without the subsidy, the price of the new car is 323,800 yuan. The time of delivery of the new car, Tesla marked as the first quarter of 2020, is not available now. This means that at this time, users who book a car must always pay close attention to the adjustment of the national new energy subsidy policy. Once the subsidy is cancelled or adjusted again, the money saved now will have to be returned.
Apart from the new energy subsidy, the starting price of Tesla Model 3 is 323,800 yuan, which seems to be 4200 yuan less than the initial 328,000 yuan. However, after the price reduction, the domestic Model 3 canceled the service of free gift and installation of home charging piles. If users need to install,