Tesla finally raised the “sword”.
Editor’s note: This article is from the WeChat public account “ Investment World ” (ID: pedaily2012 ), author: Yang Qing.
In the investment community, this afternoon at the Tesla Shanghai super factory, the domestically produced Model 3 was officially delivered to social users. The final price was less than 300,000 yuan, which is called “the cheapest in history” Tesla.
This is a milestone scene. Although it was 20 minutes later than the scheduled time, Tesla CEO Elon Musk, who arrived from the United States overnight, couldn’t hide his joy at the delivery ceremony. After coming to power, he first improvised a dance. Musk also thanked the old Tesla owners: “Thank you for buying expensive Tesla owners before, because of your support, so that more people can now enjoy cheaper Tesla.” < / p>
In just 357 days, a piece of farmland has become a super factory, and 1,000 Model 3s have been produced. The wonder of such a manufacturing industry is amazing. Musk said at the delivery ceremony, “In the future, Model Y and other models launched by Tesla will be produced in China. China will be Tesla’s important global production base, and the world will launch Chinese-made Tesla. . “
Compared to the previous starting price of Model S / X, which is often millions, the price of Model 3 now makes it possible for more people to own a Tesla. Many people have left a message on Tesla’s official WeChat account, saying that the goal in 2020 is to have a Tesla.
Compared with the surprises of the special fans, the mood of the global automotive industry is complicated. For both new and old forces and traditional car manufacturers, for them, Tesla “raised a butcher knife” is not alarmist.
Buy a car and get a license plate, 300,000 Model 3 is here, and Model Y has just announced its domestic production!
This is the speed of China that Tesla CEO Elon Musk also had to marvel at.
In just 357 days, a piece of farmland became a super factory, and the whole process from production to delivery was completed. This afternoon (January 7, 2020), Tesla’s domestically produced Model 3 was officially delivered to social users. At the same time, Musk officially announced that the Model Y will begin domestic production.
No wonder on the first day of 2020, Elon Musk tweeted excitedly, “Congratulations to Tesla and SpaceX for a great 2019, and look forward to the ‘epic’ 2020.”
What delights the fans is that Tesla announced that it would lower its sales policy for the entire Model 3.
The base price of the Chinese-made Model 3 vehicle has been lowered from 355,800 yuan to 323,800 yuan (including the basic driver assistance function). Not only that, according to national policy, the entire Model 3 is exempt from purchase tax and enjoys a new energy subsidy of 24,750 yuan. The final domestic model 3 upgrade model lasting priced at 299,905 yuan, successfully reduced to less than 300,000.
In addition, various optional accessories of the domestic Model 3 have also been reduced. For example, the new car will be equipped with pure black paint as standard. The price is 6000 yuan (previously 14200 yuan).
It should be noted that the charging piles and installation services that were previously given away for free will become a family charging service package that costs 8,000 yuan as an option after the domestic Model 3 price is reduced.
Compared to the starting price of millions of Model S / X before, the price of Model 3 now makes it possible for more people to own a Tesla. Many people have left a message on Tesla’s official WeChat account, saying that the goal in 2020 is to have a Tesla.
Even in cities like Beijing, Shanghai, Guangzhou, and Guangzhou that need a lottery, Tesla purchases will also enjoy policy benefits.
For example, in Shanghai, you can directly obtain a new energy license when buying a car. Some netizens said on Weibo that a license plate of 100,000 is equivalent to only buying 200,000 cars.
For the middle class rising with the development of China’s Internet, Tesla, which originated in Silicon Valley, undoubtedly has a fatal appeal.
In fact, for tech geeks, Tesla has more preferential channels. For example, if you find a bug on the Model 3 and submit it to Tesla, you will get a reward of thousands to tens of thousands of dollars. A netizen said: “Don’t feel too uncomfortable.”
Wolf is here? It ’s not just electric cars that are panic, traditional car makers will also be killed
The domestic Tesla is shaking the entire automotive industry.
On May 31, 2019, Tesla announced that the Model 3 produced in China will start at 328,000 yuan. At that time, there was not much advantage in this price, especially when the delivery time of the domestic Model3 was predicted to be in the second quarter of 2020. For the new car building forces, there is still room for dealing with Tesla regardless of time and price.
Xiaopeng Automobile Chairman He Xiaopeng also wrote in a circle of friends at the time that Tesla’s domestic Model 3 pricing should be reduced by another 10,000 US dollars (about 69,000 yuan). He Xiaopeng believes that Tesla’s environment today is completely different from that of five years ago, and it is not much different from Chinese local car companies in terms of battery advantages and intelligence.
However, reality is always cruel. Tesla not only achieved the delivery of the domestic Model 3 one quarter earlier than expected, but the price fell more than everyone expected.
It was said that Musk had previously asked what he thinks of new Chinese car-making forces such as Weilai Automobile, and he only responded to one picture.
