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Companies are paying more and more attention to cost and efficiency, so employees have an additional KPI of 100 posters a day?

Editor’s note: This article is from WeChat public account “Blind Workplace” (ID: HRInsight) , Author HR Zhang Muzhi.

Yesterday’s hotspot came from an unknown travel company.

The boss asked employees to make a chat record of 100 posters every day, which was put on the Internet, which aroused the ridicule of netizens.

Some people say that the founder is ignorant and doesn’t understand the workload of design at all.

Some people say that this is a means of forcing employees to resign in disguise.

No matter what the situation is, one thing is clear. In the Internet era, this kind of leadership brings more and more negative effects to the company. And their living space will become smaller and smaller.

2019 is a year of hot topics for the workplace.

From the wave of layoffs at the beginning of the year, to the discussion on 996 in the middle of the year, and the labor disputes that frequently occur at the end of the year.

In general, the game between employers and employees is getting more and more intense:

• The company began to attach importance to cost control and intensive cultivation, and even controlled costs through illegal means;

• Workers have begun to grow into self-media masters, defending their rights through media resources and public pressure.
  

  01, First year of management (cost)
  

  At the beginning of last year, I knew that the last senior HR @ 张 牧 之 老师 wrote such a text:

  The big market in 2019 is indeed bad. Whether it is the Internet, mutual gold, or real estate.

  The coming of the so-called cold winter does not simply mean that the market is getting worse–in fact, powerful people, reliable companies, and promising businesses are all there–but it is: Larger, more factors need to be considered.

  For professionals who want to change jobs, this means:

  • A non-landing / impulsive company and business direction is likely to be a minefield;

  • The company has begun to face up to ROI and cost calculation, not only the overhead expenses, but also the ways and methods of doing projects;

  • The core / dominant direction will eat more nutrients, and the “useless projects” without obvious benefits will be reduced;

  • Whether it is a company that has fallen in the winter or not, it is possible to achieve “slimming” through layoffs.
    

    In the middle of the year, I talked with my colleagues about this year’s market and found that each company began to increase the emphasis on [cost].

    For example, people optimization is starting to become more frequent.

    Either layoffs / cutting expenses or no money, it may be because of conservative policies to spend the winter safely. With severe policy, environment, and market conditions, even spending an extra dollar on each employee may be the last straw that overwhelms the company. In order to expand the margin of safety for the company, the cost must be controlled (after all, the landlord’s home does not have so much extra food). If the company goes down, everyone has to die.
    

    From the retreat of foreign companies ( how to look at Oracle The company ’s China R & D Center laid off staff on a large scale ), to various small and beautiful companies began to lay off news of layoffs (keep layoffs, Ma Honeycomb layoffs), then went to the major companies to keep up ( Redundant hotspots for some easy and some ).

    Some are cut off non-core business, some are simply for “slimming down”, and some are for timely stop loss.

    It’s not hard to see that the staff downsizing and weight loss that started in the second half of 2018 did not end, but reached a peak this year. “

    Sean Ye wrote my opinion in the article “Internet Winter is not an abyss, but a ladder” (the article has been deleted, reply 1 to view):

    According to the frequency of the winter season once every ten years in the past, a person will encounter at least 3-4 winter seasons in his career. Sooner or later, this pit will be stepped on, but it is better to step on it later.

    At the beginning of 2018, Fat Cat had published a public account article on the Internet, “How did Shanghai miss the Internet opportunities in these years?” It mentioned one important reason that made me laugh:

    China’s Internet companies pay attention to barbaric growth. They must first pollute, then treat, wipe, cleanse, and whitewash. It’s too easy to do anything. And Shanghai enterprises are too particular about “fine management.”

    Today, two years later, we find that the brutal Internet industry is beginning to pay off debts.

    It’s nothing more than someone who finds that they don’t have enough money for the “strong man to break his wrist.” They cut off businesses that may have a future but do not have instant cash flow. Some companies will give up a link that is important in their business ecosystem, and some companies will let away a lot of valuable talent. But it is essentially to “live”.

    This winter is actually a good thing for high-quality companies.

    Cut carefully to improve your own problems, and quickly get back to the starting position after the winter.

    In addition to the optimization of personnel, we will find that each company has also begun to pay attention to other expenses. It is the so-called “throttling”, and there is also the so-called “efficiency improvement”.

    What I see and see is news posted on social networking sites, such as picking the door to staring at toilet paper and paper cups (Baidu), which are publicly announced by Big and Small, 996.

    In addition to these, there are also some adjustments in corporate management.

    For example, each company started to pay more attention to corporate culture, and it is better to use culture to govern people.

    Iqiyi, the first time to put corporate culture on the company’s main O (Objectives) in 2019, released its new mission at the end of this year.

    Alibaba with upgraded corporate culture (“New Six-pulse Excalibur” announced by Ali in its 20th anniversary)

    In addition, there are also upgrades of other management tools, such as Tencent (reform the rank system)

    In essence,These news are also part of the structured to refined business management. It is obvious to the naked eye that all companies hope to further refine their business management this year and live in this cold winter.

    This is true for large companies, and small companies want to control costs.

    But the method of controlling costs should be to specialize in business, understand the manpower and funds required for a project, and save costs to the greatest extent.

    Rather than in areas you do n’t understand, rely on power to squeeze subordinates to accomplish impossible tasks.

    The so-called staff reduction and efficiency improvement need to be based on the knowledge of managers.

    If the manager does n’t understand anything, and he blindly directs, the final result may lead to the loss of talent.

    What’s more, like the founder of Feiyue Travel, he also brought additional public relations costs to the company through his own operations.

    02, Internet rights protection trend
    

    Ten years ago, there was a high probability that the boss who did such a show would not get punished.

    Besides resigning, employees don’t have many rights protection methods.

    This year, there are too many cases in which people in the workplace have transformed themselves from the media to protect their rights and interests, and many of the problems have been exposed by negative news that had not attracted so much attention.

    It is not difficult to see that with the prosperity of the Internet content ecology and the enrichment of channels in recent years, everyone has also gained the power of Internet content transmission.

    The overflight travelling employee just uploaded a chat history, which caused the entire network to hang on to his boss. I also saw a lot of angry designers attacking the boss’s PS online.

    I don’t agree with this personal attack (but I laughed for a long time).

    A lot has happened in the past year.

    Some aggrieved (Wanda school recruitment incident), some encountered inexplicable standards (Jiaotong University PhD job rejection), some ridiculous (Baidu requires candidates to love Xiaomi culture), there is a ventilation operation (Wuhan Group layoff means) …

    Redundancy is also one of the important topics. Many companies including NetEase have been exposed on the Internet.

    In the case of NetEase, the employee has trained himself as a master of the media title party through more than a month of writing practice.

    

    In addition, it is gratifying that there are