On January 8th, Ruixing Coffee held a press conference and launched the unmanned coffee machine “Swiss Instant Purchase” and the unmanned vending machine “Swiss Cost-effective”
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There is no upper limit on the drone coffee machine. What kind of calculation is Ruixing doing?
On January 8th, Ruixing Coffee held a press conference and introduced the unmanned coffee machine “Swiss Instant Purchase” and the unmanned vending machine “Swiss Cost-effective”. The former mainly sells ready-made drinks such as coffee and fawn tea, and the latter It sells products from different brands, including Ruixing, Nestle, and Pepsi, such as ready-to-drink coffee, juice, snacks, etc. Ruixing said that there is no upper limit on the scale of unmanned retail terminals this year, and it will cover office buildings, campuses, airports, stations, gas stations and other places.
Rui Xing’s unmanned coffee machine market has a lot of room for growth. Pro’s recently released “Coffee Industry Insight Report” shows that the market capacity of China’s self-service coffee machines is about 280,000, while currently only 10,000 self-service coffee machines have been marketed in China. In addition to market potential, drone coffee machines are also a good deal. The biggest cost of the coffee industry is manpower and store rent. Unmanned coffee machines can save this part. The cost of a single cup of coffee in Ruixing in the third quarter of last year was 9.7 yuan, and the cost of a single cup of coffee in a self-service coffee machine was about 3.6 yuan, according to the calculation of the Whale Prospect Institute.
Rui Xing Coffee has vigorously deployed offline unmanned retail machines. In addition to reducing expansion costs, it can also add new sales channels for products. If …
Editor’s comment: Rui Xing has been deliberately controlling the costs of offline expansion in the past year, including the use of lower-cost cache stores as the focus of store layout, as well as the unmanned coffee retail market . The unmanned coffee machine market experienced a round of shuffling in 2018. Ruixing has a certain advantage at this time, but in the end …
“Ten Billion Subsidies” became standard, and Ali, JD.com and Pinduoduo staged “Three Kingdoms Kill”
Since Pinduoduo pioneered the “ten billion subsidy” strategy in June 2019, the “ten billion subsidy” has almost become the standard for today’s e-commerce industry. According to data released by Pinduoduo, Pinduoduo’s first participation in 618, the number of orders exceeded 1.1 billion, GMV increased by more than 300% year-on-year. More importantly, after the end of 618, Pinduoduo’s “ten billion subsidies” continued, and price reduction became a daily operation.
The practice of fighting a lot has caused Ali and JD.com to follow up, setting off a background price comparison war. In June 2019, JD.com’s Pinup App was officially launched, and in July, it proactively reduced the deduction point to attract merchants. In addition, the marginalization that was once marginalized in the Ali system has been re-raised to a strategic position. On December 11, Taobao Ju announced the launch of the “ten billion subsidy”, which is intended to guarantee the lowest price on the entire network.
Behind the price war between Pinduoduo and Ali and JD.com is the battle for users and the market. Pinduoduo, on the one hand, attracts users from Ali and JD.com with a tens of billions of subsidies, and their users begin to overlap;
Editor’s comment: Pinduoduo burned users with tens of billions of subsidies and burned users, but the retention of users is still a problem. In the past, the growth of Pinduoduo has caught the blank space, but if …
This article comes from the paid section “Daily Business Collection”-January 8 Day
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