The hot water supply and demand for returning home is not the hottest platform for travel.
Editor’s note: This article is from WeChat public account “Connect Insight” (ID: lxinsight) , Text: Xiangyang, Editing: Shui Sheng.
It’s not unusual to return home in a ride.
The Spring Festival is the largest annual population migration on the planet. According to the National Development and Reform Commission’s economic research, it is estimated that the number of passenger shipments during the 2020 Spring Festival trip will reach approximately 3 billion. This means that at least 1.395 billion people have to complete about 3 billion trips in 40 days.
By the end of the year, buying tickets on ticket-buying sites is undoubtedly the fiercest buying war. From airplanes, trains and buses to self-driving cars and motorcycles, the battlefield is now gradually expanding to the platforms associated with downwind cars.
Besides the busy railway lines, the countless downwinds on the expressway have also undertaken part of the population migration tasks by sharing vehicles and seats.
When the travel platforms such as Didi, DaDa, and Haro are opening up the market of windmills, the Spring Festival transport is a crucial opportunity and test. From increasing subsidies and promotion efforts to increasing the number of cars and manpower, the platform not only needs to ensure user experience, but also control commission prices.
Platforms have already begun preparations. Haro has set up a 80 million yuan “Spring Festival Fund” to encourage more owners and users to use downwind cars, including 10,000 passenger free tickets, 10,000 car owner fuel rewards, etc. Then a special plan for the safety of the spring ride of the windmill was launched.
Surprisingly, after Didi was absent from the cross-city ride-hailing ride, it wasn’t the other ride-hailing platforms such as Hao and Tiao that caught fire during the Spring Festival. It was Weibo, second-hand trading platform Xianyu and Turn around