The article is from the public number: Sanwen Entertainment (ID: hi3wyu) , the title picture comes from: worm creative.

The intersection of Japanese animation and stage performances, exhibitions, and the catering industryDiverse experience-based consumption has become a dark horse that has risen in the past 5 years, making “content + offline experience” exciting.

According to the “Japanese Animation Industry Report 2019”, the Japanese animation music market in 2018 has remained at a stable level, which is undoubtedly a peace of mind compared to other sectors of the increasingly popular animation industry in Japan. The important factor that the animation music market is still strong is the driving force and consumer appeal of the theme songs of popular artists.

Last year, in “Live Broadcasting, a year-on-year increase of 80%, Japan ’s two-dimensional live entertainment into a new blue ocean,” we introduced the increasingly diversified monetization channels and development prospects of Japanese anime music in 2017.

In 2018, the diverse forms of experiential consumption formed by the intersection of Japanese animation and stage performances, exhibitions, and the catering industry have become a dark horse that has risen in the past 5 years. Although this type of market accounts for a relatively small proportion of total output value, the experiential consumer market is born of technological development and consumer trends. The expanding market size and high-speed growth make “content + offline experience” exciting. .

The following is a detailed description of how the Japanese anime music and anime offline entertainment markets performed in 2018.


Powerful combination of popular singer + animation IP

In 2018, the Japanese animation music market was 35.79 billion yen, a year-on-year increase of 4%.

In 2018, sales of Japanese animation music CDs were 25.78 billion yen, a slight decrease of 1.4% compared with 2017; digital music increased significantly by 20.8%, and the market size reached 10.02 billion yen. It can be seen that the main growth driver of the Japanese animation music market in 2018 is digital distribution on the Internet.

The number of new Japanese animated music songs in 2018 is 730, which is the fourth lowest number of new songs since 1989, but