On January 9th, Douyin released the “Adjustment of Douyin Shopping Cart Video Release Frequency Adjustment Notice”
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Douyin grades shopping carts for sale. Is there a date for small and medium size?
On January 9th, Douyin released the “Adjustment of Douyin Shopping Cart Video Release Frequency Notification”, announcing that from January 2020, the frequency of the release of shopping cart videos shall be limited, and the authority will be determined by the number of fans: the number of fans is less than 1,000 Account, you can only publish 1 video with shopping cart per week; for accounts with 1000-3000, 3000-10000, 10000+ followers, the daily posting limit is 2, 5, and 10 respectively. Prior to this adjustment, Douyin has adjusted the shopping cart jump page, replacing third-party purchase pages with Douyin content pools.
The two recent adjustments to the function of the shopping cart are that Douyin is moving from “making wedding dresses for others” to building its own merchandise shelves and promoting short video shopping to become the mainstream method. In the last adjustment, the shopping cart link jump page contains the information flow of “same paragraph”, “similar”, and “interested” product recommendations. The author Song Ziqiao believes that the previous guide to the user ’s purchase behavior was to improve the shopping experience; the second time was to optimize the user ’s viewing content and maintain the content ecology.
Specifically, the restrictions on the frequency of shopping cart video releases seem to be unfavorable for small and medium-sized ones, but they are not. First, the new adjustment will eliminate a group of RMB players who rely on DOU + to get traffic but do n’t pay attention to selection and contacting users, making room for some high-quality small and medium-sized ones; second, …
Editor’s comment: Douyin won’t get through with the content creators of his platform, limiting the frequency of shopping cart video releases. Although unfriendly to small and medium-sized in the short term, in the long run … / strong>
This article comes from the paid section “Daily Business Collection”-January 10 Day
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