The Singing APP is suspected of plagiarizing the Singing Duck APP. It may be just the tip of the iceberg that is plagiarized by the Internet. “target =” _ blank “> 刘广 .
Today, despite the increasing emphasis on intellectual property rights, the plagiarism of the Internet has never really stopped, and it is even worsening. A few days ago, the old K song APP singing bar was exposed by the media to the plagiarism function developed exclusively by plagiarizing singing ducks, which once again pushed the Internet plagiarism to a new climax.
In order to compete for the market of more young users, the concept of “playing music” represented by playing and singing has begun to gain popularity. After the exclusive appearance of singing and singing, this feature has also been sought after by young users. As a result, platforms including vocal masters, music encounters, and singing bars have begun to lay out the vocal market. In the current digital music market, apart from music copyrights that require a lot of money, there seems to be no core competitiveness. The emergence of vocals has made many music platforms see more possibilities for capturing young users, which has indirectly led to the industry. Plagiarism.
Singing bar is accused of “pixel-level plagiarism” singing duck
Some days ago, Weibo @ 音乐 先声 broke the news: Sing it and the 10.0.0 version launched on January 8th, its singing and singing functions are highly similar to the singing ducks that previously played and sang.
Singing Duck was officially launched in May 2019. As the first domestic singing app, the core function is singing.
Singing ducks can help users to play and sing without any instrument through the prompts of icons in different colors and different positions. Different from the traditional singing app, singing duck selects a certain segment of the song for about 30 seconds, and the user can complete an original song of his own by selecting the instrument + chanting + drum point + sound effect. The singing function in the 10.0.0 version, which was launched on January 8th, is very similar to the singing function of singing ducks.
However, Singing Yakou denied the plagiarism that the media broke. However, through the comparison of screenshots released by the media, the two are indeed highly similar.
Whether it is a product slogan, interface, or judging from the core function of “sing and sing”, it is like cloning another singing duck directly in the singing app.
Facing the spread of online plagiarism and plagiarism, and Li Yang ’s person in charge, Li Yang also responded in the afternoon of January 10:
1. Even if the friends and merchants deny it, the fact of plagiarism cannot be covered up. A warrior many years ago, turned into a evil dragon today, very shameless.
2. Helping young people to play music is a new direction. We welcome competition and innovation to grow together, but naked plagiarism will only lead to low-level competition.
3. In order to protect the hard work of the team, a core patent has been applied for before, and Duck Sing Law has sent a letter, letting the facts go to the facts and the law to the law.
From Li Yang’s response, Sing Duck has applied for a core patent for the function of Sing Duck, which seems to further confirm the fact that Sing Duck has a pixel-level plagiarism.
However, singing as an old-fashioned K-song platform, why bother to file a lawsuit and plagiarize a new product just launched?
Play a music app to acquire a new magic weapon for young users
For a long time, the biggest competition barrier in the domestic digital music market is copyright. In the years of copyright wars, the digital music copyright market was basically dominated by the wealthy Tencent Music.
But as the digital music market attracts more and more young users, new changes and opportunities are beginning to emerge. Singing Duck, as the first domestic music player APP music product, has maintained an average monthly increase of over 180% since its launch in May this year. By using the singing and singing tool as the entry point, the Singing Duck App provides a new way of entertainment and interaction between music and users, and has gradually become a community platform for many users, especially young users, to “play” music.
For major music APsIn terms of P, young users, especially the post-95s and post-00s groups, have stronger demands for music creation. From the perspective of playing music, the unique singing and singing function of Duck Singing has largely met the needs of young users to play music. Young people can completely perform a song according to their own understanding, even without any instrument. You can also play and sing.
In addition, the ability to sing and play ducks has greatly enhanced the stickiness of young users on the platform. As the so-called young users gain the world, playing and singing has become a new blue ocean in the music field.
So, major music apps have followed suit, hoping that it will also be possible to easily acquire more young users at a low cost, and even pixel-level plagiarism such as singing bar apps.
Frequent plagiarism on the Internet has also become the biggest obstacle to innovation
In 2019, the oasis plagiarism ins and the visual works of Korean studios caused a big uproar; just in the beginning of 2020, there was a pixel-level plagiarism of singing bar and singing duck. Behind the frequent occurrence of plagiarism, it is no different than the following reasons:
1. Demographic dividend disappears, and platform growth is now weak
According to QuestMobile statistics, in November 2019, the number of monthly active users of China Mobile Internet reached 1.135 billion. From January to November 2019, there was only a net increase of 2.99 million. The fact that the number of Internet users has peaked is already very clear.
With the gradual fading of user dividends, the rapid growth of users has become a major new problem for Internet platforms and APPs. Take the digital music platform as an example. Under the high wall of acquiring new users with high copyright fees, playing this innovative feature of low-cost acquisition of young users is no different for a digital music platform than discovering a new continent. The wolf is generally rushing, and it doesn’t matter if your intellectual property rights are not property rights. I will copy it first and earn user traffic.
2. The development of the Internet has entered a gradual period, and its commercialization capacity has peaked.
From an industry perspective, the current Internet industry has also ended the era of rapid growth and entered a period of gentle development. At the same time, the commercialization capabilities of major Internet platforms are beginning to peak.
In terms of their own survival, or to show their stronger commercialization capabilities to the industry and the capital market, Internet platforms have generally become more anxious. When the platform sees the new blue ocean, it is not surprising that there are no alternatives for survival.
3. Low cost of illegality
From the comparison of plagiarism return and cost, plagiarism can bring huge returns, which will not only get huge user traffic bonus for the platform, but also bring huge business value.
But by comparison, the cost of plagiarism is very low. In the Copyright Law, the punishment for plagiarism is to compensate for actual losses, and thisThe amount of compensation will generally not exceed 500,000 yuan.
In other words, for Internet companies, plagiarism, even if it is true, plagiarism suffers far less than the return it brings.
This is the reason why plagiarism is repeatedly banned and even worsened. However, plagiarism has brought great harm to the healthy development of the industry.
The plaguer must be the first to suffer. The company invested a lot of manpower, funds and hard-polished products, but soon after it was launched, it was discovered that it was not copied by the plagiarizers, and even the plagiarizers used it to compete with the plagiarizers. This will definitely damage the plagiarism interest.
The greater harm of plagiarism is that it hinders innovation in the industry. Whether it is a traditional physical manufacturing industry or an Internet platform, the development of any enterprise depends more on the independent innovation of the enterprise rather than low-level plagiarism. However, plagiarism has not only reduced the investment intensity and enthusiasm of independent innovation enterprises, but also caused serious harm to innovative products or technologies, and even brought vicious competition to the industry.
In general, the Singing APP is suspected of plagiarizing the Singing Duck APP, which may just be the tip of the iceberg of plagiarism on the Internet. If this plagiarism cannot be terminated in time, it will become the biggest obstacle to Internet and technological innovation.
In 2019, the oasis plagiarism ins and the visual works of Korean studios caused a big uproar; just in the beginning of 2020, there was a pixel-level plagiarism of singing bar and singing duck. Behind the frequent occurrence of plagiarism, it is no different than the following reasons:
1. Demographic dividend disappears, and platform growth is now weak
According to QuestMobile statistics, in November 2019, the number of monthly active users of China Mobile Internet reached 1.135 billion. From January to November 2019, there was only a net increase of 2.99 million. The fact that the number of Internet users has peaked is already very clear.
With the gradual fading of user dividends, the rapid growth of users has become a major new problem for Internet platforms and APPs. Take the digital music platform as an example. Under the high wall of acquiring new users with high copyright fees, playing this innovative feature of low-cost acquisition of young users is no different for a digital music platform than discovering a new continent. The wolf is generally rushing, and it doesn’t matter if your intellectual property rights are not property rights. I will copy it first and earn user traffic.
2. The development of the Internet has entered a gradual period, and its commercialization capacity has peaked.
From an industry perspective, the current Internet industry has also ended the era of rapid growth and entered a period of gentle development. At the same time, the commercialization capabilities of major Internet platforms are beginning to peak.
In terms of their own survival, or to show their stronger commercialization capabilities to the industry and the capital market, Internet platforms have generally become more anxious. When the platform sees the new blue ocean, it is not surprising that there are no alternatives for survival.
3. Low cost of illegality
From the comparison of plagiarism return and cost, plagiarism can bring huge returns, which will not only get huge user traffic bonus for the platform, but also bring huge business value.
But by comparison, the cost of plagiarism is very low. In the Copyright Law, the punishment for plagiarism is to compensate for actual losses, and thisThe amount of compensation will generally not exceed 500,000 yuan.
In other words, for Internet companies, plagiarism, even if it is true, plagiarism suffers far less than the return it brings.
This is the reason why plagiarism is repeatedly banned and even worsened. However, plagiarism has brought great harm to the healthy development of the industry.
The plaguer must be the first to suffer. The company invested a lot of manpower, funds and hard-polished products, but soon after it was launched, it was discovered that it was not copied by the plagiarizers, and even the plagiarizers used it to compete with the plagiarizers. This will definitely damage the plagiarism interest.
The greater harm of plagiarism is that it hinders innovation in the industry. Whether it is a traditional physical manufacturing industry or an Internet platform, the development of any enterprise depends more on the independent innovation of the enterprise rather than low-level plagiarism. However, plagiarism has not only reduced the investment intensity and enthusiasm of independent innovation enterprises, but also caused serious harm to innovative products or technologies, and even brought vicious competition to the industry.
In general, the Singing APP is suspected of plagiarizing the Singing Duck APP, which may just be the tip of the iceberg of plagiarism on the Internet. If this plagiarism cannot be terminated in time, it will become the biggest obstacle to Internet and technological innovation.