Why can a farmer get so many entrepreneurial opportunities in the city? Why can he calmly face business failure? Why are there fewer opportunities for farmers to start a business in the city? This article wants to discuss these issues by introducing a farmer’s business story. This article from the micro-channel public number: industry study (ID: hangyeyanxi) (as a foreman in a property company) , Zhao Xiang became a security guard in A college, and his wife worked in the neighborhood around the school. Housekeeping.

He has since ended his business journey.

Why can farmers calmly face business failure?

“Doing business really has a lot of signs. I haven’t done a good deal of business many times.” “Doing business really depends on luck.” This is Zhao Xiang’s feelings about doing business.

He gives an example about doing good business. When he was in the mobile phone business in Dongguan, he encountered several bad signs. 1) Before he went to Guangzhou that year, the little sister-in-law who had entrusted a friend, (Huang Niu Dang) , bought two tickets from Changsha to Guangzhou. But when he took a car from Yueyang to Changsha, he received a call from a friend that his little sister-in-law was arrested and the ticket was gone. 2) Before the mobile phone shop opened, he went to Dongguan Changan to transport the pots and pans stored with his friends. He walked several times on an avenue that was usually full of minivans, but never saw a car. Finally, a car was encountered not far from a friend’s residence. After loading the car, it didn’t take long for the car to go out, and it turned around. 3) A few days before opening the store, the little girl who came to help was crying because he was going home and sitting in his store.

With regard to doing business by luck, he also told a story that happened to him. There is a person in the ore business who has a triangle debt with the electrode factory and the iron wire factory. The electrode factory owes him money, and the iron wire factory owes the electrode factory. The iron wire factory had no money to pay off the debt, so it used a little rusty wire to pay off the debt. The electrode factory can only use these wires to pay off debts. In desperation, the people who made the sand ore can only accept it and rent a warehouse to store it. I don’t know how to deal with it. I think about it after the New Year. As a result, after the Chinese New Year, steel surged, and not only was the debt, but also made some money.

The market is full of uncertainty, which makes doing business both thrilling and surprising. This creates a misunderstanding. It seems that doing business depends on luck, and the key is to have a good sign. Thus, business people are more superstitious and provide shrines at home. At the beginning of each year, they spend a lot of money to burn incense in temples, which seems to be related to this. However, overallIn other words, the market is regular. In the process of constantly participating in the market, people constantly understand the law of the market and learn the ability to control the market. It’s just not easy.

For the farmers who grew up in rural society, especially those born before the 1980s, lived in a low-market environment for a long time, and they are very new to the laws of the market. It is especially difficult for them to know how the market works and control the market. And from Zhao Xiang’s several failed experiences, Long-term living in the rural acquaintance society has made them have something out of step with the market. They act more in accordance with the logic of an acquaintance society. They value friendship and trust instead of rational “precise calculations.” They are unwilling to endure working with unscrupulous bosses. For this reason, they will also miss many market opportunities and opportunities to win in market competition.

Fortunately, The era has given farmers in Shanghai some opportunities early . In the seller’s market where goods are in short supply, farmers who enter Shanghai earlier are more likely to succeed. Even if they do not know much about market operation at this time, they do not have much capital and relationship resources. They can accumulate a certain amount of information, funds, and contacts under relatively loose market conditions, master certain market laws, and acquire certain capabilities to control the market. The success of these people has enabled many successors to enter the market and participate in market competition with the help of the former.

For the successors, The relationship resources of the acquaintance society based on blood and geography have become an important guarantee for them to enter the city to do business and achieve upward mobility . Zhao Xiang is a typical representative of this group of people. His brother helped him to take care of his children, which is a prerequisite for him to enter the market at a low cost.

From the little sister-in-law to the brother-in-law’s brother, the acquaintances who helped him enter the market can’t count both. They either provide him with funds or provide him with technology or information. It is through this network of acquaintances that he has many opportunities to move up. Although Zhao Xiang did not succeed, there are indeed many stories of farmers’ entrepreneurial success in rural society, from a street vendor to a restaurant, from a factory to a factory manager or shop owner, from a construction worker to an engineering boss and many more.

In addition, what makes the author feel more is that even after many failures, I still feel a sense of calmness in Zhao Xiang’s body. On the one hand, because he is satisfied with his current living conditions. My son has been admitted to university, so he doesn’t need to worry too much. Zhao Xiang feels that he is doing a good job now, with more than 3,000 yuan a month, three insurances and one fund, working overtime or helping college teachers to arrange conference rooms, but also earn extra money. His wife does housework and earns about 4,000 yuan a month. They saved money and started planning to buy a house in their home county. On the other hand, because he has a retreat. When they can’t stay in the city, they can return to the countryside to plant land.

For the last point, it may be one of the common reasons that most farmers engaged in commercial operations can be more at ease. On the basis of collective ownership, land provides farmers with the most basic and minimum employment and living security . It is precisely because farmers have a retreat that they can calmly face the risks in the market. In addition, it is the farmers who have a retreat, which also makes them more dared to constantly try new businesses or make new attempts in the same business, so as to find new opportunities and adapt to the dynamic changes of the market.

We know that the market is dynamic, and individuals need to undergo constant trial and error to adapt to market changes. The results of trial and error are not necessarily ideal, maybe success or failure. But without trial and error, it may completely lose its competitiveness and be eliminated by the market. For farmers who have weaker financial capacity, social capital, and ability to obtain information, this has become an important capital that he dares to constantly trial and error.

It is precisely because of the collective land ownership and the acquaintance society that many farmers in our country have more space and opportunities for upward mobility in cities. Collective land and rural society give farmers a respite from market competition. After a business failure, the farmers returned to their hometowns for a few years, and then went out to start a new business or work. Around us, some peasants have repeatedly shuttled between the countryside and the city, and there are many such stories. In fact, this is the inherent “secret” of the gradual urbanization of rural China.

In some countries that implement private land ownership, farmers may also rely on acquaintance society to participate in market competition. They may also rely on private land ownership and mortgage land to achieve capital accumulation, thereby enhancing their competitiveness in urban entrepreneurship. But this may only be beneficial to some farmers who own land, for those who have lost or no land