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He shared 7 thoughts on information interconnection in the 12-minute VCR. Then quickly gave the time to his team.

Editor’s note: This article is from WeChat public account Miss Geometry (ID: jihexj) , The brave world of the author Tingting.

10 years ago, a fresh graduate named Robber went to Tencent for a job product manager through school recruitment. Because he was not confident, he was rejected by the group HR in the final round. He talked about his interview experience on social networks, and just now this explanation was seen by Zhang Xiaolong who was working as a QQ mailbox. He asked Ross, then QQ Product Director, to contact the freshman and invited him to interview at Tencent Guangzhou R & D Center.

The two sides exchanged views on whether a relatively introverted personality is suitable as a product manager. Zhang Xiaolong said that he was also very unconfident. In short, he encouraged newcomers in that interview: an introverted personality will accompany a person’s growth, and one day will rebound higher as a spring of stress, thus becoming an advantage.

In that year, it was said that Guangyan had only two school places. One of them was given to the introverted freshman. At that time, Guangyan only had a QQ mailbox product, which looked unpretentious. Thieves recalled that at that time, the young and frivolous himself did not understand the precipitation, and was anxious to make a new and cool product to affect the world. In the end, it was a pity that I missed the opportunity to work with Zhang Xiaolong.

The robber memories, even more unfortunately, a few months later, WeChat went online and missed an opportunity to truly participate in changing the world.

10 years later, WeChat has become a national app affecting 1.1 billion people. Among them, there are more than 100 million people, who have set up a “circle of friends in 3 days”, and Zhang Xiaolong has become China’s most product manager who knows the folds of the heart.

On January 9, 2020, a conference called “Unfinished Always Beta” of the 2020 WeChat Open Course Pro was held at Poly Expo in Guangzhou. There were thousands or even tens of thousands of people at the scene. Most of them were entrepreneurs and practitioners. They bought 1,699 tickets and came from all over the country for flying trains.

Many people look forward to Zhang Xiaolong’s live speech.

But until the night before the WeChat public class, no one knew whether Zhang Xiaolong would attend. Occasional attendance of the first two years, often fromtemporary decision. Therefore, the elite Tencent team often prepares two sets of plans for this annual conference: one set is Zhang Xiaolong’s plan, and the other is the plan where he is not present.

01 Zhang Xiaolong did not appear

On the day of the public meeting, after the warm-up video, there was no extra pause or introduction, and Zhang Xiaolong’s opening VCR suddenly appeared. He shared 7 thoughts on information interconnection in the 12-minute VCR. Then quickly gave the time to his team.

Some people were a little disappointed. Some of them came with a pilgrimage. But more rational entrepreneurs and practitioners, they pay more attention to the new releases and new developments of WeChat.

In the sharing of the main forum on the morning of the same day, the small programs, corporate WeChat, small games, WeChat payment, and WeChat AI of the WeChat team all appeared together: the 3rd anniversary of the Mini Program and the 2nd anniversary of the Mini Game, the data has increased significantly; Enterprise WeChat 3.0 released a new version; WeChat Payment has new features dedicated to solving trust issues; WeChat AI also announced 3 open platforms for the first time to help developers better access WeChat and connect software and hardware .

All sharers made their debut as WeChat lecturers on that day. The name is the unified English name of Tencent. A uniform gray or blue crew neck t-shirt, paired with monochrome jeans, reveals a strong engineer culture.

Participants at the conference are clearly distinguished by different colored straps and different designed brands. The brands of guests and staff are consistent with the main visual style, but the colors of the straps are different. The audience ’s tag is completely different from the main visual. The unified bright yellow smiley face card + black strap is cute, bright and eye-catching. Each brand has a designated seat and is seated on the right.

There is a wide blank area on both sides of the main venue, allowing audiences without seats to watch on both sides. The staff responsible for the process and order on and off the field come from third-party partners. They wear blue and white baseball jackets with the words “Always Beta” on the conference. They are located at various places in the venue, and when someone wants to get closer to the main stage, they will signal you to be slightly behind.

02 What did the WeChat team say?

Applets are top priority

In the past 3 years, Mini Programs have connected components and services internally and externally. The total transaction volume in 2019 was 800 billion yuan, an increase of 160%. The commercialization of applets in 2020 is the focus.

The shape of the angusdu for small program business, wide round black round glasses, plaid shirt, blue t-shirt jeans looks like a college student, but in fact he is the GM (general manager) of the small program team. The focus was on the efforts of the WeChat Mini Program team in several dimensions, such as “addition”, “retention”, and “conversion”. theyIt is hoped that by creating a business closed loop that can be controlled in each loop, it will help customers better realize business monetization in small programs.

On the one hand, the WeChat Mini Program team hopes that the C-side user experience will be excellent, and on the other hand, they hope that the B-side partners can achieve truly effective growth and transformation. In order to better establish trust, the official will also help brands establish a closed loop of trust between products and users through brand authentication, one item, one code, and adding live broadcast components.

For developers, they provide a more convenient framework and technical components to facilitate their access to applets. For brand merchants, they also try on various products to give brand customers more space to display and actively operate their own space.

In terms of user experience, they distinguish between push messages as messages that require strong reach and messages that can be interrupted. They keep mentioning keywords such as “more efficient, friendlier, closer links”, “softer, simpler, more secure”, “more autonomous, more flexible” and other keywords, hoping that the operation of the small program will be more service-conscious.

Mini games are more than games

Mini games are 2 years old. A part of the attentive and creative team made money on WeChat.

Weak numbers of WeChat official encouragement of creativity can be seen in the numbers. In the past year, some very small teams, such as virus-free mini-games, 6-person teams, were divided into over 200 million developers; animal restaurant mini-games, 4-person teams developed, and the cumulative user flow exceeded 100 million;

According to the official release, for developers, WeChat’s support for small games is in terms of basic performance: package expansion, faster startup, and faster operation. In terms of commerce, the promotion of small game prop discounts will increase by 10% in 2020, allowing more commercial space.

In addition to the game itself, the WeChat mini-game also defines itself not only as a game, but also as a transmitter of culture. They have made a lot of advocacy and attempts in “mini games + public welfare”, “mini games + science”, “mini games + variety shows”, “mini games + education”, etc.

Enterprise WeChat, payment, AI

If WeChat is connected through mini-programs and expresses encouragement for creativity through mini-games, then corporate WeChat, WeChat Pay, and WeChat AI are more like low-level operating systems for B-side enterprises and C-side users. Provide a variety of basic services as important as sunny air.

Enterprises can connect with internal and external partners through WeChat. To achieve smooth communication between the company’s WeChat and customers’ ordinary WeChat, the company can work with employees to promote the company’s products and services, and the company’s WeChat can ultimately deposit everyone’s labor results and customer relationships in the company’s WeChat.

WeChat payment points solve the problem of trust. The credit of ordinary users will be more convenient due to the existence of WeChat payment points. For example, at the WeChat Developers Conference, it is very convenient to pay points through WeChat and use mobile power bank without deposit. They also launched WeChat pre-emption cards to implement the agreement between merchants and users, allowing users to avoid recharge first.Enjoy preferential services to allow merchants to increase traffic and repurchase.

The products and services of the WeChat AI team permeate every detail of WeChat. Scanning the pictures and identifying objects, users can not use WeChat AI’s high-speed operation in the daily WeChat voice to text conversion process. The WeChat AI team also announced the opening of three open platforms including intelligent hardware, software, and technical basic capabilities. In the future, hardware manufacturers only need to access the WeChat AI open platform to realize the iteration of their hardware to intelligent hardware and product upgrades.

Wechat AI team also has a leading technology breakthrough: full duplex mode. This industrial-sounding noun sounds a bit verbal, and its implementation into specific scenarios means that users can directly call up the service at any time without the need to yell small and micro, then issue instructions, and the experience is more real and smooth.

At the WeChat Open Class Conference, all WeChat lecturers repeatedly respected and served users. Zhang Xiaolong didn’t go to the scene, but he seemed to be everywhere.

Speakers with a unified style of vision, a unified format of expression, a unified temperament, with a unified value. Sincerely conveyed Zhang Xiaolong and his WeChat team, countless days and nights.

03 What is the experience of working with Zhang Xiaolong?

The TIT Creative Park, 5.5 kilometers away from the Poly Convention and Exhibition Center, is the WeChat office headquarters in Guangzhou. There are no depressed tall buildings in the park, the greening is very good, and there is a strong sense of industry and artistic style.

No work environment

Guangzhou in January saw the triangular botanicals unique to the south blooming. Under the outdoor tree, rows of open decks, in pairs programmers and product managers are discussing products. Consistent with the culture of Tencent, WeChat is also a team that does not require punching cards and respects the freedom of the office scene. Employees can work in the yard and under the big tree. But their mobile phones can’t be idle, and they will deal with demand anytime, anywhere.

A cultural atmosphere that encourages speculation

There is a strong speculative culture inside WeChat: Why do you do this? Is this good for users?

Wechat now has almost 3,000 people. As the senior executive vice president of Tencent and the president of the WeChat business group, Zhang Xiaolong still pays much attention to the product as he did to the early version of WeChat. He asked the team to abandon fancy reporting styles such as PPT and directly demonstrate how the product’s interaction path is.

Any changes involving the main WeChat client need to go through the product with Zhang Xiaolong himself. He will tell the team why this can be done, and why it can’t be done, and why. He used this kind of thinking to ask the GM and the director. After a long time, he formed a layered and thoughtful team culture.

For employees inside WeChat, they have never heard ofWhat cultural construction is the team working on, but they also experience the warmth of WeChat’s ecology and environment. Without considering KPIs, every employee at the grassroots level can be very clear about the team’s values ​​and what the goals are at the stage. And continue to be creative around the goal.

Some conferences do not recommend bringing laptops and paper notebooks. Encourage participants to output ideas instead of substituting records for real thinking.

WeChat does not have President Zhang

A media person who visited Zhang Xiaolong said that he was a gentle, steady voice and not very aggressive. In the WeChat team, employees called Zhang Xiaolong as allen (tencent culture custom) or dragon brother (guangzhou local culture custom).

WeChat team members go to Zhang Xiaolong’s office to talk about products. The door is always open, and interested colleagues often join at any time. It’s a very relaxed engineer culture. It’s okay to bring snacks and instant noodles to the boss’s office to eat and talk.

Some people in the WeChat product team ate and chatted in the company meeting room one day. The new clerk pushed the door to remind him to clean up the table. Zhang would always use this meeting room at 2pm.

The people who ate in the room stunned: Who is Zhang always?

It’s very fulfilling to make products on WeChat. Because what you do can affect hundreds of millions of users. But at the same time, it is also accompanied by a strong sense of frustration: there are more products that cannot be brought online.

There will also be new product managers who have been doing it for a long time and can’t make a product that can go online, leaving them sadly. Just like the robbery of newcomers at the beginning of the article, every day of WeChat’s work, every decision and change is very slow and slow, which is not the same as the roar of the newcomers at first.

But people in it can feel another kind of speed. When the interaction designer does not come up with the interaction diagram for the first time, the product manager may draw a complete interaction, or it may be a test engineer in the delivery process, and gives a complete mind map.

No one feels they are doing a job with blurred borders.

04 WeChat is expected in the future

From the 2020 WeChat Open Class Pro edition conference, WeChat will continue to release energy. This is not only a business opportunity for developers, but also a change in the lives of every average user.

Applets are not “small” at all. On the contrary, its linking ability can run out of a separate operating system. In the ecology of small programs, the eternal commerce can be solved through social traffic, which has a long history of poor customer retention, low retention, and low penetration.

WeChat Pay is not just a payment tool. It’s more of a lifestyle. The payment link is at the end of the experience, and social networking is at the front of the experience. From front to back, the space is larger than back to front. Lifestyle can cover payments, but payments only solve a certain part of finance. Different positioning will result in different results.

WeChat does not search forPreempt traffic ingress. They find needs in their own traffic pools and meet them. At present, it can search based on applets, public accounts, and can search some external H5 links to share all the content after the circle of friends. In the future, with the growth of small programs and the rich ecosystem of WeChat content, WeChat Search will have the opportunity to open up the information islands brought by the closed competition of APPs.

WeChat does not have President Zhang. They always talk to users.

When the product manager of WeChat found a large number of medical search needs, he quickly applied for related searches for medical services, consultations, registration and other services. For the daily information content in search, WeChat’s positioning is to ensure that the content level is clean and authoritative, and each content is backed by it.

Zhang Xiaolong said, let the people who create value embody value.

When WeChat launches the search business, their product managers will follow this value when doing product design and consider reflecting the ecological partners that truly provide value, such as drug stores.

WeChat wants to provide users with something of real value.

Author: Ting-Ting’s brave world, Internet practitioners, product enthusiasts. This article first appeared from the public account: Miss Geometry (ID: jihexj), Please contact the authorizing for reprinting (WeChat ID: jihexj2019)