Mr. Beef announced that it has invested 100 million yuan to become a partner of Ocean Terminal.
It is learned that the cross-border e-commerce foreign wharf announced today that it has completed hundreds of millions of yuan in Series D financing, and the investor is Sina Weibo. In addition, Internet celebrity Beef Brother announced that it would invest 100 million yuan to Partner of Ocean Terminal. It is reported that this round of financing funds will be used to further expand the short video and live broadcast business and accelerate the construction of the Haitao live broadcast ecosystem.
Historical financing of foreign terminals-from whale standards
Among the various models of cross-border e-commerce, Yangquan has adopted a lighter C2C model. The advantage of is that borrows the power of buyers to enrich the product category library, the platform does not need to invest a lot of funds, and there is no B2C model inventory pressure.
According to officially disclosed data, currently 洋 港 has 80,000 buyers, covering 83 countries around the world. 10,000 pieces, covering high-end luxury goods, light luxury goods, jewellery, food and clothing, daily necessities, niche products from various countries, and many world-first products.
The C2C model brings a wealth of non-standard products, so the customer unit price of foreign terminals is at a high level in the industry. The data shows that foreign terminals The average daily guest unit price is more than 400 yuan, and the live unit price is more than 1,500 yuan, which is even higher during the promotion period. At the same time, the platform showed a good profitability. The foreign terminal said that in 2019, the company achieved full profit for the whole year.
In 2019, Yangtze Terminal increased its investment in Haitao Live Broadcasting. For the Black Friday in 2019, Yangquan has cooperated with more than 300 head and waist internet celebrities on platforms such as Douyin, including beef brother Yanxuan, bunny rabbits, Northeast (sauce) in Los Angeles, broken Mouth Xu Mida, etc., during the platformIt has achieved a traffic growth of more than five times. The unit price of Haitao Live Broadcasting has reached 1,860 yuan, and the purchase rate of live-streaming crowds has exceeded 50%. More than tens of thousands of consumers have spent more than 10,000 yuan in live-streaming space.
After this round of financing, Weibo and Yangtze Terminal will launch strategic cooperation in multiple dimensions. On the one hand, Yangquan will be supported by Weibo ’s traffic, and at the same time, it will use the latter ’s social media attributes to increase exposure and enhance the influence of Yangquan ’s brand. On the other hand, Yangquan will be an important partner for Weibo to empower online influencers. , Use the online celebrity talents’ live streaming and carrying capacity to help Weibo ecological KOL to do e-commerce monetization.
In terms of logistics, Ocean Terminal Beijing International Logistics Co., Ltd., the official logistics company, covers 15 countries and regions around the world, and the cross-border direct mail time limit is 5 days. SF Express reached strategic cooperation.
Recently, Princess Pea, which focuses on the Japanese market, also announced the completion of a 5.3 billion yen financing . Earlier, Netease Koala was acquired by Tmall International, which has become a major event in the cross-border e-commerce industry.
Zeng Bibo, founder and CEO of Ocean Terminal, believes that with this as a sign, cross-border e-commerce has entered the second half. He said that cross-border e-commerce in the first half tested the integration capabilities of the platform industry chain, supply chain, and buyer merchants, as well as efficiency, logistics, and service experience. The second half of the competition was the acquisition of traffic and the ability to realize cash. Next, Ocean Terminal will use short video + influencer drainage, global sea Amoy scene-based video live broadcast and other methods, to form a complete commercial closed loop.