Title ｜ tiger

“Open class” is the name of the classical Internet era. If it were not WeChat, it might be dead.

Similarly, “WeChat Open Class Pro” may not be Pro without Zhang Xiaolong’s blessing.

January 9, 2020 WeChat Open Class Pro, the theme is “Unfinished”. Although Zhang Xiaolong “intentionally” missed this WeChat’s most solemn developer conference every year, in the past few days, he has been praised by all media colleagues from various aspects, such as industry, industry, product, and humanity. . Some people praised Zhang Xiaolong’s restraint, some praised the achievements of WeChat, some said that his 12-minute video was no less than a four-hour speech last year, some made him “God”, and some said that Zhang had evolved … …

I first clearly stated my attitude: I agree with both hands with their opinions.

According to WeChat’s 2019 annual report, the number of monthly active users on WeChat exceeded 1.15 billion, a year-on-year increase of 6%. Under the support of this huge data, with the restraint of Zhang Xiaolong’s deliberate absence, the various lecturers of the WeChat open class took turns to play, from small programs to small games, from WeChat AI to WeChat payment, and submitted an exciting one. Answer sheet ——

  • Applet. The number of active users of the applet has exceeded 300 million, and the number of applets per user has doubled. The applet has created a total of 800 billion transactions in 2019, a year-on-year increase of 160%.

    • Mini game. WeChat said that the cumulative registration volume of the small game platform exceeded 1 billion, and the total commercial scale of the small game platform increased by 35% compared to 2018. After one year, 47 creative mini games have passed, of which 14 products have a peak MAU of more than 1 million, and 4 products have accumulated more than 10 million. Creative mini game developers have received more than 60 million cash incentives, of which The developer of the excellent product “Eliminate Virus” was divided into more than 200 million, and the cumulative number of users and running water of “Animal Restaurant” exceeded 100 million.

      • WeChat payment. We mainly talked about WeChat payment points-similar to Alipay Sesame Credit Points, the main function is free of deposit-WeChat said that in 2019, WeChat Payment Points served 100 million users, and 80% of the original deposit users No longer need to use the deposit service. This year, WeChat payment was divided into users and the deposit was reduced by 100 billion yuan.

        Nevertheless, I still think that this year’s Tencent Open Class Pro is the most mediocre, or rather poor.

        The appetizer before the opening is still a mini-game. The staff reminded to connect to the on-site Wi-Fi to download the latest version of WeChat 7.0.10 to experience the latest features first, but the on-site Wi-Fi could not be connected at all. Due to the extremely high crowd density, the QR code could not be scanned even under 4G. WeChat, proud of the experience, dedicates an opening for people to return to the 2G era.

        After Zhang Xiaolong’s opening video, many admired viewers left with a loss. Many people left the venue before 11 o’clock on the scene. After 11:30, the seats at the end of the venue were almost empty. Obviously, Zhang Xiaolong’s absence still disappointed those who came to “pilgrimage”. I thought that after spending money to buy tickets, I could look at Zhang Xiaolong’s deity across the crowd. As a result, the most productive manager in China did not come willfully.

        But this does not affect the oxen who are blocking the entrance of the venue to sell tickets. At the entrance of the venue, more than a dozen oxen brothers kept asking passersby whether to buy tickets or not. The price was negotiable. “Weak night without tickets can not enter the night.” It is said that the ticket price is 1699 yuan. One ox thought that I was filming him and ran over to look at my mobile phone, and told me not to shoot it. These people will appear on the door of WeChat open class every year on time, and some have been for several years.

        Compared with the launch of products such as mini programs and games in previous years of WeChat Open Class Pro, there is nothing new this year, and almost all are updated with the latest data to attract developers. But the tiger sniff author Nan Qidao in “ 6 people have an annual income of 260 million, but WeChat mini Entrepreneurs are not happy “article pointed out that WeChat games copied plagiarism-

        “There is no concept of copyright.So now is a big copy of the mini-game. Domestic plagiarism and foreign plagiarism. No fire in the country. If a small team is copied by a large team, it is basically waiting to die. “This is Li Chao’s biggest feeling after joining the industry. Even the hottest mini-game” Destroy the Virus “is a second adaptation of the popular foreign game” Ball Blast “. This game has a year’s share of up to 260 million. Becomes The benchmark of the entire WeChat mini-game. The founder Zhou Wei once analyzed the birth of this game, “Look at which products on the market perform better, do secondary processing, and generate new gameplay. A commercial model like Eliminating the Virus is Ball Blast. “” Based on the core gameplay of “Ball Blast”, we have done a lot of secondary processing on the operation, theme, feel and target design. “

        …

        Even if it is copied and the game is on the shelves, no one knows if it can be fired. Because the WeChat mini-game is a completely decentralized platform, with no entrance and no recommendation, it is entirely dependent on user search and developer promotion. On the plus side, it’s hard to cheat without human intervention, but on the bad side, even good games can’t get recommendations, it depends on luck.

        We hope WeChat pays attention to this phenomenon.

        At more than 4 pm, I walked into the “Unfinished City” that was built, and it was still a white uniform style. Except for the official We Store exhibition area of ​​WeChat, the exhibition areas of other manufacturers could not be ignored. I wanted to buy something in the We Store, but found that whether it was sweaters, T-shirts, or all kinds of dolls and accessories, it was exactly the same as last year’s show. There was no update. The phone case was iPhone 8. There was a doll set or the year of the pig.

        Zhang Xiaolong said, “As a basic information transmission tool or platform, WeChat’s inadvertent action may cause changes in the flow of information.”

        Deeply agree. Everyone should remember that the WeChat public account background failed on December 26, 2019, which resulted in the short-term “fear” caused by the inability to log in to the background and open the public account article.

        I admire Zhang’s caution, but apparently he is also cautiously compromising. Before the WeChat Open Class started on December 23, 2019, WeChat was updated to the 7.0.9 version in accordance with conventions, and supported the release of custom emoticons in the comment area of ​​the circle of friends. As a result, some people discovered that some unexplainable emoticons appeared one after another. Tianhou WeChat officially announced this as a grayscale test, and it was subsequently closed.

        Some people also discovered before the WeChat public class that the WeChat friend limit has been allowed to exceed 5000, but after more than 5000 plus others WeChat friends are only allowed to chat, can not view the other friends and other normal functions, which is obviously not friendly to the new “friend”.

        “Before, we limited one person to a maximum of 5,000 friends, and now there are nearly one million people who are close to 5,000 friends. Although they are not really friends, they also urge us to expand the number of friends.” Disturbedly said, “It’s very easy for us to expand the limit of 5,000 friends, but to be honest, we’ll be honest, and we will think again and again.”

        Obviously, Zhang Xiaolong hasn’t figured out whether to please users. Therefore, rather than saying that the theme of the WeChat Open Class this year is “unfinished”, it is better to say “not thinking about it”.