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Let’s talk about Lego bricks. Lego is the world’s largest toy company, and its valuation has reached 250 billion yuan.

What made such a toy empire?

What made the kids love his toys?

What is the difference between him and other toy manufacturers?

They have an iconic toy product: plastic blocks with bumps on one side and grooves that can be embedded in bumps on one side.

At present, Lego has produced a total of more than 9,000 such blocks of different colors and shapes, but guess how many ways to play from more than 9,000 different blocks?

The official figures are: more than 915 million spellings, 100,000 times the number of building blocks.

Why is this happening?

Because every new block he creates, it is not one new block, but all old blocks, a new way of playing, and each new block can be related to all the original blocks This has a compound interest effect!

Not only the compounding effect of gameplay, but also the compounding effect of sales, because the more outfits you have, the more you play and the more creative you are, the more you buy, the more you buy Want to take home and play with the original combination …

Second: quantitative change → qualitative change

The original model has no compound interest effect, but since the value of one of the links has increased to a certain degree, the model has a compound interest effect.

For example, the dissemination of WeChat public account articles, his logic is this:

An article was sent from the public account, and some people opened the article and became the first “direct readers”

Some of the direct readers felt that the article was good, and they shared it in the circle of friends (number of direct readers = number of direct readers × share rate)

Articles sent to the circle of friends will bring new page views …

And among the new readers, some people will repost the article to the circle of friends, which will bring a new batch of reading …

So, logically, people are constantly sharing to the circle of friends and constantly bringing new onesReading volume seems to be a cycle of “complex interest effect”, but in this link, there is a key indicator: sharing rate

The size of the sharing rate determines how many times this cycle can be cycled.

Suppose that the direct reading volume brought by the public account = 500, and the average reading volume brought by a person to forward to the circle of friends = 7. Then we can calculate the total number of readings that can be brought under different sharing rates:

In the case of the sharing rate = 5%, it has been circulated 3 times in total, bringing a total of 745 views;

In the case of a 10% sharing rate, a total of 9 loops were performed, which brought a total of 1263 views;

That is to say, the sharing rate determines the number of cycles. The higher the sharing rate, the more the number of transmissions, but on the whole, the number of new readings brought by each cycle is less and less. Therefore, he is not a model with compound interest effects.

Is there a case, when the reading volume increases to a certain value, the new traffic brought by each cycle becomes more and more?

After calculation, we get this value = 14.5%

When the sharing rate is ≥14.5%, each cycle brings more new traffic than the previous round, so it will bring more people to share in the circle of friends … so reciprocating, Constantly enhanced, in theory, the reading of this article can grow infinitely …

When you reach the sharing rate, you will hear a “pong”, and the circle of friends will be swiped … (Of course, this is a theoretical calculation. The actual situation will be attenuated again in the case of overnight, etc.Think about it)

So, the core factor that affects the reading level of the public account is the sharing rate, and the core factor that affects the sharing rate is the quality of your content. Can you bring new inspiration and new thinking to readers? Can you help the user speak out, bring up hot topics, and become his social currency? This is the core thing to run a public account.

If you think this article is inspiring to you, I also invite you to help “Like”. If you like in Zhihu, it is equivalent to sharing once. Let’s do a compound interest experiment together and see this. Whether the article can also become a burst of compound interest growth.

Ready to go

At this point, do you feel that everything is good, and you are ready to design a compound interest system, and then wait to become a billionaire?

Don’t be excited, as I said just now, there is a natural “defect” in the growth of compound interest, that is, in the early period of time, the efficiency is very low, so low that you can hardly feel it In the process of growth, the curve will rise sharply only when it reaches a certain position. If your future life is also such a compound interest curve, you can draw a horizontal line from the “milestone” and call this horizontal line the “horizon”. Only when the compound interest growth breaks through the horizon can it start to really make sense. Until then, accumulation and waiting …

It’s like bamboo. When it is under the horizon, it will extend its roots in the soil by hundreds of square meters, continuously preparing and accumulating for the future. This process takes 4 years, during which It only grows 3 cm. And when it reached the milestone, the moment after it broke out of the horizon, it began to grow at a speed of 30cm per day, and it could grow to 15 meters in 6 weeks!

Therefore, if you have worked very hard every day and are doing the right thing, but still feel confused about the future, please do n’t be discouraged. Maybe it ’s just that you are below the horizon. The road ahead is still very long Long, as long as you believe that your future is such a compound interest curve, then what you have to do now is to continue to evolve yourself, continue to do the right thing, and then repeat, repeat, accumulate, accumulate, be patient, and be patient. ..

Maybe there is no such thing as the “eighth miracle” in the world. Einstein never said that, but if the compounding effect really happens to you, then for you, Isn’t it the biggest “miracle” in the world?

May you reach yourself soonMilestone, and then broke through the ground to create your own miracle in life!

See you next class ~

After watching three things:

If you find this article inspiring to you, I would like to invite you to do me three favors:

1. Like it, so that more people can see this content (the collection is not like, all are hooligan -_-)

2. Follow me and the column, let us become a long-term relationship

3. Pay attention to the public account “Fujiansha” and read the latest courses in the column as soon as possible

Thank you for your support!

Editor’s note: This article from the public micro-channel number ” Fu Yanshe “(ID: dontletmeplay) , author Xie Chunlin. Reprinted with permission.