Unsurprisingly, you will be constantly brainwashed by the term “high refresh rate” for new machine launches over the next period.
Early, the performance and design of manufacturers are more mainstream than photography in these two years. By this year, high-quality screens will become an important part of competition among domestic brands.
For consumers, this is of course a good thing. Finally, there is no need to use top-level cameras, but the screen has a thin lame machine. For domestic manufacturers, The screen is a new story. This make up lesson .
“Curving overtaking” iPhone?
Last year, OnePlus tried a hardware configuration like 2K 90Hz on the 7 Pro and got good results. This year, OnePlus, who tasted the sweetness, continued to improve the screen.
On the afternoon of January 13, 2020, the domestic brand OnePlus held a media communication conference to introduce some of its progress on the screen.
OnePlus officially stated that the upcoming OnePlus 8 Pro uses a brand new screen, the refresh rate has been increased to 120 Hz, and an independent MEMC chip has been added. Dynamic low-frame content compensation can be performed;
The touch sampling rate, color accuracy, touch delay, and other indicators have also been improved. RGB color temperature sensors have also been added to achieve the “original color display” effect similar to the iPhone.
If some of the configuration on the screen last year was still tested, then this year, the screen competition will undoubtedly become the main theme.
In the past few years, domestic mobile phone brands have been smashing the city. It is obvious to all that whether it is share or product power, they have already achieved a considerable level. But objectively, the screen should be the flagship of domestic brands and Apple and Samsung in the past few years.There may not be one of the biggest gaps between the two.
The reasons are various. The priority of the screen is more perceptible performance and giving way to taking pictures. The purchase price of top-level screens (mainly from Samsung) is too high, and screen effects are not easy to spread. But as you can see, domestic brands have invested quite a lot of energy in performance, design, photography, etc., and have even reached a level of diminishing margins. At this time, a new story is needed.
In the past, the iPhone has always been regarded as a benchmark for good screens. The XDR screen adopted by the iPhone 11 Pro has taken the screen performance to another level. The display test agency DisplayMate has given the highest A + rating in history. .
For example, the iPhone ’s color standard has reached a level that design professionals can trust. Each phone will be tinted before leaving the factory to ensure that it can maintain consistent color performance even across devices. For example, the iPhone ’s “original” “Color Tone (True Tone)” function, can automatically adjust the screen color temperature according to the external lighting environment to ensure realistic and natural color tone.
In short, the iPhone has been investing in and leading the screen for at least 10 years, and it will really be difficult to surpass it at 1:30, but there is an opportunity for “local overtaking” right now, and that is the high refresh rate.
High refresh rate is not new in the display field. “Gaming Monitors” often have a refresh rate of 144Hz or higher to ensure the stability of the graphics of shooting and other types of games. On mobile devices, previously, Razer and other gaming phones and iPad Pro have actually tried high refresh rates. By this year, high refresh rates will gradually spread to various price points.
Now, some domestic brands, as well as Samsung, Google, etc. have chosen to follow up, indicating that This is a mature and clearly required technology , and the improvement it brings to the daily use of mobile phones is immediate of.
The high refresh rate may be a good tool for Android phones to counter iOS in fluency.
Although the iOS system is strictly managed and the touch is limited, the level of touch is limited, but it also cannot stand the advantage of the naked hardware level opposite. In fact, it can be seen from the iPad Pro that the iPhone is the brand that most understands the advantages of high refresh rate, and it will be a matter of time before the iPhone adopts this technology.
Actually, at this time, it is no longer necessary to discuss the issue of unnecessary or excessive power consumption. It will definitely (or already) become the trend of Android phones this year.
Of course, this does not mean that the screens of iPhone and Samsung no longer have advantages. The details such as color accuracy, contrast, and even automatic brightness adjustment are all part of the overall quality of an excellent screen. Active or passive), with the initiative to improve the overall quality of the screen.
A new round of arms race
Mutual learning between domestic brands is very fast. Not only Xiaomi, but once the communication meeting is opened, Nubia comes out to brush up a sense of existence, announcing that a 144Hz screen will be launched, and then Lu Weibing also said that the K30 5G version also supports …
The supply chain has also been able to achieve support for high-refresh screens at all price points. Naturally, it goes without saying that on the S20, Samsung will come up with a 2K 120 Hz top screen and its 90Hz screen supply. Already mature.
In addition, BOE ’s high-refreshment OLED has already reached mass production level. OPPO recently released a new machine, Reno 3 Pro, which is a mix of Samsung and BOE screens. This machine uses a refresh rate of 90 Hz and 1080P + resolution. OLED screen.