Hotel management, hotel ecology, and hotel finance are three parallel operations.
Mid-end hotels have developed since 2013, and the penetration rate in first- and second-tier cities is high. However, in recent years, many mid-end brands have also been sinking into the market. .
Mingyue Hotel Group was established in 2008. It is a chain hotel group that started in second and third tier cities. Yueyue Hotel Group has established self-built direct control of upstream material plants + OEM foundry through its three business segments: hotel management, hotel ecology, and hotel finance. The self-operated supply chain capabilities of the hotel industry.
Yueyue Group’s brand management under the hotel management business has three mid- to high-end brands: H Hotel, Y Hotel and Cloud Hotel.
H Hotel is a mid-range business travel hotel brand owned by Yueyue, and its users are targeted at the business travel crowd. The brand started in 2014. It features intelligent guest rooms, and realizes all intelligent services from welcome, self-check-in, delivery, and guest control. Users can control lighting, air conditioning, curtains, electronic equipment through voice and mobile phones. Is 0.3.
Recently, the 3.0 version of H Hotel will be put into trial operation in Nantong. The new version of H Hotel has a total of 7 floors and 159 rooms. The upgraded H Hotel realizes scene-type intelligent control of multiple intelligent devices through the smart controller of the guest room Smart Cube, and uses embedded Pandora voice equipment to achieve far-field over-range response. Compared to other hotels, H Hotel 3.0 took only three and a half months from signing to trial operation, and the progress has nearly doubled.
Han Yue, chairman of the board of directors, told the H hotel that the cost of a single room is controlled within 100,000, which is 30% -50% lower than that of a hotel of the same type. Moreover, it shortens the renovation period and the cost of renovation while ensuring quality.
It is worth mentioning that the average payback period for projects in each month is less than 3 years. And this can be done because of the hotel ecological business of Yueyue. Yueyue has its own furniture design & production, intelligent technology and hotel engineering company, which can effectively control the upstream and downstream investment of the industry, solve the pain points of high hotel decoration labor costs and unstable staff, and achieve the purpose of reducing costs and increasing efficiency. In addition, Yueyue eliminated the gray space in the traditional hotel franchise field by controlling the two core supply chain links of material procurement and engineering decoration.
H Hotel
Y HotelIt is a mid-end minimalist brand founded by Yueyue in 2016. It has a more fashionable, fashionable and colorful design style, and caters to the unique aesthetic taste of “Y Generation”.
Under the multi-dimensional business model of “draining out-of-store consumption + expanding in-store consumption + online consumption”, Y Hotel is exploring non-main revenue with user demand as the core, constructing a high-efficiency business model, and breaking through hotel revenue ceiling.
Considering the consumption outlook and lifestyle of the young user group, Y Hotel transformed the traditional lobby into a multi-dimensional compound space, extending the bar, cafe, VR game area, K-sing hall, business super, etc. within the limited lobby space. Functional areas to create social consumption scenarios that appeal to young people.
In the guest room, Hotel Y created a brightly colored space with irregular geometric elements, replacing the traditional TV with a projection that young people love. “The hotel industry is a traditional industry. There is no distinction between blue and red seas. It mainly depends on whether the product positioning keeps up with the times.” Chairman Han Yue said that insight into the consumption habits of young people is the core advantage of Y hotels after the iteration of innovation.
Y Hotel
Yun Hotel is a high-end Chinese culture and humanity hotel brand under the moon, relying on Chinese culture to create a “light living, elegant space” artistic concept space. In terms of location, Yun Hotel pays more attention to the first- and second-tier cities with rich cultural history and good ecological environment. The hotel is located in a non-prosperous urban area suitable for self-cultivation. It is within an hour’s drive from the scenic area.
The cloud hotel room “without mass and quality” has about 40 rooms, equipped with Chinese academy lectures, chanting and chanting, meditation, chanting, tai chi, meditation, flower arrangement and other cultural activities. The current price is 800-1500. Yuan, encourage users to participate in cultural activities to reduce some room rates.
Cloud Hotel
The three major hotel brands in Yueyue are mainly franchise. As of the end of 2019, H Hotel, Y Hotel and CloudThe number of hotels is 120, 40 and 6 respectively, with an average occupancy of 93%. By 2020, Yueyue expects the number of hotels under the three brands to expand to 380.
Hotel finance is another business of Yueyue. Franchisees and internal employees of Yueyue can get financial assistance through the Yueyue financial platform to reduce the cost of investment in hotels. In addition, Yueyue also established a business school and a happiness college to train managers’ technical knowledge and mentality, respectively. Chairman Han Yue revealed that in September this year, Yueyue University will recruit students from the society and provide traditional culture training.
In terms of team, the executives of Yueyue Hotel Group come from well-known domestic listed companies and hotel management groups, and have extensive team management experience. Han Yue is the chairman and vice president of Xia Yue Group, and Xia Zifan is in charge of hotel management, brand building and information construction.
In the context of increasing domestic economic downward pressure, the hotel industry will also be affected to some extent in 2019. Chairman Han Yue believes that 2019 will be a cold winter for the hotel industry. The market is pouring new blood while eliminating a group of companies, but the industry is generally on the rise, and this period of rapid development can still It lasts about 3 years. In the Red Sea of the hotel industry, Yueyue will adhere to the original intention of polishing products and returning investors, and improve the competitiveness of Yueyue’s ecology.