This article is from the public number: Choice Choice (ID: Geek) / a> , author: who is the hero, from the title figure: Figure insects creative
Happy New YearNow, if you are planning to give a friend a gift and you want to have face and force, what should you give?
For some tech enthusiasts, buying a lettering Apple product as a gift may be a good choice. On Apple’s official website, you can choose to engrave the products you want to express with AirPods, Apple Pencil, iPad, iPod touch and other products. Especially recently, Apple officially opened the AirPods Pro zodiac and engraved expressions. .
However, for products like iPhone and MacBook, the official website does not support engraved content. Why is it produced by the same Apple, but some can be engraved but not? Why can’t iPhone, Apple’s pillar product, enjoy the same treatment as AirPods? If you are also curious about this, then today you might as well take a look at the secret behind it with Geek Choice.
Comprehensive process cost account
Material and craftsmanship are the two most important issues for product engraving. If you try to open the official website and take a look at Apple’s official digital products that can be engraved, you may find some special points, such as AirPods and AirPods Pro. The case materials are plastic, and the iPad and iPod touch cases are metal.
For both materials, the current laser engraving technology can be easily engraved. The technology is mature, fast and almost never fails. At the same time, as long as the demand is large, the cost will not increase much.
The texture of the mobile phone changes too quickly, the picture comes from express.co.uk
Put your eyes on the iPhone. From the iPhone generation to the current iPhone 11 Pro series, the back cover has been made of plastic, metal, glass and other materials. It changes every few years, and every time The span of change is not small, which brings no small problems to the back cover engraving. Even if it can be engraved, Apple also needs to think about new engraving technologies every few years, regardless of time or money it’s a bargain.
In terms of time, Apple produces a large number of iPhones every day. Maybe the time you spend buying an engraved iPhone. Apple can continuously produce ten iPhones. This is not cost-effective for Apple. In terms of money An iPhone that sells for tens of thousands of yuan, regardless of whether the lettering is engraved or not, will not affect your purchase decision so much, so Apple will make such considerations after calculating this account.
MOTO X’s personalized back cover
An example of a MOTO X phone may testify to this point. After the release of MOTO X in 2013, people praised the personalized back cover of this phone. In addition to the common plastic materials at the time, MOTO officially provided a variety of customizable back covers such as leather, bamboo, and wood, and here On the basis, Motorola also plans to launch a custom engraving service on its official website.
But after various tests, the official finally cancelled this service. The reason is that the process of lettering on different back cover materials is very different, and it is difficult to guarantee the strength of the back cover of the mobile phone and other indicators. , So for Apple, which changes its material every few years, it’s not so easy to lettering on iPhone.
But when you talk about it, you might ask, MacBook is a metal material, and the design has n’t changed much. Why did n’t you add the engraving option? Isn’t this easy? What are the obstacles to product customization beyond process and cost? At this time we have to distinguish specific situations from specific products.
Product category determines how to sell
We must first think about a question, why does Apple provide engraving services on products such as AirPods, Apple Pencil, iPad, iPod touch?
An obvious answer is to sell better. More precisely, these products are all high profit margins, but not all digital products that everyone needs. If you listen to songs and pursue sound quality, you may prefer headphones over AirPods. With the iPhone, iPod touch is not a necessity.
Therefore, if sales can be further enhanced through engraving, then Apple will naturally provide such services.
On the other hand, these products also have a very good characteristic. Since they are not as expensive as iPhones and MacBooks, and they are not large in size, they can be given to relatives and friends in addition to their own use. From the perspective of gifts Providing engraving services is naturally another way to attract customers to buy.
But products such as iPhone and MacBook are themselves productivity tools that we use every day. It is not too much to call such products “just needed”, not to mention that people have to go through various situations every day in use , Their tool attributes are stronger. As an important product line of Apple, the people who choose to buy them are a fixed and loyal group of users. When making decisions, everyone is more concerned about this kind of product is actually performance upgrade And new features, will not give up the purchase because it can not be carved, Apple will no longer advertise and sell these products to consumers.
New opportunities to show your personality
Gifts to others are always intended to show your heart, so it ’s best to express a feeling to express your feelings, but then there may be more problems than you think. No matter what product you are engraving on, this means that it is more troublesome when you want to make a used product, which actually brings new opportunities to many manufacturers to some extent.
For example, in order to express individuality, the favorite thing for iPhone users is to buy a variety of interesting and novel mobile phone cases for iPhones. iPhone users are also the happiest group of all mobile phone brands. They can live a longer life. In the cycle, I saw a variety of interesting brain holes appearing on the back cover of mobile phones. As the most popular brand in consumer electronics, countless third-party manufacturers have brought users who want personality to meet their needs without carving. Personality needs.
Pictures come from the web
MacBook also has a similar situation, but in addition to the protective case, MacBook users prefer to use various stickers to stick to their notebooks. There are many creative designs that also highlight the Apple brand. Engraving services may not be a bad thing, because it not only gives a lot of third-party institutions a way to make money, but also brings many users the option of “regret medicine”.
Look back and think about it. In fact, it ’s not that bad that Apple did n’t launch the engraving service for the iPhone. After all, you still need to bring a mobile phone case even if it is engraved. , With shell and sticker will also be a good choice.
This article is from public number: geek choice (ID: GeekChoice) , author: who is the hero