Young people play stalks online, but few bring them to life and even wear them.
Editor’s note: This article is from the WeChat public account “燃 财” (ID: rancaijing ), Author 赵磊, edition editor Zhou Yifan .
After the Spring Festival in 2019, many people ’s WeChat circle of friends was screened. At the time, in the popular science fiction movie “Wandering Earth”, there was a magical brainwashing traffic prompt saying, “Ten thousand roads “Safety first, driving is not standardized, two lines of tears for loved ones” have been adapted into various versions and applied in various occasions, such as “do n’t submit due to the deadline, edit two lines of tears.”
This sentence has become one of the hottest stalks of last year. The three lists of “Buzzwords of the Year 2019” recently released by the editorial department of “Bite the Word”, the National Language Resource Monitoring and Research Center, and the “Language Weekly” recently released I chose this stalk, and other items like “I’m too Southern (difficult)”, “Yu Nu Wu Gu (unrelated to you)”, “Lemon essence / I’m sour (I’m envious and jealous)” were also selected.
“Stalk” has become an indispensable part of the Internet discourse system. Hot events, public figures, and film and television works may be the birthplace of Stalk. A sentence, a message, and an expression may all be in the Internet space. It spread and fermented into stalks. People used stalks to participate in public discussions and also used stalks to complete their identity.
At the beginning of the stalks, most of them existed as “allusions and nonsense in small circles.” People inside the circle laughed attentively, and outsiders didn’t know what to hear, but in the process of transmission, some stalks The meaning or deletion or change has become a popular online buzzword, which is gradually understood by more people. The original reference is no longer important. For example, the famous names in the e-sports circle “7777777”, “May 5th and May 5th” Later, they all became synonymous with the players (former pro players of the League of Legends Ming Kai and Lu Benwei). The “Zhuge Qin Mo” and “Italian Cannon” in the ghost and animal circle deconstructed the artistic images of Zhuge Liang and Li Yunlong and became a unique niche culture. expression.
Young people are keen on niche culture, and they are also keen on making stems and playing stems. The business world wants to figure out the preferences of young people to meet their consumer willingness and needs. Many