There may be 10,000 courses at Wanmen University.

When it comes to MOOC, most people think of foreign platforms such as Cousera, Udacity, and edX, and when it comes to MOOC in China, there is no platform to speak out. This has a lot to do with the development strategy of China’s MOOC platform. Most MOOC platforms have chosen to embrace higher education-the curriculum matches higher education, and users are mostly college students.

The recent strategy of “Wanmen University” is relatively “entry into the WTO”: Target users as potential learners and provide them with one-off solutions in the era of knowledge payment .

Founded in 2014, Beijing Wanmen Education Technology Co., Ltd. (hereinafter referred to as “Wanmen University”) is an online education platform that provides multi-category original audio and video courses, covering courses in universities, workplace applications, and primary and secondary schools. , Computer, language, etc. At present, Wanmen University has more than 500 front-line teachers, more than 1,200 courses, and more than 10 million registered students. In terms of financing progress, Wanmen University has received a USD 2 million angel round investment and a RMB 14 million Pre-A round investment. It plans to start a Series A financing in early 2020.

As a multi-category online education platform, Wanmen University has formed a curriculum system covering mainstream education stages such as K12, universities, and workplace applications. Under such a huge curriculum system, Wanmen University is faced with the problem of what classes to teach and by whom. In response to this, Wanmen University has determined the curriculum standards for “original courses and detailed explanations”.

  • More than 95% of the courses on the platform are produced by Wanmen University . Wan Zhe University founder Tong Zhe said, “Wan Men is like a movie production company that helps teachers make courses and do systematic and fragmented knowledge.” And under the premise of copyright, marginal costs continue to drop. Wanmen University can reduce the price of courses to more than ten yuan or even a few yuan, covering more people.

  • Online courses that are just needed . “What class to take” is a problem that multi-category education platforms cannot avoid. Ten thousand have set the standard of 5 million in the choice of courses-only courses with more than 5 million online audiences. Through the launch of such strong and needed courses, Wanmen hopes to provide mainstream courses from K12 to the workplace for the target population, continuously extend its life cycle, and create a Uniqlo model of online education.

  • Classes are taught by top teachers in the industry. This standard is essentially addressing audience concerns about the quality of multi-category education platform courses. For each course to be launched, Wanmen University will select excellent first-line teachers nationwide for course recording.system. At present, Wanmen University has many high-quality students who have graduated from well-known universities at home and abroad, such as Peking University, Beijing Normal University, Paris Normal University, and the University of Southern California. They provide high-quality courses for millions of learners.

    Home-made courses,

    Some teachers of Wanmen University

    At present, Wanmen University has formed a complete course production process including new course approval, new course review, new course trial lecture, new course scoring, new course recording, course listing, and course iteration.

    As an online education platform, another problem that Wanmen University cannot avoid is getting customers. In terms of customer acquisition channels, Wanmen University delivered some free courses to Youku, iQiyi, station B and other related social media to attract natural target users to log in to the website and register for learning . Through this method of customer acquisition, Wanmen University avoided high traffic costs, and the users obtained were relatively accurate and effective. At present, Wanmen University has more than 17,000 VIP members and more than 10 million registered users.

    In terms of business, Wanmen University is essentially MOOC, and course payment is its main source of revenue. On the basis of course payment, Wanmen University also offers 10,000 VIPs. After purchasing VIPs, students can unlock all courses on the platform and subsequent new courses at one time during the validity period. Wanmen University hopes to provide learners with one-off solutions in the era of knowledge payment through VIP.

    In terms of team, Tong Zhe, founder and CEO of Wanmen University, graduated from Peking University and Paris Normal University, and published a book “Minimalist Finance Course for Young People.” Belleville National School of Advanced Architecture has worked for the Paris headquarters and Beijing branch of AS.Architecture-Studio in France.