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Figure 7 CD sales activity in SMAP
Super finishing is a method that can be applied to any scene and face any problem. In the book, Sato Keshi and how to use finishing from the aspects of space, information, and thinking are explained. actual case. These three aspects are also a gradual process of learning to master super finishing. Through tangible physical organization, to non-touchable but visible information organization, and then to invisible and invisible thinking organization.
“Space” organization
The “space” finishing technique, Sato Keshi and how to organize the briefcase, the office environment, and the documents in the computer to explain the role of the finishing technique, which is also the most obvious finishing technique. Try to learn how to set priorities and recognize important things.
Figure 8 Essentials of space organization
Abandonment is one of the cores of tidying. It is mentioned in the article that abandonment is a struggle against restlessness. The purpose of abandonment is not to give up blindly, but to sort out the goals and prioritize the actions to solve the more important goals. What is abandoned is the ability to discern important things.
This is similar to the job of a product manager. Suppose there are ten functionsIn the case of insufficient resources, you need to sort through the priorities to find the most important function development, and the rest of the functions are put on hold.
“Information” collation
The “information” collation technique. Sato Keshi and how to use the collation technique to complete the project by analyzing the National Museum of New Art, Meiji Gakuin University, etc., make the reader easily immersed in it, intuitively feel the collation technique in it The role played. This part is the hope that readers can learn the key skills of organizing information-introducing ideas, finding the causal relationship between information, carefully considering and connecting.
Figure 9 Information collation can help learn to import ideas
The purpose of importing viewpoints is to derive a vision. The vision refers to the customer. (user) The goal that the customer really wants to achieve is hidden in the customer (user) The secret inside can be called “the proper appearance”. In other words, it is the ideal state to perform optimally, and the end point that can be reached once the current problem is eliminated. The vision can be said to be a state where the target issue has been resolved.
The vision in this article, from the perspective of the product, is the nature of the user needs to be found in the needs analysis. This is a classic example in the product world. Users say that I need a faster horse. In fact, the goal that users really want to achieve is to reach their destination faster and save time.
How to find your personal point of view is also one of the cores of collation. The article mentions: take a step back and magnify the perspective from the product itself to the market from a macro perspective;arks “label =” Remarks “> (Customer) to look at the problem; change perspectives and view information from different perspectives.
Figure 10 National New Museum
Stepping back is related to what we call global and details. We often say that details are the devil, but in addition to paying attention to details, you must have a global thinking. You ca n’t just stick to the details. Feet.
From the standpoint of the other side to look at the problem, this is the same as the ‘little white thinking’ and ‘compassionate ability’ often mentioned by product managers. ‘White thinking’ is to have the ability to switch to the user’s perspective to think about problems. “
“Think” finishing
The “thinking” organizing technique, in short, is to organize people’s thoughts. They need to learn how to guide things out of their heads. Through constant inquiry, they gradually approach the core. Informatize people’s thoughts and visualize things that could not be seen or touched. Here is a lot of work records of Sato Keshi and I hope that I can restore more communication details to reflect how to organize my thoughts and customers in the actual process of the project. (User) .