The free version provides 3 parties with 45 minutes of unlimited meetings; the membership version charges 666 yuan / year (or 66 yuan / month) and can provide unlimited number of meetings, number of sessions, and duration.
According to data from market research organization Frost , from 2014 to 2018, the average annual size of China’s video conference market has been compounded. The growth rate is 32.3%. In 2018, China’s video conference market size was 16.02 billion yuan, an increase of 45.1% year-on-year. In April 2019, ZOOM, a cloud video conference manufacturer, went public in the United States. The 70% increase on the first day also reflects the capital market’s optimism for cloud video conferences.
Recently, I came into contact with a cloud video conferencing product “BOOM”. The first version of BOOM was officially launched in October 2019. Recently, he and his CEO Yang Zhiyun talked about the characteristics of BOOM products and the market approach.
“Compared to the high price and high maintenance cost brought by the dedicated line network, dedicated hardware, and dedicated operation and maintenance of traditional hardware conferences, the threshold for cloud video conferences is lower. In the past, video conferences were mostly in government and large enterprises. There are very few applications for SMEs. Cloud video conferencing can use Internet transmission, and only mobile phones, computers and conference all-in-ones can be used to meet, which greatly reduces the cost of using SMEs. At present, 35 million SMEs in China have video conferences. The penetration rate is less than 0.7%, and the market potential is very huge. “Yang Zhiyun said,” The company is currently a two-end strategy, one end is the big B end of the party, government, military, and large enterprises; one end includes SMEs and individual users. C. “
Software interface
For big B-end users, BOOM can provide a complete privatization deployment solution, or provide customized solutions according to customer needs. “In addition, BOOM also launched the” Boom Quantum Video Conference “with partners to further ensure security and privacy. These are just the needs of large B-side customers in the party, government and military categories,” Yang Zhiyun told.
On the C-end products, BOOM also provides standardized Saas software services, which are the same as manufacturers such as Zoom, Webex, Gotomeeting, Bluejeans, and Vidyo. “The advantages of BOOM are lower costs and more transparent prices. For small and medium-sized enterprises and individual users, BOOM offers two versions: free and membership. The free version provides 3 parties with 45 minutes of unlimited meetings; the membership version charges 666 yuan / year (or 66 yuan / month) and can provide unlimited number of meetings, number of sessions, and duration. “Yang Zhiyun said.
At present, BOOM video conferences have covered mobile apps, PC clients, web browsers, WeChat applets, TV clients, and video conference all-in-one hardware products based on conference rooms to meet users’ more professional video conferences. demand.
In terms of product technology, BOOM supports the H.265 technical standard, which can provide full HD 1080P, 30 frames of video, and complete and smooth transmission of audio and video pictures at a 30% packet loss rate; low latency In terms of time, domestic end-to-end can be controlled within 200 milliseconds, and international lines can be controlled within 500 milliseconds.
BOOM’s hardware products
In terms of core competitiveness, Yang Zhiyun believes that the competitiveness of BOOM lies in the technical and operational capabilities of the team.
“Our team has been deeply involved in audio and video technology for many years. Compared with other competitors who purchase foreign technology, BOOM has independently developed the entire process, with code-level controllability, and more technical advantages. Using this unique advantage, We can help the party, government, and military industries with privatization deployment and custom development. “Yang Zhiyun said,” In addition, BOOM also has advantages in cost control. One is through technology. Advantages Efficiently optimize servers to reduce costs; Second, do C-side marketing through Internet thinking, not aiming to earn high profits. In the end, reduce the price of software and hardware to a quarter or even less of competitors. “
In terms of operating strategy, BOOM plans to expand big B-end customers through agent channels. On the C-side, user growth is based on the operation of the Internet. “Our team has senior Internet operation experts with rich experience in this field. In the short term, we plan to use the B-side customers as the main source of revenue, and the C-side will focus on user size and experience. What we want to go in the future is the realization of Internet traffic Route. “Yang Zhiyun said.
In terms of team, Boom’s core team comes from Internet companies such as Google, Microsoft, Sohu, Alibaba, Baidu, and 58 Tongcheng. CEO YangMr. Zhiyun has 15 years of management experience in large Internet companies. He was a member of the Sohu Group Technical Committee, an audio and video technology expert, and has a number of innovative video patents. He has led the team’s internal entrepreneurship and has successful video project entrepreneurship experience; COO He Peng De, who has worked for Baidu, with whom to learn, and Alibaba, has handled the growth of users of multiple DAU 10 million products, and has channel investment experience of more than 1.5 billion yuan.