In recent years, the network has attracted a lot of attention, covering head companies, local companies and 440 overseas companies.
From January 15th to 17th, the automotive industry technology expo “ hosted by Reed Exhibitions Japan AUTOMOTIVE WORLD2020 “was held in Tokyo. The exhibition has been successfully held for 12 years so far. In 2019, there were more than 1,000 exhibiting companies and nearly 40,000 visitors. This year, the number of exhibitors reached a new high. In addition to local manufacturers, there were 440 overseas companies from China, the United States, Germany, Switzerland, and Israel.
The annual exhibition generally consists of two parts: automotive technology related exhibitions and high-tech forums. The very intuitive feeling is that the organizer’s grasp of social hot spots and front-end technology trends is very fast and accurate. This accuracy is fully reflected in the exhibition section settings and forum topics. The six major sections are: automotive electronics technology, connected car technology, autonomous driving technology, EV / HEV drive system technology, automotive lightweight technology, and auto parts processing technology; the forum is further subdivided into 5G, autonomous driving and artificial intelligence. Technology, MaaS (travel services), high-precision maps, battery technology, new materials research, and EV lightweighting have captured the most popular industry outlets in recent years.
The director of Reed Exhibitions Japan ’s AUTOMOTIVE WORLD Affairs Bureau, Kata Hayata, said in an interview with 36Kr Japan, “As an exhibitor, our greatest value is to show visitors the latest trends and trends in the industry. For this reason Reed Exhibitions has organized the industry Expert advisory team to seek the most accurate industry opinions. ” The reporter took a closer look at the consultant team , which covers almost all the top executives of Japanese head companies in the same field.
Reed Exhibitions Japan AUTOMOTIVE WORLD Office Director Kyoko Hayada
Because of the enthusiastic response from exhibitors, Reed Exhibitions Japan has also added Nagoya venues since 2018 (Note: Nagoya is the capital of Aichi Prefecture in central Japan and has many Japanese automobile manufacturing benchmarking companies such as Toyota, Denso) The goal is to serve a wider population. 36Kr Japan was fortunate to participate in the live report as a cooperative media last year. Let ’s take a look at the highlights of this year ’s Tokyo venue.
Japanese auto industry leaders Honda & Nissan: bid farewell to comfort zone and embrace new challenges
On the first day of the exhibition, Honda and Nissan, two top automakers in the world, gave the opening keynote-“Technology-driven Mobility Can Enrich People’s Lives”
According to the data of “McKinsey China Automotive Industry CEO Quarterly 2019”, the compound annual growth rate of China’s auto market in the past ten years has reached 15%, which is the fastest growing market in the world. In 2012, China surpassed the United States as the world’s largest automotive market.
But in 2018, China’s auto market turned an inflection point and fell for the first time in nearly three decades. The downward trend of the market in 2019 has not been reversed, which means that the reshuffle and restructuring of the Chinese automotive industry will begin.
Japan is also facing the same problem: further intensified global warming (the demand for new energy vehicles), aging (the need for safe mobility), and urbanization (the need for space efficiency). These changes in the social environment have led to unprecedented changes in people ’s demand for travel. The business model of growing through sales of new cars is no longer feasible. In particular, manufacturing benchmarks such as Honda Nissan are in urgent need of change and embrace change .
The concept of “CASE” was a concept raised by Daimler in 2016, and it was soon widely used by the industry. The four letters represent the development direction of the future travel field: Connected, Autonomous, Sharing, Electricity. During the speech, the two companies invariably carried out their determination to continue to overweight the CASE field. Nissan particularly demonstrated its technology in new energy vehicles and EVsThe strength of the platform, autonomous driving technology, and advanced driver assistance systems (ADAS) indicates that it will be committed to providing customers with more diversified services in the future; Honda emphasized the importance of travel services (MAAS) and announced future research and development to travel New ideas for electric vehicles for service, including short-range mobile EVs, EVs for industrial operations, and ultra-compact cars.
The pattern of the automotive industry is fissioning. In recent years, high-tech companies emerging in the field of travel have also ruthlessly impacted the automotive industry. Traditional car manufacturers have little choice but to bid farewell to the comfort zone and move towards new challenges.
AutoX, DeepRoute, WeRide: China’s autonomous driving technology startups are coming fiercely
At the just-concluded CES 2020 (Consumer Electronics Show in the US), Divo ’s internally-incubated subsidiary Livox released two lidar products specifically designed for self-driving cars, and announced that they have become China Lidar supplier of self-driving startup AutoX driverless car. In just one week, both companies appeared at the AUTOMOTIVE WORLD 2020 Tokyo exhibition at the same time.
Although the number of companies participating in this exhibition is huge, the autonomous driving exhibition area still attracts the most attention. Especially the AutoX booth was crowded. AutoX is the only company in China that owns the autonomous driving licenses of the three first-tier cities in Shenzhen, Shanghai, Guangzhou, and Guangzhou, and the second California RoboTaxi trial operation license holder. Dongfeng Motor Group and Alibaba are its main investors. At this exhibition, AutoX did not announce any new products, but its core products such as the L4 level autonomous driving fusion perception system xFusion and the xUrban system for autonomous driving in city centers were all showcased.
AutoX has always focused on the landing of L4 technology. At this exhibition, they also shared the application of autonomous driving in China’s logistics industry. Liu Ruoyi, the person in charge of the Japanese Business Department, said that many Japanese manufacturers came to negotiate at this exhibition, and the company hopes to reach further cooperation with Japanese companies.
Also popular is DeepRoute, a provider of full-stack solutions for L4-level autonomous driving. Although founded only one year, Yuan Rong Qixing was in ChinaThe company has reached a cooperative relationship with Dongfeng Motor Group. At this year’s CES, it also became the only L4 level autonomous driving technology company that won the CES 2020 Vehicle Intelligent & Transportation award. Yuan Rong Qixing and Macnica, a veteran semiconductor electronics trading company in Japan, exhibited self-developed autonomous driving solutions.
In addition, Didi Chuxing and WeRide will share keynote speeches on travel solutions and driverless taxis (Robo-Taxi) at the summit forum on the 17th.
As an indispensable sensor for L4 level autonomous driving, LiDAR lidar technology also attracted special attention at the exhibition. We have seen star startups such as San Francisco-based lidar company Luminar in Germany and Toposens in Germany using ultrasonic sensors for 3D real-time target detection. During the CES period, Livox released two ultra-low-cost LiDARs, LivoxHorizon, which sells for 6,499 yuan, and Tele-15, which sells for 9,000 yuan. Chen Hongru, global sales director, said: Adhering to DJI’s style, Livox has always been low-key and speaks of products. This year the company hopes to participate more actively in the market and seek cooperation in Japan.
There is still a long way to go to achieve completely unmanned roads, but competition for autonomous driving-related tools such as lidar has become increasingly fierce.
The Secretary for the Administration, Hayada, finally said that unlike the competition to launch new products, make gimmicks, and seek exposure at CES in the United States, AUTOMOTIVE WORLD isA more pragmatic exhibition, hoping to provide customers from the world with an accessible platform for technical exchanges and business negotiations.
We will continue to pay attention to the development of the exhibition. If you want to follow the latest trends and trends in the automotive electronics industry, welcome Sign up to participate in next year’s exhibition, you may have unexpected results.
文 | Ai @ 36Kr Japan
Photo | Reed Exhibitions Japan; on-site shooting
