How is the gap between the national average price and the average price of 100 billion housing companies formed? It is mainly the result of the formation of 100 billion real estate company’s promotional guaranteed cash flow.
Editor’s note: This article is from Economic Observer Online , Author: Tin National Treasure, reproduced with permission
On January 17, the National Bureau of Statistics released the full-year real estate sales situation in 2019. The total sales area for the whole year was 1,175.5 million square meters, a decrease of 0.06% year-on-year. Real estate sales hit another record high, approaching 1.6 billion yuan.
In 2019, the unit sales price of commercial housing nationwide was 9130.26 yuan / square meter, a year-on-year increase of 6.56%. However, in 2019, the average sales price of 35 real estate companies with sales exceeding 100 billion yuan was 13,541.54 yuan per square meter, a year-on-year decrease of 16.15%.
“These two figures are not inconsistent.” For the national average price of commercial housing sales rising, and the average sales price of 100 billion real estate enterprises falling, a Fujian-based real estate marketing company always told Economic Observer.
How did the gap between the national average price and the average price of 100 billion housing companies form? An executive of a housing company with sales of more than 200 billion yuan in 2019 told the Economic Observation Network reporter that it is mainly the result of the formation of cash flow from the promotion of 100 billion housing enterprises, and the overall price paid by housing enterprises in 2019 is relatively large.
The marketing of the above-mentioned Fujian-based housing companies always told reporters from the Economic Observation Network that the market in 2019 will be difficult for hundreds of billions of housing companies. In order to ensure market share and sales, especially for listed companies to ensure financial data and stock prices, only Can take the form of exchange for quantity. “Cities with unsatisfactory markets, such as the 3rd, 4th, and 5th tiers, have discounts of 75% or less.”
Another important reason is that in the context of the current tightening regulations, the filing prices of many cities are strictly limited, and the real market transaction prices are higher than the filing prices. “The market price is still relatively strong.” The marketing always said.