AirPods is the most popular wireless headset in 2019. This headset has even become a hot fashion item like AJ. Technology products can cross-border fashion. Of course, fashion brands also hope to have their own “tech tide brand” “.
Recently launched Louis Vuitton (LV) new wireless headphones Horizon , in fact, LV released a true wireless headset called Horizon Earphones at the beginning of last year. The price is $ 999. The new version of Horizon upgrades the configuration and the price, reaching $ 1090.
The new version of the Horizon wireless headset is still launched in cooperation with the headset brand Master & Dynamic. In fact, it was a special edition of MW07 Plus launched by Master & Dynamic last November. The configuration is basically the same except for the “LV skin” blessing. Compared to the $ 299 MW07 Plus, the new Horizon wireless headset is nearly $ 800 more expensive.
▲ MW07 Plus. Picture from: engadget
What kind of “LV Skin” is $ 800? The new Horizon wireless headphones are available in 5 colors: bright red, original white, jet black, pink, and neon yellow. The LV classic Monogram pattern on the surface of the old headphones is removed, but of course the LV logo is indispensable.
In addition to the exterior design, the charging case of the Horizon wireless headphones has also been redesigned. The exterior refers to the dial of the LV smart glasses Tambour Horizon, which is decorated with multiple LV classics and patterns. There are many choices of materials like the dial, which are metal polished stainless steel and PVD stainless steel.
Compared to the previous generation, the new version of the Horizon wireless headset has added wireless charging and longer battery life. A single headset has a battery life of 10 hours. The charging box can provide 2 additional charges, and the total battery life can reach 30 hours.
The combination of the technology circle and the fashion industry is not new. In the past, Apple had hoped to make the Apple Watch into a luxury fashion item. In addition to launching a joint model with Hermes, it was also in Lafayette in Paris, France, and in London, England. Special counters are set up in high-end department stores such as Elfridge and Isetan in Tokyo, Japan.
But this route was not successful. Apple also began to reposition smartwatches for sports and health from the Apple Watch 4, but AirPods suddenly became the darling of the fashion industry, and the headset also became a new fashion accessory, and Daily wear blends into one.
When wireless headphones have become a popular fashion item, it ’s not surprising that luxury brands like LV have cut into the technology circle from wireless headphones. As for how many people are willing to spend $ 800 more on the design of LV, that ’s Another thing.
The title map and department allocation chart come from: Master & Dynamic < / p>