Restaurants, takeaways, semi-finished products, which is delicious?

Editor’s note: This article comes from WeChat public account “Shili Village” (ID : Shilipxl), the author Tianya lives in Shili Village.

New Year’s Eve is one of the most important customs of the Spring Festival.

Every New Year’s Eve, it must be a family reunion.

According to Chinese traditional habits, most Chinese New Year’s Eve meals are eaten together at home.

But with the improvement of living standards, changes in consumption concepts, and other reasons, the trend of eating Chinese New Year dinners is becoming more and more obvious.

At the same time, consumption patterns for Chinese New Year dinners are becoming more flexible and diverse.

01 The National Day is scheduled

The village chief has never eaten New Year’s Eve, and I was really shocked when I learned about the reservations for some New Year’s Eve dinners.

As early as October of this year, a few colleagues around me started booking New Year’s Eve dinner. At that time, I was curious. How many months before the New Year?

I asked later and found out that for some well-known local restaurants and hotels, the sales of New Year’s Eve are beyond imagination.

Most of the restaurants and hotels have been fully booked in December. There are only a few hotels and some empty seats in the lobby.

Some of the most well-known restaurants have already booked their seats during the National Day holiday.

According to a friend who does catering, some old customers, when they finish eating on New Year’s Eve, book a place for the next year in advance.

02 Wufeng New Year’s Eve dinner becomes a new choice

In view of the popularity of Chinese New Year’s Eve, some families have chosen to eat at the wrong peak, and some hotels also offer flexible options.

1. Two-round system for Chinese New Year Dinner

In order to increase turnover and serve more customers, many hotels have split the New Year’s Eve dinner into two rounds.

The first round is from 4pm to 7pm, and the second round is from 7pm to 10pm.

Some hotels will add an extra service fee to those who exceed the time limit. An additional fee of 100 yuan will be charged every half hour.

Due to time, the popularity of the second round of New Year’s Eve in some hotels has surpassed the first round.

2. The lunch is also very popular

Since the New Year’s Eve can’t be ordered, choose New Year’s lunch, and the family can watch Spring Festival Evening at home on New Year’s Eve.

The annual lunch of some well-known restaurants can reach 80%.

And for non-brand restaurants, the annual lunch reservation can also exceed 50%.

There are also only-child families in cities that are closer to each other. It is also popular to eat mid-day meals at the mother-in-law’s hometown at noon, and return to their hometown for dinner in the evening.

03 Private customization needs are strong

For different customers, the restaurant also launched different Chinese New Year dinner packages to meet customer needs.

1. Fixed packages are the best selling

In order to facilitate customers’ choices, and to improve the restaurant’s meal speed and preparation, many hotels will prepare 4 or 5 fixed packages in advance.

New Year's Eve, how to eat?

For example, 688 yuan, 8 hot dishes, 2 cold dishes, and 1 soup, and 988 yuan, 10 hot dishes, 4 cold dishes, and 1 soup, and so on.

The sales of fixed packages can account for at least 60% of hotel dinners.

2, the most affordable buffet package

There are also customers who save time and worry. Some hotels have launched self-service packages of 168 yuan or 258 yuan.

Not only do you have a lot of dishes, but you can also eat with confidence.

Buffet packages are particularly affordable and popular with many users, and many hotels are happy to do so.

3. Private customization is just needed

It would n’t be easy to have a family dinner with my family, and it ’s even easier to eat.

So many customers prefer to order à la carte or add extra meals to the set menu.

I also want to mention that hot pot and seafood banquets have become the new favorite of Chinese New Year dinners in recent years.

04 Price is expensive, orders are not reduced

From my point of view, after I understand the price of New Year’s Eve in some restaurants, I can’t afford to eat.

For example, in Haikou, Hainan, some sea-view hotels or restaurants near the sea, the price of New Year’s Eve is not cheap at all.

The Vision Box is 5,888 yuan, the large box is 6,888 yuan, and the luxury box can accommodate 20 people, which costs 8888 yuan.

The mid-range price New Year’s Eve meals are 2888 yuan, 3888 yuan and 5888 yuan respectively.

There are also some luxury hotels and restaurants. The price of Chinese New Year dinner is more than 10,000 yuan, and a service fee ranging from 5% to 15% will be charged.

Nevertheless, it is still impossible to resist consumer enthusiasm for booking Chinese New Year dinners.

05 New Year’s dinner with culture

The popularity of the New Year’s Eve dinner is not only because restaurants in the streets and alleys want to come in for a drink, even in many scenic spots.

1. The New Year’s Eve at the Palace Museum

On January 12, the New Year’s Eve dinner in the Forbidden City appeared on the Internet hot search for 6688 yuan per table.

The New Year’s Eve dinner in the Forbidden City is launched by the Palace Restaurant in the Forbidden City. The initial plan is from New Year’s Eve to the 15th day of the first month.

Including dried fruits before meals, six appetizers, three seafoods, six kinds of meat, six ingredients, and steamed dumplings.

The price is 6688 yuan, for each additional person, an extra 688 yuan is added.

The New Year’s Eve dinner in the Forbidden City was booked as soon as it was launched.

But within a few days, the controversial New Year’s Eve dinner was cancelled and the client’s deposit was refunded.

Actually, from a business and innovation perspective, I am not particularly opposed to the launch of the New Year’s Eve in the Forbidden City. I think it is a good attempt.

2. Scenic New Year’s Eve Dinner

Because it is not only the Forbidden City, in fact, in many scenic spots in China, they have launched the New Year’s Eve service first.

Walking in scenic spots, learning culture, tasting food, and celebrating reunion is actually a special event.

Scenic spots such as Wuzhen Xizha, Wuyuan Lingling, Nanjing Confucius Temple, etc., have introduced local specialties for Chinese New Year dinner.

06 New Year’s Eve Dinner Trend

In recent years, with the changes in people ’s consumption habits, new consumer groups and consumer scenes after the 1990s and 1995, new consumption patterns have also improved.

1. New Year’s Eve Dinner

We just mentioned that many scenic spots and scenic spots have launched the New Year’s Eve service accordingly. In fact, there is a very important reason because Chinese New Year tourism has become a new trend.

According to the data released by the National Tourism Administration, the total number of tourists received during the Spring Festival holiday in 2019 was 415 million, a year-on-year increase of 7