“Sense of meaning” is to marry what you do to a great goal so that every action is linked to it.
Editor’s note: This article comes from WeChat public account “Bofan Time” ( ID: bofanstime) , author Bofan time, reproduced with permission.
Tom Sawyer is the protagonist in the famous American writer Mark Twain’s novel “The Adventures of Tom Sawyer”. He is upright and smart, although he doesn’t love school, he can perceive it sharply. Human characteristics. In the novel, the fragment where Tom asked his friend to brush the fence has become a classic story. When we carefully review the details, we can find the business logic behind it.
First, please give me a chance to work hard
Tom Sawyer annoyed because of mischief. To punish him, his aunt asked him to paint all the fences in the house. On Saturday morning, the weather was sunny and sunny, and other children were preparing to have a free happy hour, but Tom had to face the dirty and tiring chore.
Tom sees Sidney who is going to fetch water, he volunteers to exchange jobs with him with small toys, but is rejected. Tom was discouraged—obviously, the limited number of small toys was not enough to facilitate a deal. Just then, a great idea emerged.
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Tom brushed the fence seriously, his friend Ben passed by, deliberately teasing Tom with toys. But Tom pretended not to see, and devoted himself to brushing the fence. He brushed it carefully with a brush twice, and took a few steps to look closely, as if he were carving a craft; then he applied a few more brushes to ensure that the work was flawless. Tom completely ignored the existence of Bane, and the performances he invested in exudes a powerful field of reality distortion, which blurred Bonne’s consciousness.
Bom’s huge contrast surprised him. What makes him so active that even toys can’t attract him? Bene thought, there must be something I didn’t know about brushing the fence! So Ben said on his own initiative, “Tom, can you give me a try?”
Tom said proudly: “That’s not the case! How many children have you seen who are qualified to brush the fence? And this fence facing the street is the face of my aunt, who cares a lot! So only very professionalTo do well-no one out of two thousand children! “The discourse has a natural sense of superiority.
This, in turn, sparked a more intense interest in Ben. He offered the opportunity to trade the fence with his own apple. After “thinking twice”, Tom had to “reluctantly” let him try it. Bene finally got this “difficult to come” opportunity and seriously brushed up the fence.
With Ben as a benchmark, more and more friends are attracted to Tom ’s magnetic field; the more people, the stronger the magnetic field, and the friends will line up their snacks and toys to Tom—only In exchange for a chance to brush the fence.
Tom sits under the tree and eats fruit quietly, playing with his friends’ toys, and supervising them to help themselves. The fence was brushed a total of three times. If it wasn’t for the paint running out, maybe Tom would make all the children in the village “bankrupt.” When his aunt came to check, he was very satisfied with “Tom’s work” and gave him a certain reward.
Second, empower with a sense of meaning, and turn taboos into temptations
Tom doesn’t understand marketing, but he knows the weakness of human nature. He redefines the concept of brushing the fence, giving this hard labor a profound meaning, and tying it to extremely high standards such as “excellent children” and “qualified talents”. Among the many highlight labels, the monotony and hardship of this chore has become dull and even ignored. The paint is empowered by the noble meaning, which has become a realistic twisting force field created by Tom for his friends, and Tom is like the spiritual godfather standing at the center of the entire magnetic field.
American futurist Daniel Pinker in his best-selling book “New Thinking” refers to the “three senses and three forces” that determine the future. The “sense of meaning” is to marry what you do to a great On the goal, link every action to it. Apparently, Tom Twain’s pen has long grasped this.
Not only that, Tom is also a master of hungry marketing. Driven by the sense of meaning, the little friends donated toys one after another to make themselves “worthy” this chore. But Tom didn’t promise them quickly, because Tom knew that something that was easy to get was worthless! He made use of the means to escape, by creating moderate obstacles to increase the “charm” of brushing the fence.
There is a saying in Rome that the forbidden fruit is fragrant. Taboo is often synonymous with temptation, it will produce a magical power like Siren Siren, people can’t stop it. Led by the dual power of sense and temptation, the children are thrown into the game under Tom Buddhism as if they were enchanted. I have to admit that Tom is a brilliant “product manager”-he turned the “fence brushing” negative value product into a “fragrant scrambler” for everyone.
Three, the rules only apply to specific scenarios
The thirst for laziness has made Tom jump out of the world of rules. inDriven by the strong sense of purpose, he did not stick to the path prescribed by his aunt—in fact, the aunt wanted only the painted fence, and she did not care who brushed it and how to brush it. So Tom “doesn’t go the usual way”, and connects the “customer’s needs” with his lazy thoughts, the needs of his friends, and other factors, plus the special variable of sense of meaning, re-established a set of rules, fermented out The “hidden path” to achieving a goal.
Theodore Levitt, the founder of marketing, once said that “the user will never ask for a drill with a diameter of 5 mm, but a drill with a diameter of 5 mm!” There are many ways to drill a millimeter-using a drill bit is only one way and it is only suitable for certain specific scenarios. When the scene changes, the drill is not the most effective method.
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Tom switched the applicable scenario of the rule, and he accomplished another thing at the same time–innovation, or in other words, Tom used a method called scene switching, which gave a huge positive value to the labor of negative value . When it comes to innovation, our usual idea is to create something completely new. In fact, creating a new scene, activating a new scene, or transforming a new scene, and letting things worthless inspire a huge potential in the new context, is itself an innovation.
This is like the traditional Chinese carving technique has “yin engraving” and “yang engraving”. It can either directly sculpt lines or shape the background outside the lines. When we finish the background, the value of the lines naturally becomes apparent.
We have to admire Tom Twain’s imbecile Tom, who is walking on the edge of systems and rules. He is good at observing rules and breaking rules. Being able to use unique ideas and ideas to achieve your goals.
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