We still believe that Alphabet ’s growth prospects are underestimated, as well as their leadership in digital advertising, and their cash-rich balance sheets.

Hardt & Co analyst Brian White made it clear that trillions are far from the end, and he expects that the size and value of Alphabet will continue to grow.

After the US stock market closed on January 16, Alphabet closed at US $ 1,451.70, an increase of 0.87%, and the market value reached US $ 101.2 billion on the day. Become a “trillion new club member” after Apple, Microsoft, and Amazon. Entering a new club is a natural thing for Alphabet. From 800 billion to 900 billion, Alphabet took nearly two years, but from 900 billion to trillion, they only took a few months.

An investor said, “Alphabet has maintained a growth of 15% -20%. Considering the maturity of the model, this is quite amazing.”

The consensus among Wall Street bankers is that nothing can stop the tech companies like Alphabet or “FAANG” from soaring. And after Microsoft hit the trillion mark, some people turned “FAANG” into “FAMANG” in the eyes of the world. In the past year, the total market value of Facebook, Microsoft, Amazon, Apple, Netflix, and Google has increased by $ 1.6 trillion, equivalent to half of Mexico’s GDP.

But entering the trillion mark may be just the beginning, and analysts now predict that these companies will become a $ 2 trillion company in the “near future.”

Head of Global Technology Research, Deloitte Paul Lee said:” This number is so large that it is difficult for most of us to quantify it. Value … even if you quantify it as the economic aggregate of a big country, you still have a hard time understanding this number.

In his view, these technology companies will use the billions of user data they have in the future to revolutionize almost every aspect of our lives, from travel and healthcare to financial services and shopping.

And those areas that are relatively young will also become new opportunities for these tech giants. For example, Google Search, which was born more than two decades ago, is now more based on word and sentence text search, but image and video search may be faster and more accurate. Self-checkout still needs someone to scan the code, but in the future, the camera installed in the supermarket may use the latest image processing technology to confirm that you have completed the purchase and remind you to pay. This process has no cash register and no code scanning gun.

When the future of life embraces intelligence and the cloud and the Internet, user-quantifiable data becomes more and more important. In other words, these technology companies have won not only the present, but also the tickets for the future.

The Financial Times announced last week that the 2010s were “the decade of the FAANG.” In the eyes of most experts, these companies will continue to dominate in the next decade.

Christopher Rossbach, chief investment officer of investment management firm J Stern & Co, believes that despite Alphabet’s attention from politicians and regulators around the world, its market value is likely to double again.

Alphabet is a leader in artificial intelligence and machine learning. In the near future, it may become a $ 2 trillion company with a market capitalization, which is a very attractive opportunity for long-term investors.

The picture is from The Drum .