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On January 18th, Bilibili (hereinafter referred to as “B Station”) held the 2019 UP Main Awards Ceremony, and selected the top 100 content creators of the entire station based on factors such as creativity, influence and word of mouth.

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The second “Top 100 UP Masters” list was announced, and the content boundary of station B is constantly expanding.

On January 18th, Bilibili (hereinafter referred to as “B Station”) held the 2019 UP Main Awards Ceremony, and selected the top 100 content creations of the entire station based on factors such as creativity, influence and word of mouth. By. Well-known UP owners such as “Old Tomato”, “Handmade Geng”, and “Elizabeth Rat” have appeared on the list.

This is the second year of the offline awards held by station B for the UP host in the station. Compared with the first year, this year’s “Top 100 UP Masters” list has three main changes: …

Editor’s comment: Editor’s comment: Station B is currently facing increasingly fierce competition. Some time ago, the watermelon video was exposed by a large number of UP masters at station B. But …

The rise of short videos will not subvert WeChat, and there is still a chance for competition in the public account’s stock

WeChat has changed the fate of countless content practitioners. Then, short videos brought huge traffic. The new list has been established for 5 years, not only witnessing the bonus era of public accounts, but also witnessing the emergence of short videos. Recently, the new list CEO Xu Dane and the list brother Zhang Heng talked about the content industry trends, the vibrato competition, and the opportunities of short videos and public accounts in an exclusive interview. The core points are as follows:

In 2019, there are four major trends in the content industry as a whole-rapid migration from graphics to short videos; profitable MCN companies have increased significantly year-on-year; the combination of content and industry is more obvious; after the rise of new consumption, Pay more attention to communication orientation. In addition, the threshold for content creation is lowered, and more sinking people are creating short videos. Compared with the public account, the short video realizes the integration of acceptance and acceptance, that is, the identity of the creator and the consumer overlap. Content creators have not only transformed into short videos after encountering environmental pressures, but also successful public accounts are sticking to the way of graphic expression.

The rise of short videos did distract some users ’attention, but not all, because short videos have not yet matured their business ecology, and the business ecology of public accounts has been more complete in the past two years. Therefore, in the next 3 years, the public account is still a very valuable platform. Also …

Editor’s comment: Although both the short video and WeChat ecosystem rely on traffic to survive, the platform logic of the two is very different …

This article comes from the paid section” Daily Business Collection “-January 19

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