Since the WeChat red envelope became famous in the Spring Festival in 2014, electronic red envelopes have become the standard for major Internet companies in the Spring Festival each year. In the past two years, short video applications have used red envelopes as a weapon to compete for users ’attention. Douyin’s “Fortune China Year” campaign used a number of applications of ByteDance as a link, and the fast hand hit CCTV to become a red envelope partner for the Spring Festival Gala. Yesterday, another heavy player in the short video field also shot.
While WeChat is far behind the vibrato and fast player in terms of volume, and the video red envelope is not much different from last year, it has the largest mobile traffic entrance in the country-WeChat. If your mobile phone is equipped with the latest version of Weishi, now when you use WeChat to send red envelopes, you will see an additional limited time promotion option of “Send Video Red Envelope with Weishi”. Click to jump to Weishi to record videos. The video red envelope supports WeChat payment and QQ wallet, and the single amount is still up to 200 yuan.
This is also the time-limited promotion cooperation between the friends circle after launching the limited-time promotion of Weishi on more than a year ago. Before that, Weishi also got the “privilege” of the 30-second video synchronizing video circle and circle of friends. It can be seen that entering 2020, the short video represented by Micro is still the main support object of Tencent.
However, just as there are certain creative thresholds for short videos, short video red envelopes are not everyone’s fun. Although Weishi provides multiple recording templates and also has traffic stars to help out, but ordinary users are new. How much enthusiasm to participate after feeling is still a question, after all, it is much easier to plug money directly into WeChat than to open WeChat to record video.
As for the red envelope video, it is more creative than practical. People who allow users to record a video to discuss the red envelope with a cheeky face, presumably there are only close friends and friends. One of the big holiday festivals accidentally loses the favor, so The sender is embarrassed, the receiver is even more embarrassed.
Weishi ’s red envelope activity is not only the interaction between users, but also launched the “spread coin” mode. The official claims to have prepared 800 million cash subsidies.