In the end, it’s all about buying and buying.
Editor’s note: This article is from WeChat public account “ 华商 韬略 ” (ID: hstl8888 ), Author Xing Shubo.
Yesterday, Arnold, the head of luxury goods giant LVMH, defeated Bezos and became the richest man in the world.
But the helm of the world’s largest luxury empire is not only a nobleman you imagine, but until 1980 it was only a contractor for a construction company that has nothing to do with luxury.
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According to the standards of many luxury consumers, Bernard Arnault, the head of LVMH, should not be the master of their dream big names.
At first, Arnold carried a big bag in his father’s construction company, and later transformed into a real estate agent. He dealt with the bank’s small opening and the contractor for the entire day. In any sense, it has nothing to do with the noble spiritual luxury.
At that time, Trump, a real estate businessman in the United States, was choosing to raise his fortune by holding and sponsoring a beauty contest. After all, defining the aesthetics of an era is also a manifestation of a sense of superiority.
Later Trump finds this unreliable. After all, the horrible fashion industry is changing the aesthetic trend every year or even every quarter, and plans to keep up with the change. So he simply gave up the beauty pageant to become president.
Arno ’s choice is more straightforward than Trump ’s circuitous route:
Since the definition of aesthetics is a reflection of superiority, and luxury goods are the apex of the fashion industry’s definition of aesthetics, then I simply bought a luxury goods company. After all, I am rich.
At this point, Batman said the same thing in DC comics Gotham, all superheroes.