Is 45 billion enough in 3 years? Top 10 production bases? Want to build 15 cars?
Editor’s note: This article is from Economic Observer Online , Author: Tong Feng Liang Reprinted with permission.
Barbarians never believe in interlacing like a mountain. Even if there is a lesson from Jia Yueting’s “Thank You, People are in the U.S., and will return to China next week”, there are also Li Bin who became the “worst person” in 2019 because of car construction. It is not easy to build a car. However, there are always gold masters who do not like to listen to persuasion. In their opinion, even if they are interlaced like mountains, they still want to try to make a contemporary Yugong that “smashes” the mountains with money.
Is 45 billion enough in 3 years? Top 10 production bases? Want to build 15 cars? On November 12, last year, the waist line “Honda (similar to Hermes logo)” bought Xu Jiayin of Guoneng Automobile, and spent nearly half an hour’s unwritten speech, telling his value and methodology of car construction as a RMB player: “The so-called car building, buy buy buy, go together, go round, big, big, good.”
After that, Mr. Xu’s mind has quickly pieced together a huge business map involving the entire industry chain, and he is not allowed to think of the pain that his “predecessor Jia” far in the United States had brought him.
You will never wake up a dreamer unless he has no money. Mr. Xu’s confidence comes from the fact that even though his wealth has fallen by 16%, he still ranks among the top three in the Hurun Rich List. Yao Zhenhua, the chairman of Baoneng, which is ranked 15th in this wealth list, although not afraid to be as embarrassed as his boss, is also willful on the cross-border car building stage.
Strictly speaking, in the long history of cross-border car construction, Baoneng is still a senior. In 2017, Baoneng made great strides in traditional manufacturing. Just do it. One month later, Baoneng established Baoneng Automobile. In December of the same year, Baoneng Automobile acquired a 51% stake in Guanzhi for 6.5 billion yuan, which opened the prelude to Baoneng Automobile.
But the road to making cars is not smooth.In 2018, Qoros Automobile sold 63,200 units in the year, entering 2019, and sold 36,000 units in the first November. The car is to be built, so add one if you don’t see enough. Therefore, Baoneng aimed at Changan PSA again, and at the end of 2019, it exceeded the 50% equity of Changan PSA at a price of 1.63 billion. Of course, the other half of the shares held by PSA also bought.
Since its establishment in 2011, Changan PSA’s unimproved market performance has caused the brand to be on the fringe of the auto market. From January to November 2019, Changan PSA’s only brand, DS, sold a total of 2,047 units, a year-on-year decrease of 36.03%. Among them, October and November sales were 0.
Looking at it this way, boss Yao is a proper “knight in white.” Of course not everyA foreign new car power can be like Baoneng. Just like Lu Zhengyao, chairman of China UCAR, he has always tried to bring the acquired Bao Wo car back to life with his own method in the cross-border car construction.
At the beginning of last year, Lu Zhengyao, who completed his first marathon at the age of half a year, began to think about how to make his career fuller while losing weight. At that time, China UCAR, which he was in charge of, had just completed an indirect acquisition of a 67% stake in Bao Wo Auto, and officially transformed from a travel service provider to a travel service provider and manufacturer.
Plots of turning losses into gains in the market are very common, but there are not many scenes of turning losses into gains, and Shenzhou UCAR vividly performed this rare plot for everyone. Prior to the acquisition of Bao Wo, Shenzhou achieved a turnaround in 2018, but began to lose money after the acquisition of Bao Wo. The semi-annual report released by Divine UCAR in 2019 shows that the company achieved revenue of 1.919 billion in the first half of the year, a decrease of 48.98% compared with the same period of the previous year. 144 million yuan, a year-on-year drop of 550.28%. As a result, the “difficulty” of Lu Zhengyao’s cross-border car construction was also nakedly put on the table.
For the reason of falling into losses again, the Shenzhou official directly dumped the pot to Baowo Automobile without any reservation, and said: “The company and Beijing Baowo launched a new retail model of the car. It is currently in the early stage of market cultivation. Its channel construction, brand building and other aspects of capital investment are relatively large. ”
Perhaps after seeing the depth of the brutal man-made car, R & F decided to choose to leave the field sadly after wandering around the door. On July 6, last year, R & F Group and Huatai Automobile Group jointly announced that they would participate in Huatai Automobile and jointly develop the new energy vehicle industry. But just a month later, while his chairman announced the company’s total debt of 334 billion yuan at the 2019 interim results meeting, he made it clear that he would bid farewell to the dream of making cars. This perfectly explains: building a car, it is not easy to say that I love you.