Delivery of snacks, drinks and pet food.
According to foreign media The Information reports In the United States, goPuff completed a USD 750 million financing, led by the Japanese SoftBank Group and Accel participated in the investment. Reports show that SoftBank and Accel invested $ 750 million in the company last August, and Softbank is expected to invest another $ 250 million this year.
goPuff is a company that provides campus distribution services , founded in 2013, is headquartered in Philadelphia, USA, and was co-founded by Rafael Ilishayev and Yakir Gola. Currently, the company’s main business is the distribution of snacks, beverages and other retail goods on university campuses.
goPuff started as a college student business. It started to provide alcoholic drinks and express delivery services in 2016. At the same time, the company also introduced some products including pet food, and then the user group began to slowly move to a higher age level. . Young parents are also a consumer group of goPuff, because when they bring children alone at home, it is not easy to go out, and at this time they will use goPuff to place orders.
goPuff official website
The core consumer group of goPuff is the impulse consumers . When they are hungry, they may turn on goPuff to buy some snacks, and at the same time they will buy additional goods , Such as buying more paper towels, drinks and other goods.
goPuff and other shippingThe difference between the platforms is that goPuff is more focused on the convenience store field, followed by a business model that is different from other merchants. goPuff has more than 3,000 items in stock, but many merchants do not have them, which facilitates the platform to provide faster delivery services.
At the same time, goPuff’s shipping is very cheap, only $ 1.95, and orders over $ 49 at one time are free shipping. Then, in more mature cities, goPuff operates 24 hours, and other cities can basically operate until 4:30 in the morning.
At present, SoftBank has invested in the food delivery company DoorDash and Uber’s takeaway business UberEats. DoorDash Headquartered in San Francisco, California, the United States was founded by three Chinese people. With the support of shareholders such as SoftBank Group, the company has begun to expand the market significantly, and has cooperated with thousands of restaurants in the United States and Canada. Uber Eats provides transportation infrastructure that allows restaurants of any size to provide customers with delivery services without the need to hire their own drivers. GoPuff specializes in delivering snacks, drinks, and pet food.