This article comes from WeChat public account “DT Finance” (ID: DTcaijing), author Wangwang, Xianbei, Ai Faner released with permission.

In May 2019, DT Jun once wrote an article “ We researched station B and found that it is not very” secondary ““, and we think that station B starting from the second element has begun to go wider The young people in the circle can to some extent represent the spiritual core of contemporary young people.

After the lapse of more than half a year, the New Year’s Eve Party in Station B has become popular, and everyone is feeling that this is the Spring Festival Gala that really belongs to the young people and proves the correctness of our previous judgment (sudden). You know, the program list for this party is mostly cobbled together by the clicks and barrage of users of station B in the past year.

This gives us inspiration-you can catch young people by eating B station.

Getting the full content library for Station B is too much work (and it’s impossible), so we decided that it would be enough to understand the most popular part of Station B.

Exactly, station B will select the top 100 UP performers with the best data in terms of “creative power, influence power, word of mouth power” and other dimensions. Translating it, it is a popular list of B station head UP with high popularity, high praise and high output, which provides us with a good analysis sample.

We try to “dissect” these most popular UP master and video works, combined with some public data, to see what young B-site users are looking at and what they like, and give everyone a contemporary young man A guide to spiritual life.

Life, games, ghosts, B popular three pillars of station

From the big directionLook up.

In the 2019 Top 100 UP Master List announced by Station B, 34 are from the living area, followed by the game area and the ghost area.

Let ’s simply calculate that these three partitions accounted for 70% of the top 100 UP masters. Therefore, it can be said that life, games and ghost animals have supported most of the popularity of Station B.

However, for us who want to understand what young people are doing, those areas that have contributed significantly to the popularity of the UP list are more worthy of attention. They represent the spiritual pursuit of change for young people.

We compared it with the 2018 list and identified two progressive students:

The first is the living area. The number of UP masters in the list has increased by 12 people compared with 2018, replacing the game area as the most contributing UP master. The first is the technology / digital area, which is in the top 100 UP master list. The leap from 2 to 6 has been completed, and the newly added UP master includes a “teacher who is my classmate” who explains how fast 5G is and how popular it is.

This didn’t surprise us too much. Before we started writing, we interviewed some young people who were obsessed with station B and found everyone’s enthusiasm for the living area.

“Every day at 6:30 pm I eat with Xu Da sao’s video. I can eat two bowls of rice at a time.” said Xu Li, a freshman who is now studying broadcasting at an art university.

At the end of 2019, Xu Li introduced a living area UP master Xu Da sao through a friend’s introduction. She told DT Jun: “Every day I watch the goddess of carbon water devour, I feel that my 19-year-old is still growing and eating more.”

Since discovering the treasure-like Xu Da Sao, Xu Li, who only watched two-dimensional videos, quickly digs into the Huanong Brothers and Daxiang Brothers to wait for the head of life and food UP master, and became a “impatient person Reminder family. ”

Young people contribute to watching and barrage, What fun is it for?

The viewing and barrage that Xu Li contributed to the living area is mainly to chase down food and food. So what are the other B station people chasing?

To answer this question, we need to see which types of videos have the most popularity on station B. This time we enter the observation sample is the UP master with the best data performance, so we can also approximate their most popular works as the highest popularity of the entire station.

We further analyzed the popular videos and video tags of the Top 100 UP mains, and wanted to take a more detailed look at what the young people in the mixed station B like most.

BaiDa UP ’s main videos involve a total of nearly 6,000 tags. Among them, the most frequently posted tags are “Life”, “Daily”, “Eating Goods”, “Original”, “Trying to Eat” … and more to see The detailed partitions where the most popular videos of the big UP are located include daily, stand-alone games, hilarious, ghost training, food circles …

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From this sort, you should have actually discovered that the love of video at station B can be summarized into four main streams.

The first is to watch life. The daily partition has contributed the most popular videos, and the most popular videos in the top 100 UP main videos are “daily”, “life”, “food”, “try to eat”, “eat broadcast” This atmosphere of life has attracted many onlookers who rely on this meal like Xu Li.

From the data released by station B, in 2019, people at station B are most fond of watching home-cooked dishes on the screen for dinner. Thanks to the unremitting efforts of Daxiang and Xuda sao, seafood and garlic also crowded into the popular food list of the B station.

The second is a cloud game. Stand-alone games and e-sports are the main distribution centers of the top 100 popular UP videos, and “stand-alone”, “games”, “online games”, “Jesus Survival”, and “eating”