Jason Elliott is a tattoo artist in Texas, USA. In December 2018, a client requested a huge mandala pattern on the side face. When Elliott took more than 9 hours to complete the tattoo, and shared it When Instagram happened, something unexpected happened.
This post has brought more than 6,000 new fans to Elliott, and many of them also want to find Elliott to tattoo themselves. For Elliott, who specializes in surreal tattoos, never thought that this niche tattoo would be popular on Instagram.
Elliott now has more than 50,000 followers on Instagram. It doesn’t look like much, but many of them have become Elliott’s tattoo clients. Elliott is just one of many tattooists who benefit from Instagram.
Tattooists are a long-established traditional profession. In the past, tattoo artists wanted to let more people know themselves. In addition to advertising through traditional media such as newspapers, magazines, or TV shows, they rely on celebrity clients to serve as “live signs.” It ’s hard to find but social media platforms like InstagramEvery tattoo artist has a chance to become popular overnight.
▲ NBA star Lebron James is tattooing. Picture from: NPR
Instagram ToruThe end changed the tattoo industry.
Laura Martinez, a tattoo artist in Brooklyn, New York, knows this well. He believes that Instagram has become an online portfolio of each artist, so that people around the world can see their work, and this is a great Advertising platform.
Keith Mccurdy is the owner of the famous Bang Bang tattoo parlor in New York. Stars such as Rihanna, Justin Bieber, and Cara Deleving are all European-style clients, but his business can’t do without Instagram. Mccurdy Says at least 90% of his customers are from Instagram.
▲ Keith Mccurdy. Picture from: CNBC
Austrian tattoo artist Corina Weikl uses Instagram to do business a little differently. She likes to travel around the world while tattooing.
Weikl will choose the next city you want to go to, and publish tattoo designs combining local cultural features on Instagram. Customers can book online to tattoo in the agreed cities. She has worked in Australia, Fiji, Costa Rica, Peru, etc. The state tattooed the client, and later Weikl joined McCurdy’s Bang Bang tattoo parlour in New York.
Search #femaletattooartist or other names on Instagram and that’s how people find me. Instagram is my platform for spreading tattoo art.
▲ Corina Weikl. Picture from: CNBC Research shows that for young people 18-35 years old, if the food in a restaurant on Instagram is not selling well, 30% One would not choose this restaurant.
So more restaurants have begun to consider how to meet the needs of customers to take photos and share, -friendly-media-noche “> A report by The Verge introduces how a restaurant in the United States can attract the attention of Instagram users through design. From lighting, flooring and picture walls, it is necessary to put” Ins wind ” To the end.
Although some media reported that “ The aesthetics of Instagram is over “, the habits of users sharing via Instagram have not changed, but it is from The “colorful, simple, small and fresh” style of painting has transformed into another style, and this trend continues even in countries where Instagram is not available.
There are more and more movie bloggers, food bloggers, and photography bloggers on social platforms. Nowadays, large-scale conferences of major brands have begun to invite more KOLs from the media. Our consumption decisions have been influenced by The influence of social platforms is also increasing. This is also an important reason for the outbreak of live e-commerce led by Li Jiaqi and Wei Ya in 2019.
The title picture comes from: narcity