Why are parents getting stupid before their parents are old?
Editor’s note: This article comes from WeChat public account “iFeng Technology” (ID: ifeng_tech ). p>
Author Zheng Yuan p>
Editing | Yu Hao p>
WeChat editor | Qiang Yang p>
p>
Do your parents use smartphones? The answer of most people is-yes, they will call, they will send WeChat. p>
When you are using a mobile phone to get clothes, food and accommodation, many parents will not connect to WIFI. For them, mobile phones have changed from “bricks” that can answer calls to “bricks” that can answer videos. p>
In 2020, “See” action, Fenghuangwang Technology and Tsinghua University Human Factors have revealed the up to 100 million semi-invisible people in the Internet era–the elderly. strong> p>
They have a strong desire to use Internet products “independently”, but the degradation of physiological functions, the arrogance of smart devices, and the neglect of young people have made them a group of people who have been abandoned by the development of technology and the Internet. p>
This year, Phoenix Network Technology will focus on the “Teach elders with mobile phones” strong> and the underlying “Adapt technology products to adapt to an aging society” strong> vision. p>
h1>
I. The “Old” Internet in Parallel Worlds strong> h2>
In this plan, we invited 10 elders and 10 young people, and let them talk about the use of mobile phones separately. p>
On the one hand is a young man who is tired of explaining the use of mobile phones and software to his elders-I have to teach a software to talk three or four times, set it up and throw it to TA, and forget it within two days, crash. strong> Chicken and duckspeak. strong> p>
p>
On the other side are elders whose vision, hearing, and cognition are in decline. They want to learn how to connect to the Internet, clear their memory, and even take a taxi, book a ticket, or K song. But I’m afraid that my children will abandon themselves as “stupid” and unable to learn. Abandoned and proud. strong> p>
p>
They each represent two groups that cannot understand each other: in an Internet world where young people are like fishes, older people are awkward, slow and frustrated. p>
Is it really difficult to teach an elderly person to use a smartphone? strong> Librarians in Jiaxing Library have a say. p>
There is a very hot course in the Jiaxing Library in Zhejiang Province-mobile phone training course. According to Mr. Yang of the library, the so-called mobile phone class mainly teaches the elderly how to switch on and off, connect to the Internet, how to use the camera, and WeChat. p>
According to the introduction, in 2019, the library’s eight librarians organized a total of 159 lectures, which attracted tens of thousands of elderly people to participate. The age ranged from 60 to 89. p>
p>
Elderly is learning how to set an alarm with a smartphone Source / Photo by interviewees p>
Here, each mobile phone course is 3-4 months, divided into introductory classes, basic classes, advanced classes, and special “WeChat class”, “Taobao class”, “Meituan class” “ Strong>. This class of “How to Make a Circle of Friends” strong> takes more than an hour to teach. p>
According to Mr. Yang, a librarian, among the elderly who study mobile phones, more than half of them carry old phones that their children have eliminated. strong> The memory is too small and the phone is too stuck, which is used by the elderly A common problem with mobile phones. p>
The teacher said that when he first started teachingOlder people may ask the same question 4 to 5 times; others are struggling to attend class because of their backs. And they have only one simple purpose, to learn to use mobile phones. p>
Mr. Yang told Fenghuangwang Technology, an old man who loves to listen to books, but does not have wifi in his home, will go to the library every week to have the librarian delete the listening book files downloaded in the last course, and then download new files Just because the phone’s memory is too small. p>
In China, there are tens of millions of elderly people who do not have these simple operations yet. Is it difficult to learn to make friends? Is it difficult to connect to a 4G network? p>
When faced with these doubts, you may need to think about a larger issue- Aging society and technological infrastructure. strong> p>
h1>
Second, the “digital divide” behind the trivial matter of learning mobile phones strong> h2>
5G, AI, mobile Internet 2.0, IoT, new technology products from generation to generation surround new terms, and are facing head-on with China’s aging population. And those “not making mobile phones” are the blind spots for emerging technology products “selective blindness” strong>. p>
If the small matter of not using a mobile phone is a common problem for 100 million people? strong> p>
According to data reported by the Mob Research Institute, nearly 100 million middle-aged and older people over 45 use mobile smartphones. According to Tencent’s financial report, as of the end of 2018, there were 63 million users of WeChat over 55 years old strong>. p>
p>
Source / Mob Institute “2019 Silver Hair Crowd Insights” p>
p>
Source / Wavemaker “The Hidden Value of China’s Aging Society” p>
At the same time, “The Hidden Value of China’s Aging Society” shows that 65% of the elderly “very like the Internet” strong> They have contributed an important month to social, news, and online shopping consumption Live and turnover. p>
Different from the young group, they may not know what B Station and Douyu are, just as young people have never heard of Doudou Square Dance or Xiaoniang; maybe they wo n’t know about it and get it, but they are all the major information. And loyal supporters of health apps. p>
Interviews with dozens of interviewees of different age groups found that the elderly people who have just stepped into the Internet door have the same rich needs as the younger groups. The limitation of physiological conditions prevents them from understanding deeply. “Mobile” strong>. p>
However, this part of the elderly who is being tested on the edge of Internet products will have an increasing proportion of the population in China. p>
According to data released by the National Bureau of Statistics, as of the end of 2018, China’s population aged 60 years and over was close to 250 million, accounting for 18% of the total population, accounting for more than 0-14 years of population for three consecutive years. Among them, the age of 65 and over exceeds 160 million, accounting for 12%. p>
p>
Source / financial data Raw data: National Bureau of Statistics p>
Luo Zhenyu mentioned in his New Year’s Eve speech: By 2020, the number of people born after the reform and opening up will be more than the people born before the reform and opening up. p>
According to China’s “Predictive Research Report on the Trend of Population Aging,” China ’s aging population will exceed 400 million by 2050. This means that one in four people is an elderly person. strong> China will Facing unprecedented pressure of population aging. p>
When the new generation is anxious and running to welcome a new life, these people have become the “marginal group” of the science and technology society. The wheels of new technology roll forward, spanning two centuries, and witness the generation of new China to be abandoned. strong> p>
When the “digital divide” between new technologies raged between two people, a not so “age-friendly” mobile phone strong> became the first obstacle for the elderly to enter the Internet age strong>. p>
Narrow handwriting input boxes, complex media volume and ringtone volume adjustment methods, privacy protocols that can’t be seen with reading glasses, puzzling “cellular network”, “LAN”, “desktop”, “backstage” “And other terms that make them appear sluggish and clumsy when using smart devices. p>
An interviewed aunt told Fenghuangwang Technology that she never received a call because she didn’t adjust her voice.; Another senior said that the phone often freezes, every time it freezes, press the shutdown button … p>
Visual aging, hearing aging, sensation aging, memory aging, attention aging, etc. are all the internal obstacles of elderly people facing Internet products such as mobile phones. What is more frustrating for these elderly people is- Don’t understand strong>. p>
Interviews show that even in first-tier cities such as Beijing, the concept of the Internet for the elderly is still unclear-this screen that makes them novel also makes them worry. p>
In the interview, we collected some of the most common problems for older people when using mobile phones: strong> p>
1, The font is too small strong>, the text on the phone cannot be seen clearly, and you need to bring reading glasses with you; p>
2, Voice is too low strong> to receive phone and text notifications; p>
3. The memory is too small strong>, always reminding the phone that the memory is full and will not use the cloud disk; p>
4, The operation process is complicated strong>, the page will not switch back; p>
5. Can’t distinguish between Pop-up ads strong> and message notifications; p>
6. The keyboard for handwriting is too small strong>, it is inconvenient to input; p>
7. There are Chinese I don’t understand strong>, and English that I don’t understand. Such as: Apple Store, Safari, Bluetooth. p>
But while telling these difficulties, the old men expressed a strong thirst for knowledge. In order to learn a function, they will write down the operation steps with a pen, and they will ask the neighborhood neighbors for advice. p>
They will turn to their children for help only when all else fails. p>
h1>
Three and one lesson on aging strong> h2>
Why do children become the last stop for the elderly to ask for help? Elders who do n’t use mobile phones, are they really “stupid”? strong> p>
In the interview, it was found that, on the one hand, young people overestimated how friendly technology products are to the elderly society. More importantly, we don’t know anything about aging. p>
In our textbooks, there is the birth and growth of life, but few courses let us understand the twilight of life. Except for the obvious white hair and wrinkles, we have no experience with “getting old”. p>
Look at a set of data first: strong> p>
Generally, the peak of myelin sheath produced by the 39-year-old brain, And then gradually stopped production, and aging began; p>
From the age of 40, people’s eyesight will begin to age; p>
The 42-year-old brain enters middle age. With the decline of circulation ability, the brain’s oxygen supply decreases and memory is affected; p>
After 55 years old, many people will suffer from presbyopia, are not sensitive to specific colors (especially blue and green light), and have reduced dynamic vision; p>
By the age of 60, the cataract problem is more prominent and the cognitive function is significantly degraded; p>
In terms of the nervous system, compared with young people, the number of elderly brain cells and synaptic connections are reduced, and cerebral blood flow is reduced, leading to problems such as decreased memory, fatigue, and slow response to the outside world. p>
According to the research, visual aging will affect the perception of the mobile phone interface of aging users, aging action will affect their operation of input devices such as mouse and keyboard, and aging of memory and processing power will cause their operation behavior to be slow, while auditory aging and The aging of language skills directly affects their communication with the outside world. p>
If we can understand aging, perhaps we can better understand why older people are at a loss for electronics. strong> p>
At the Human Factors Institute of Tsinghua University, we put on eye masks that simulate cataracts and macular degeneration, earplugs that simulate senile deafness, and elbow pads and weight-bearing wrist straps. We experienced the sensory experience of 70-year-olds first-hand with VR technology. . p>
p>
Source / Tsinghua University Human Factors Institute p>
After putting on this set of equipment, you can clearly feel the flexibility of the knuckles becomes weaker strong>, inaudible high audio strong>, and blurred vision strong> strong>, narrow field of view. Weight-bearing slippers, curved back bibs, and weight-bearing ankle straps make people slow downSlow and laborious. p>
In addition, the device simulates experiences such as skeletal calcification strong>, humpback strong> that are common in older people. Experiments have found that changes in hearing and vision alone have significantly reduced the movement and response speed of the experimenter strong>. p>
p>
Simulate the living conditions of the elderly Source / Phoenix Network Technology p>
The helplessness, loneliness, and sensitivity strong> caused by physical aging, young people cannot understand and empathize. p>
But what convenience can a mobile phone bring to the elderly? You can tell from the software they use the most. p>
This is the answer we got in the interview: voice and video, mobile payment, navigation strong> are the most commonly used functions, followed by news information strong> products. There are also Online Shopping, etc. Strong>. p>
An aunt said that since learning to buy online, you do n’t have to worry about your children when buying things, and you do n’t have to go to the supermarket to work hard. p>
Smartphones are the only way for children with empty nests in the field to communicate with the outside world. The problem is that networking, memory, and basic operations are all difficult issues. The needs of the elderly have not been met, or even have not been seen strong>. p>
Rao Peilun, a professor of human factors and ergonomics at Tsinghua University, has been studying the technology needs of the elderly for more than 20 years. In his opinion, aging should be recognized first. p>
The lack of awareness of aging has led to our inability to understand the “stupidity” and “laziness” of the elders, and China is still far from Japan and Western countries in the infrastructure construction of the elderly society. p>
p>
He believes that since the Industrial Revolution first began in the United Kingdom, it began to experience the effects of population aging in the early 20th century. It will take some time for China to include aging in its planning.It is also a long process for young people, businesses, and society to realize that aging. p>
As Rao Peilun said: the more you know about age, the more you can intervene. The technology we have in our hands means we have more responsibility and mission. strong> p>
h1>
Fourth, information technology products cannot be selectively “blinded” strong> h2>
Through the interview, we found that the most common demand of the elderly for mobile phones can be summarized as “ Four Big One Simple strong>“: loud sound, large screen, large words, large memory, simpler interface and operation . p>
Considering the deterioration of eyesight and hearing of the elderly, mainstream mobile phone manufacturers Huawei, Xiaomi, and OPPO have successively launched the Easy Mode, Old Age Mode, and Family Guardianship strong> mode. Support icon and text enlargement, voice screen reading, etc. The remote guard function allows the monitor to remotely delete spam messages and terminate decoy payment. p>
In the introductory teaching of electronic products, the TV application “Kiwi TV” launched the “AI elder model”, including remote child login, child payment, etc. The 360IoT department launched a boot video tutorial specifically for the elderly. p>
Child payment, remote operation, real-time positioning, viewing device storage and power strong> and other functions have solved some rigid needs from the system: such as preventing fraud and preventing loss, so that we can help The elders solved some urgent problems. p>
In the App software products, care for the middle-aged and the elderly is becoming increasingly obvious. p>
Apps with platform attributes, such as Baidu, Meituan, and Ctrip have launched voice search functions. For the elderly who have difficulty operating, Shouqi has also introduced the function of calling on behalf of others. p>
In the input method software, Sogou, Xunfei and other input methods have voice input. Among them, Sogou input method has launched an elderly version of the APP in some OEM products; Alipay provides Alipay accounts that link parents, helping parents to complete remote online registration functions, etc. p>
These companies are all trying to make up for the lack of functionality. However, from the actual experience of the elderly, , pre-installed software, privacy acquisition strong>, system-introduced induction information strong>, too many buttons, complicated operation strong > Redundancy and other issues need to be further resolved. p>
Aunt Zhang, who likes to use mobile phone software K Song, is puzzled. Every time she opens the software, she will be prompted that K Song software is using my location. “Map software can give me navigation, but what does K song need my location for?” strong> p>
Zhang Xiaolong once confessed in the WeChat public class that nowIn such a business environment, the majority of users actually have a high tolerance for bad forced experience. Many people think that many things are normal. For example, the opening screen advertisement is normal, the system pushes the marketing information is normal, and it is normal to induce you to click. p>
Therefore, in the design of information technology products, taking into account the physiological aging and cognitive aging of the elderly , reducing the threshold for product use and learning strong> is what most technology companies need to face Business issues. p>
The “Thirteenth Five-Year Plan” for the development of the country’s aging cause and the construction of the pension system proposes to increase the supply of elderly services such as communications services and e-commerce, and to increase the technological content of elderly products. p>
In the view of Professor Rao Peilun, there is an urgent need to establish a basic standard for interaction design for the elderly in China. Under this standard, more universal and socially beneficial functions are explored to explore ageing. The commercial value of Internet infrastructure in a changing society. p>
h1>
Five, bring parents into the Internet age strong> h2>
p>
In addition to mobile phone manufacturers and Internet products, urban communities, nursing homes, libraries, senior universities, and other institutions strong> have also gradually attached importance to the needs of the elderly to learn to use mobile phones, run training courses, and organize volunteering. Come to the door to help and wait. p>
On the contrary, We who are closest to our elders have not done enough. strong> p>
Although mobile phones have successively introduced affection modes for the elderly, in most cases the phones used by elders are old phones eliminated by children strong>, and these convenient voice assistant functions and family guardianship Function did not play its role. p>
Uncle Li, who is passionate about taking pictures, is now 70 years old. He has been able to shop online and navigate independently through his mobile phone, but his 32G mobile phone, which he has used for three years, has become very stuck. p>
“ You delete so many photos that are useless, but I can’t bear it strong>“, because for them, as the body ages, some places can be seen once and less once . p>
p>
Most people think that “using mobile phones” is justified. Only a small number of young people care about the use of their elders’ mobile phones; very few young people repeatedly teach the elderly to use software functions; because of negative feedback from their children, Most elderly people would rather consult their neighbours than “trouble” their children. p>
Due to the limitation of physiological conditions, the elderly have a lower ability to accept new things. It takes longer to learn and understand a new thing, and the ability to adapt to society and the living environment is weakened. It is also easy to produce inferiority complexes. p>
p>
So, our first suggestion for young people is to build a strong infrastructure such as Wifi for the elders strong>, and give the elders a large screen, large memory, Font strong>. p>
More importantly, I hope that young people can take some time to teach them how to pay by scanning codes, pay by transferring funds, clearing memory, and registering for medical treatment. Consider the elders for their clumsiness, forgetfulness, a little more understanding and patience, and pull them into the Internet to “surf”. p>
Parents brought us into their world strong>, and now parents also need us to bring them into our world strong>, this connected world < / strong>. p>
In this plan, we invited 10 elders and 10 young people, and let them talk about the use of mobile phones separately. p>
On the one hand is a young man who is tired of explaining the use of mobile phones and software to his elders-I have to teach a software to talk three or four times, set it up and throw it to TA, and forget it within two days, crash. strong> Chicken and duckspeak. strong> p>
p>
On the other side are elders whose vision, hearing, and cognition are in decline. They want to learn how to connect to the Internet, clear their memory, and even take a taxi, book a ticket, or K song. But I’m afraid that my children will abandon themselves as “stupid” and unable to learn. Abandoned and proud. strong> p>
p>
They each represent two groups that cannot understand each other: in an Internet world where young people are like fishes, older people are awkward, slow and frustrated. p>
Is it really difficult to teach an elderly person to use a smartphone? strong> Librarians in Jiaxing Library have a say. p>
There is a very hot course in the Jiaxing Library in Zhejiang Province-mobile phone training course. According to Mr. Yang of the library, the so-called mobile phone class mainly teaches the elderly how to switch on and off, connect to the Internet, how to use the camera, and WeChat. p>
According to the introduction, in 2019, the library’s eight librarians organized a total of 159 lectures, which attracted tens of thousands of elderly people to participate. The age ranged from 60 to 89. p>
p>
Elderly is learning how to set an alarm with a smartphone Source / Photo by interviewees p>
Here, each mobile phone course is 3-4 months, divided into introductory classes, basic classes, advanced classes, and special “WeChat class”, “Taobao class”, “Meituan class” “ Strong>. This class of “How to Make a Circle of Friends” strong> takes more than an hour to teach. p>
According to Mr. Yang, a librarian, among the elderly who study mobile phones, more than half of them carry old phones that their children have eliminated. strong> The memory is too small and the phone is too stuck, which is used by the elderly A common problem with mobile phones. p>
The teacher said that when he first started teachingOlder people may ask the same question 4 to 5 times; others are struggling to attend class because of their backs. And they have only one simple purpose, to learn to use mobile phones. p>
Mr. Yang told Fenghuangwang Technology, an old man who loves to listen to books, but does not have wifi in his home, will go to the library every week to have the librarian delete the listening book files downloaded in the last course, and then download new files Just because the phone’s memory is too small. p>
In China, there are tens of millions of elderly people who do not have these simple operations yet. Is it difficult to learn to make friends? Is it difficult to connect to a 4G network? p>
When faced with these doubts, you may need to think about a larger issue- Aging society and technological infrastructure. strong> p>
h1>
Second, the “digital divide” behind the trivial matter of learning mobile phones strong> h2>
5G, AI, mobile Internet 2.0, IoT, new technology products from generation to generation surround new terms, and are facing head-on with China’s aging population. And those “not making mobile phones” are the blind spots for emerging technology products “selective blindness” strong>. p>
If the small matter of not using a mobile phone is a common problem for 100 million people? strong> p>
According to data reported by the Mob Research Institute, nearly 100 million middle-aged and older people over 45 use mobile smartphones. According to Tencent’s financial report, as of the end of 2018, there were 63 million users of WeChat over 55 years old strong>. p>
p>
Source / Mob Institute “2019 Silver Hair Crowd Insights” p>
p>
Source / Wavemaker “The Hidden Value of China’s Aging Society” p>
At the same time, “The Hidden Value of China’s Aging Society” shows that 65% of the elderly “very like the Internet” strong> They have contributed an important month to social, news, and online shopping consumption Live and turnover. p>
Different from the young group, they may not know what B Station and Douyu are, just as young people have never heard of Doudou Square Dance or Xiaoniang; maybe they wo n’t know about it and get it, but they are all the major information. And loyal supporters of health apps. p>
Interviews with dozens of interviewees of different age groups found that the elderly people who have just stepped into the Internet door have the same rich needs as the younger groups. The limitation of physiological conditions prevents them from understanding deeply. “Mobile” strong>. p>
However, this part of the elderly who is being tested on the edge of Internet products will have an increasing proportion of the population in China. p>
According to data released by the National Bureau of Statistics, as of the end of 2018, China’s population aged 60 years and over was close to 250 million, accounting for 18% of the total population, accounting for more than 0-14 years of population for three consecutive years. Among them, the age of 65 and over exceeds 160 million, accounting for 12%. p>
p>
Source / financial data Raw data: National Bureau of Statistics p>
Luo Zhenyu mentioned in his New Year’s Eve speech: By 2020, the number of people born after the reform and opening up will be more than the people born before the reform and opening up. p>
According to China’s “Predictive Research Report on the Trend of Population Aging,” China ’s aging population will exceed 400 million by 2050. This means that one in four people is an elderly person. strong> China will Facing unprecedented pressure of population aging. p>
When the new generation is anxious and running to welcome a new life, these people have become the “marginal group” of the science and technology society. The wheels of new technology roll forward, spanning two centuries, and witness the generation of new China to be abandoned. strong> p>
When the “digital divide” between new technologies raged between two people, a not so “age-friendly” mobile phone strong> became the first obstacle for the elderly to enter the Internet age strong>. p>
Narrow handwriting input boxes, complex media volume and ringtone volume adjustment methods, privacy protocols that can’t be seen with reading glasses, puzzling “cellular network”, “LAN”, “desktop”, “backstage” “And other terms that make them appear sluggish and clumsy when using smart devices. p>
An interviewed aunt told Fenghuangwang Technology that she never received a call because she didn’t adjust her voice.; Another senior said that the phone often freezes, every time it freezes, press the shutdown button … p>
Visual aging, hearing aging, sensation aging, memory aging, attention aging, etc. are all the internal obstacles of elderly people facing Internet products such as mobile phones. What is more frustrating for these elderly people is- Don’t understand strong>. p>
Interviews show that even in first-tier cities such as Beijing, the concept of the Internet for the elderly is still unclear-this screen that makes them novel also makes them worry. p>
In the interview, we collected some of the most common problems for older people when using mobile phones: strong> p>
1, The font is too small strong>, the text on the phone cannot be seen clearly, and you need to bring reading glasses with you; p>
2, Voice is too low strong> to receive phone and text notifications; p>
3. The memory is too small strong>, always reminding the phone that the memory is full and will not use the cloud disk; p>
4, The operation process is complicated strong>, the page will not switch back; p>
5. Can’t distinguish between Pop-up ads strong> and message notifications; p>
6. The keyboard for handwriting is too small strong>, it is inconvenient to input; p>
7. There are Chinese I don’t understand strong>, and English that I don’t understand. Such as: Apple Store, Safari, Bluetooth. p>
But while telling these difficulties, the old men expressed a strong thirst for knowledge. In order to learn a function, they will write down the operation steps with a pen, and they will ask the neighborhood neighbors for advice. p>
They will turn to their children for help only when all else fails. p>
h1>
Three and one lesson on aging strong> h2>
Why do children become the last stop for the elderly to ask for help? Elders who do n’t use mobile phones, are they really “stupid”? strong> p>
In the interview, it was found that, on the one hand, young people overestimated how friendly technology products are to the elderly society. More importantly, we don’t know anything about aging. p>
In our textbooks, there is the birth and growth of life, but few courses let us understand the twilight of life. Except for the obvious white hair and wrinkles, we have no experience with “getting old”. p>
Look at a set of data first: strong> p>
Generally, the peak of myelin sheath produced by the 39-year-old brain, And then gradually stopped production, and aging began; p>
From the age of 40, people’s eyesight will begin to age; p>
The 42-year-old brain enters middle age. With the decline of circulation ability, the brain’s oxygen supply decreases and memory is affected; p>
After 55 years old, many people will suffer from presbyopia, are not sensitive to specific colors (especially blue and green light), and have reduced dynamic vision; p>
By the age of 60, the cataract problem is more prominent and the cognitive function is significantly degraded; p>
In terms of the nervous system, compared with young people, the number of elderly brain cells and synaptic connections are reduced, and cerebral blood flow is reduced, leading to problems such as decreased memory, fatigue, and slow response to the outside world. p>
According to the research, visual aging will affect the perception of the mobile phone interface of aging users, aging action will affect their operation of input devices such as mouse and keyboard, and aging of memory and processing power will cause their operation behavior to be slow, while auditory aging and The aging of language skills directly affects their communication with the outside world. p>
If we can understand aging, perhaps we can better understand why older people are at a loss for electronics. strong> p>
At the Human Factors Institute of Tsinghua University, we put on eye masks that simulate cataracts and macular degeneration, earplugs that simulate senile deafness, and elbow pads and weight-bearing wrist straps. We experienced the sensory experience of 70-year-olds first-hand with VR technology. . p>
p>
Source / Tsinghua University Human Factors Institute p>
After putting on this set of equipment, you can clearly feel the flexibility of the knuckles becomes weaker strong>, inaudible high audio strong>, and blurred vision strong> strong>, narrow field of view. Weight-bearing slippers, curved back bibs, and weight-bearing ankle straps make people slow downSlow and laborious. p>
In addition, the device simulates experiences such as skeletal calcification strong>, humpback strong> that are common in older people. Experiments have found that changes in hearing and vision alone have significantly reduced the movement and response speed of the experimenter strong>. p>
p>
Simulate the living conditions of the elderly Source / Phoenix Network Technology p>
The helplessness, loneliness, and sensitivity strong> caused by physical aging, young people cannot understand and empathize. p>
But what convenience can a mobile phone bring to the elderly? You can tell from the software they use the most. p>
This is the answer we got in the interview: voice and video, mobile payment, navigation strong> are the most commonly used functions, followed by news information strong> products. There are also Online Shopping, etc. Strong>. p>
An aunt said that since learning to buy online, you do n’t have to worry about your children when buying things, and you do n’t have to go to the supermarket to work hard. p>
Smartphones are the only way for children with empty nests in the field to communicate with the outside world. The problem is that networking, memory, and basic operations are all difficult issues. The needs of the elderly have not been met, or even have not been seen strong>. p>
Rao Peilun, a professor of human factors and ergonomics at Tsinghua University, has been studying the technology needs of the elderly for more than 20 years. In his opinion, aging should be recognized first. p>
The lack of awareness of aging has led to our inability to understand the “stupidity” and “laziness” of the elders, and China is still far from Japan and Western countries in the infrastructure construction of the elderly society. p>
p>
He believes that since the Industrial Revolution first began in the United Kingdom, it began to experience the effects of population aging in the early 20th century. It will take some time for China to include aging in its planning.It is also a long process for young people, businesses, and society to realize that aging. p>
As Rao Peilun said: the more you know about age, the more you can intervene. The technology we have in our hands means we have more responsibility and mission. strong> p>
h1>
Fourth, information technology products cannot be selectively “blinded” strong> h2>
Through the interview, we found that the most common demand of the elderly for mobile phones can be summarized as “ Four Big One Simple strong>“: loud sound, large screen, large words, large memory, simpler interface and operation . p>
Considering the deterioration of eyesight and hearing of the elderly, mainstream mobile phone manufacturers Huawei, Xiaomi, and OPPO have successively launched the Easy Mode, Old Age Mode, and Family Guardianship strong> mode. Support icon and text enlargement, voice screen reading, etc. The remote guard function allows the monitor to remotely delete spam messages and terminate decoy payment. p>
In the introductory teaching of electronic products, the TV application “Kiwi TV” launched the “AI elder model”, including remote child login, child payment, etc. The 360IoT department launched a boot video tutorial specifically for the elderly. p>
Child payment, remote operation, real-time positioning, viewing device storage and power strong> and other functions have solved some rigid needs from the system: such as preventing fraud and preventing loss, so that we can help The elders solved some urgent problems. p>
In the App software products, care for the middle-aged and the elderly is becoming increasingly obvious. p>
Apps with platform attributes, such as Baidu, Meituan, and Ctrip have launched voice search functions. For the elderly who have difficulty operating, Shouqi has also introduced the function of calling on behalf of others. p>
In the input method software, Sogou, Xunfei and other input methods have voice input. Among them, Sogou input method has launched an elderly version of the APP in some OEM products; Alipay provides Alipay accounts that link parents, helping parents to complete remote online registration functions, etc. p>
These companies are all trying to make up for the lack of functionality. However, from the actual experience of the elderly, , pre-installed software, privacy acquisition strong>, system-introduced induction information strong>, too many buttons, complicated operation strong > Redundancy and other issues need to be further resolved. p>
Aunt Zhang, who likes to use mobile phone software K Song, is puzzled. Every time she opens the software, she will be prompted that K Song software is using my location. “Map software can give me navigation, but what does K song need my location for?” strong> p>
Zhang Xiaolong once confessed in the WeChat public class that nowIn such a business environment, the majority of users actually have a high tolerance for bad forced experience. Many people think that many things are normal. For example, the opening screen advertisement is normal, the system pushes the marketing information is normal, and it is normal to induce you to click. p>
Therefore, in the design of information technology products, taking into account the physiological aging and cognitive aging of the elderly , reducing the threshold for product use and learning strong> is what most technology companies need to face Business issues. p>
The “Thirteenth Five-Year Plan” for the development of the country’s aging cause and the construction of the pension system proposes to increase the supply of elderly services such as communications services and e-commerce, and to increase the technological content of elderly products. p>
In the view of Professor Rao Peilun, there is an urgent need to establish a basic standard for interaction design for the elderly in China. Under this standard, more universal and socially beneficial functions are explored to explore ageing. The commercial value of Internet infrastructure in a changing society. p>
h1>
Five, bring parents into the Internet age strong> h2>
p>
In addition to mobile phone manufacturers and Internet products, urban communities, nursing homes, libraries, senior universities, and other institutions strong> have also gradually attached importance to the needs of the elderly to learn to use mobile phones, run training courses, and organize volunteering. Come to the door to help and wait. p>
On the contrary, We who are closest to our elders have not done enough. strong> p>
Although mobile phones have successively introduced affection modes for the elderly, in most cases the phones used by elders are old phones eliminated by children strong>, and these convenient voice assistant functions and family guardianship Function did not play its role. p>
Uncle Li, who is passionate about taking pictures, is now 70 years old. He has been able to shop online and navigate independently through his mobile phone, but his 32G mobile phone, which he has used for three years, has become very stuck. p>
“ You delete so many photos that are useless, but I can’t bear it strong>“, because for them, as the body ages, some places can be seen once and less once . p>
p>
Most people think that “using mobile phones” is justified. Only a small number of young people care about the use of their elders’ mobile phones; very few young people repeatedly teach the elderly to use software functions; because of negative feedback from their children, Most elderly people would rather consult their neighbours than “trouble” their children. p>
Due to the limitation of physiological conditions, the elderly have a lower ability to accept new things. It takes longer to learn and understand a new thing, and the ability to adapt to society and the living environment is weakened. It is also easy to produce inferiority complexes. p>
p>
So, our first suggestion for young people is to build a strong infrastructure such as Wifi for the elders strong>, and give the elders a large screen, large memory, Font strong>. p>
More importantly, I hope that young people can take some time to teach them how to pay by scanning codes, pay by transferring funds, clearing memory, and registering for medical treatment. Consider the elders for their clumsiness, forgetfulness, a little more understanding and patience, and pull them into the Internet to “surf”. p>
Parents brought us into their world strong>, and now parents also need us to bring them into our world strong>, this connected world < / strong>. p>
5G, AI, mobile Internet 2.0, IoT, new technology products from generation to generation surround new terms, and are facing head-on with China’s aging population. And those “not making mobile phones” are the blind spots for emerging technology products “selective blindness” strong>. p>
If the small matter of not using a mobile phone is a common problem for 100 million people? strong> p>
According to data reported by the Mob Research Institute, nearly 100 million middle-aged and older people over 45 use mobile smartphones. According to Tencent’s financial report, as of the end of 2018, there were 63 million users of WeChat over 55 years old strong>. p>
p>
Source / Mob Institute “2019 Silver Hair Crowd Insights” p>
p>
Source / Wavemaker “The Hidden Value of China’s Aging Society” p>
At the same time, “The Hidden Value of China’s Aging Society” shows that 65% of the elderly “very like the Internet” strong> They have contributed an important month to social, news, and online shopping consumption Live and turnover. p>
Different from the young group, they may not know what B Station and Douyu are, just as young people have never heard of Doudou Square Dance or Xiaoniang; maybe they wo n’t know about it and get it, but they are all the major information. And loyal supporters of health apps. p>
Interviews with dozens of interviewees of different age groups found that the elderly people who have just stepped into the Internet door have the same rich needs as the younger groups. The limitation of physiological conditions prevents them from understanding deeply. “Mobile” strong>. p>
However, this part of the elderly who is being tested on the edge of Internet products will have an increasing proportion of the population in China. p>
According to data released by the National Bureau of Statistics, as of the end of 2018, China’s population aged 60 years and over was close to 250 million, accounting for 18% of the total population, accounting for more than 0-14 years of population for three consecutive years. Among them, the age of 65 and over exceeds 160 million, accounting for 12%. p>
p>
Source / financial data Raw data: National Bureau of Statistics p>
Luo Zhenyu mentioned in his New Year’s Eve speech: By 2020, the number of people born after the reform and opening up will be more than the people born before the reform and opening up. p>
According to China’s “Predictive Research Report on the Trend of Population Aging,” China ’s aging population will exceed 400 million by 2050. This means that one in four people is an elderly person. strong> China will Facing unprecedented pressure of population aging. p>
When the new generation is anxious and running to welcome a new life, these people have become the “marginal group” of the science and technology society. The wheels of new technology roll forward, spanning two centuries, and witness the generation of new China to be abandoned. strong> p>
When the “digital divide” between new technologies raged between two people, a not so “age-friendly” mobile phone strong> became the first obstacle for the elderly to enter the Internet age strong>. p>
Narrow handwriting input boxes, complex media volume and ringtone volume adjustment methods, privacy protocols that can’t be seen with reading glasses, puzzling “cellular network”, “LAN”, “desktop”, “backstage” “And other terms that make them appear sluggish and clumsy when using smart devices. p>
An interviewed aunt told Fenghuangwang Technology that she never received a call because she didn’t adjust her voice.; Another senior said that the phone often freezes, every time it freezes, press the shutdown button … p>
Visual aging, hearing aging, sensation aging, memory aging, attention aging, etc. are all the internal obstacles of elderly people facing Internet products such as mobile phones. What is more frustrating for these elderly people is- Don’t understand strong>. p>
Interviews show that even in first-tier cities such as Beijing, the concept of the Internet for the elderly is still unclear-this screen that makes them novel also makes them worry. p>
In the interview, we collected some of the most common problems for older people when using mobile phones: strong> p>
1, The font is too small strong>, the text on the phone cannot be seen clearly, and you need to bring reading glasses with you; p>
2, Voice is too low strong> to receive phone and text notifications; p>
3. The memory is too small strong>, always reminding the phone that the memory is full and will not use the cloud disk; p>
4, The operation process is complicated strong>, the page will not switch back; p>
5. Can’t distinguish between Pop-up ads strong> and message notifications; p>
6. The keyboard for handwriting is too small strong>, it is inconvenient to input; p>
7. There are Chinese I don’t understand strong>, and English that I don’t understand. Such as: Apple Store, Safari, Bluetooth. p>
But while telling these difficulties, the old men expressed a strong thirst for knowledge. In order to learn a function, they will write down the operation steps with a pen, and they will ask the neighborhood neighbors for advice. p>
They will turn to their children for help only when all else fails. p>
h1>
Three and one lesson on aging strong> h2>
Why do children become the last stop for the elderly to ask for help? Elders who do n’t use mobile phones, are they really “stupid”? strong> p>
In the interview, it was found that, on the one hand, young people overestimated how friendly technology products are to the elderly society. More importantly, we don’t know anything about aging. p>
In our textbooks, there is the birth and growth of life, but few courses let us understand the twilight of life. Except for the obvious white hair and wrinkles, we have no experience with “getting old”. p>
Look at a set of data first: strong> p>
Generally, the peak of myelin sheath produced by the 39-year-old brain, And then gradually stopped production, and aging began; p>
From the age of 40, people’s eyesight will begin to age; p>
The 42-year-old brain enters middle age. With the decline of circulation ability, the brain’s oxygen supply decreases and memory is affected; p>
After 55 years old, many people will suffer from presbyopia, are not sensitive to specific colors (especially blue and green light), and have reduced dynamic vision; p>
By the age of 60, the cataract problem is more prominent and the cognitive function is significantly degraded; p>
In terms of the nervous system, compared with young people, the number of elderly brain cells and synaptic connections are reduced, and cerebral blood flow is reduced, leading to problems such as decreased memory, fatigue, and slow response to the outside world. p>
According to the research, visual aging will affect the perception of the mobile phone interface of aging users, aging action will affect their operation of input devices such as mouse and keyboard, and aging of memory and processing power will cause their operation behavior to be slow, while auditory aging and The aging of language skills directly affects their communication with the outside world. p>
If we can understand aging, perhaps we can better understand why older people are at a loss for electronics. strong> p>
At the Human Factors Institute of Tsinghua University, we put on eye masks that simulate cataracts and macular degeneration, earplugs that simulate senile deafness, and elbow pads and weight-bearing wrist straps. We experienced the sensory experience of 70-year-olds first-hand with VR technology. . p>
p>
Source / Tsinghua University Human Factors Institute p>
After putting on this set of equipment, you can clearly feel the flexibility of the knuckles becomes weaker strong>, inaudible high audio strong>, and blurred vision strong> strong>, narrow field of view. Weight-bearing slippers, curved back bibs, and weight-bearing ankle straps make people slow downSlow and laborious. p>
In addition, the device simulates experiences such as skeletal calcification strong>, humpback strong> that are common in older people. Experiments have found that changes in hearing and vision alone have significantly reduced the movement and response speed of the experimenter strong>. p>
p>
Simulate the living conditions of the elderly Source / Phoenix Network Technology p>
The helplessness, loneliness, and sensitivity strong> caused by physical aging, young people cannot understand and empathize. p>
But what convenience can a mobile phone bring to the elderly? You can tell from the software they use the most. p>
This is the answer we got in the interview: voice and video, mobile payment, navigation strong> are the most commonly used functions, followed by news information strong> products. There are also Online Shopping, etc. Strong>. p>
An aunt said that since learning to buy online, you do n’t have to worry about your children when buying things, and you do n’t have to go to the supermarket to work hard. p>
Smartphones are the only way for children with empty nests in the field to communicate with the outside world. The problem is that networking, memory, and basic operations are all difficult issues. The needs of the elderly have not been met, or even have not been seen strong>. p>
Rao Peilun, a professor of human factors and ergonomics at Tsinghua University, has been studying the technology needs of the elderly for more than 20 years. In his opinion, aging should be recognized first. p>
The lack of awareness of aging has led to our inability to understand the “stupidity” and “laziness” of the elders, and China is still far from Japan and Western countries in the infrastructure construction of the elderly society. p>
p>
He believes that since the Industrial Revolution first began in the United Kingdom, it began to experience the effects of population aging in the early 20th century. It will take some time for China to include aging in its planning.It is also a long process for young people, businesses, and society to realize that aging. p>
As Rao Peilun said: the more you know about age, the more you can intervene. The technology we have in our hands means we have more responsibility and mission. strong> p>
h1>
Fourth, information technology products cannot be selectively “blinded” strong> h2>
Through the interview, we found that the most common demand of the elderly for mobile phones can be summarized as “ Four Big One Simple strong>“: loud sound, large screen, large words, large memory, simpler interface and operation . p>
Considering the deterioration of eyesight and hearing of the elderly, mainstream mobile phone manufacturers Huawei, Xiaomi, and OPPO have successively launched the Easy Mode, Old Age Mode, and Family Guardianship strong> mode. Support icon and text enlargement, voice screen reading, etc. The remote guard function allows the monitor to remotely delete spam messages and terminate decoy payment. p>
In the introductory teaching of electronic products, the TV application “Kiwi TV” launched the “AI elder model”, including remote child login, child payment, etc. The 360IoT department launched a boot video tutorial specifically for the elderly. p>
Child payment, remote operation, real-time positioning, viewing device storage and power strong> and other functions have solved some rigid needs from the system: such as preventing fraud and preventing loss, so that we can help The elders solved some urgent problems. p>
In the App software products, care for the middle-aged and the elderly is becoming increasingly obvious. p>
Apps with platform attributes, such as Baidu, Meituan, and Ctrip have launched voice search functions. For the elderly who have difficulty operating, Shouqi has also introduced the function of calling on behalf of others. p>
In the input method software, Sogou, Xunfei and other input methods have voice input. Among them, Sogou input method has launched an elderly version of the APP in some OEM products; Alipay provides Alipay accounts that link parents, helping parents to complete remote online registration functions, etc. p>
These companies are all trying to make up for the lack of functionality. However, from the actual experience of the elderly, , pre-installed software, privacy acquisition strong>, system-introduced induction information strong>, too many buttons, complicated operation strong > Redundancy and other issues need to be further resolved. p>
Aunt Zhang, who likes to use mobile phone software K Song, is puzzled. Every time she opens the software, she will be prompted that K Song software is using my location. “Map software can give me navigation, but what does K song need my location for?” strong> p>
Zhang Xiaolong once confessed in the WeChat public class that nowIn such a business environment, the majority of users actually have a high tolerance for bad forced experience. Many people think that many things are normal. For example, the opening screen advertisement is normal, the system pushes the marketing information is normal, and it is normal to induce you to click. p>
Therefore, in the design of information technology products, taking into account the physiological aging and cognitive aging of the elderly , reducing the threshold for product use and learning strong> is what most technology companies need to face Business issues. p>
The “Thirteenth Five-Year Plan” for the development of the country’s aging cause and the construction of the pension system proposes to increase the supply of elderly services such as communications services and e-commerce, and to increase the technological content of elderly products. p>
In the view of Professor Rao Peilun, there is an urgent need to establish a basic standard for interaction design for the elderly in China. Under this standard, more universal and socially beneficial functions are explored to explore ageing. The commercial value of Internet infrastructure in a changing society. p>
h1>
Five, bring parents into the Internet age strong> h2>
p>
In addition to mobile phone manufacturers and Internet products, urban communities, nursing homes, libraries, senior universities, and other institutions strong> have also gradually attached importance to the needs of the elderly to learn to use mobile phones, run training courses, and organize volunteering. Come to the door to help and wait. p>
On the contrary, We who are closest to our elders have not done enough. strong> p>
Although mobile phones have successively introduced affection modes for the elderly, in most cases the phones used by elders are old phones eliminated by children strong>, and these convenient voice assistant functions and family guardianship Function did not play its role. p>
Uncle Li, who is passionate about taking pictures, is now 70 years old. He has been able to shop online and navigate independently through his mobile phone, but his 32G mobile phone, which he has used for three years, has become very stuck. p>
“ You delete so many photos that are useless, but I can’t bear it strong>“, because for them, as the body ages, some places can be seen once and less once . p>
p>
Most people think that “using mobile phones” is justified. Only a small number of young people care about the use of their elders’ mobile phones; very few young people repeatedly teach the elderly to use software functions; because of negative feedback from their children, Most elderly people would rather consult their neighbours than “trouble” their children. p>
Due to the limitation of physiological conditions, the elderly have a lower ability to accept new things. It takes longer to learn and understand a new thing, and the ability to adapt to society and the living environment is weakened. It is also easy to produce inferiority complexes. p>
p>
So, our first suggestion for young people is to build a strong infrastructure such as Wifi for the elders strong>, and give the elders a large screen, large memory, Font strong>. p>
More importantly, I hope that young people can take some time to teach them how to pay by scanning codes, pay by transferring funds, clearing memory, and registering for medical treatment. Consider the elders for their clumsiness, forgetfulness, a little more understanding and patience, and pull them into the Internet to “surf”. p>
Parents brought us into their world strong>, and now parents also need us to bring them into our world strong>, this connected world < / strong>. p>
Why do children become the last stop for the elderly to ask for help? Elders who do n’t use mobile phones, are they really “stupid”? strong> p>
In the interview, it was found that, on the one hand, young people overestimated how friendly technology products are to the elderly society. More importantly, we don’t know anything about aging. p>
In our textbooks, there is the birth and growth of life, but few courses let us understand the twilight of life. Except for the obvious white hair and wrinkles, we have no experience with “getting old”. p>
Look at a set of data first: strong> p>
Generally, the peak of myelin sheath produced by the 39-year-old brain, And then gradually stopped production, and aging began; p>
From the age of 40, people’s eyesight will begin to age; p>
The 42-year-old brain enters middle age. With the decline of circulation ability, the brain’s oxygen supply decreases and memory is affected; p>
After 55 years old, many people will suffer from presbyopia, are not sensitive to specific colors (especially blue and green light), and have reduced dynamic vision; p>
By the age of 60, the cataract problem is more prominent and the cognitive function is significantly degraded; p>
In terms of the nervous system, compared with young people, the number of elderly brain cells and synaptic connections are reduced, and cerebral blood flow is reduced, leading to problems such as decreased memory, fatigue, and slow response to the outside world. p>
According to the research, visual aging will affect the perception of the mobile phone interface of aging users, aging action will affect their operation of input devices such as mouse and keyboard, and aging of memory and processing power will cause their operation behavior to be slow, while auditory aging and The aging of language skills directly affects their communication with the outside world. p>
If we can understand aging, perhaps we can better understand why older people are at a loss for electronics. strong> p>
At the Human Factors Institute of Tsinghua University, we put on eye masks that simulate cataracts and macular degeneration, earplugs that simulate senile deafness, and elbow pads and weight-bearing wrist straps. We experienced the sensory experience of 70-year-olds first-hand with VR technology. . p>
p>
Source / Tsinghua University Human Factors Institute p>
After putting on this set of equipment, you can clearly feel the flexibility of the knuckles becomes weaker strong>, inaudible high audio strong>, and blurred vision strong> strong>, narrow field of view. Weight-bearing slippers, curved back bibs, and weight-bearing ankle straps make people slow downSlow and laborious. p>
In addition, the device simulates experiences such as skeletal calcification strong>, humpback strong> that are common in older people. Experiments have found that changes in hearing and vision alone have significantly reduced the movement and response speed of the experimenter strong>. p>
p>
Simulate the living conditions of the elderly Source / Phoenix Network Technology p>
The helplessness, loneliness, and sensitivity strong> caused by physical aging, young people cannot understand and empathize. p>
But what convenience can a mobile phone bring to the elderly? You can tell from the software they use the most. p>
This is the answer we got in the interview: voice and video, mobile payment, navigation strong> are the most commonly used functions, followed by news information strong> products. There are also Online Shopping, etc. Strong>. p>
An aunt said that since learning to buy online, you do n’t have to worry about your children when buying things, and you do n’t have to go to the supermarket to work hard. p>
Smartphones are the only way for children with empty nests in the field to communicate with the outside world. The problem is that networking, memory, and basic operations are all difficult issues. The needs of the elderly have not been met, or even have not been seen strong>. p>
Rao Peilun, a professor of human factors and ergonomics at Tsinghua University, has been studying the technology needs of the elderly for more than 20 years. In his opinion, aging should be recognized first. p>
The lack of awareness of aging has led to our inability to understand the “stupidity” and “laziness” of the elders, and China is still far from Japan and Western countries in the infrastructure construction of the elderly society. p>
p>
He believes that since the Industrial Revolution first began in the United Kingdom, it began to experience the effects of population aging in the early 20th century. It will take some time for China to include aging in its planning.It is also a long process for young people, businesses, and society to realize that aging. p>
As Rao Peilun said: the more you know about age, the more you can intervene. The technology we have in our hands means we have more responsibility and mission. strong> p>
h1>
Fourth, information technology products cannot be selectively “blinded” strong> h2>
Through the interview, we found that the most common demand of the elderly for mobile phones can be summarized as “ Four Big One Simple strong>“: loud sound, large screen, large words, large memory, simpler interface and operation . p>
Considering the deterioration of eyesight and hearing of the elderly, mainstream mobile phone manufacturers Huawei, Xiaomi, and OPPO have successively launched the Easy Mode, Old Age Mode, and Family Guardianship strong> mode. Support icon and text enlargement, voice screen reading, etc. The remote guard function allows the monitor to remotely delete spam messages and terminate decoy payment. p>
In the introductory teaching of electronic products, the TV application “Kiwi TV” launched the “AI elder model”, including remote child login, child payment, etc. The 360IoT department launched a boot video tutorial specifically for the elderly. p>
Child payment, remote operation, real-time positioning, viewing device storage and power strong> and other functions have solved some rigid needs from the system: such as preventing fraud and preventing loss, so that we can help The elders solved some urgent problems. p>
In the App software products, care for the middle-aged and the elderly is becoming increasingly obvious. p>
Apps with platform attributes, such as Baidu, Meituan, and Ctrip have launched voice search functions. For the elderly who have difficulty operating, Shouqi has also introduced the function of calling on behalf of others. p>
In the input method software, Sogou, Xunfei and other input methods have voice input. Among them, Sogou input method has launched an elderly version of the APP in some OEM products; Alipay provides Alipay accounts that link parents, helping parents to complete remote online registration functions, etc. p>
These companies are all trying to make up for the lack of functionality. However, from the actual experience of the elderly, , pre-installed software, privacy acquisition strong>, system-introduced induction information strong>, too many buttons, complicated operation strong > Redundancy and other issues need to be further resolved. p>
Aunt Zhang, who likes to use mobile phone software K Song, is puzzled. Every time she opens the software, she will be prompted that K Song software is using my location. “Map software can give me navigation, but what does K song need my location for?” strong> p>
Zhang Xiaolong once confessed in the WeChat public class that nowIn such a business environment, the majority of users actually have a high tolerance for bad forced experience. Many people think that many things are normal. For example, the opening screen advertisement is normal, the system pushes the marketing information is normal, and it is normal to induce you to click. p>
Therefore, in the design of information technology products, taking into account the physiological aging and cognitive aging of the elderly , reducing the threshold for product use and learning strong> is what most technology companies need to face Business issues. p>
The “Thirteenth Five-Year Plan” for the development of the country’s aging cause and the construction of the pension system proposes to increase the supply of elderly services such as communications services and e-commerce, and to increase the technological content of elderly products. p>
In the view of Professor Rao Peilun, there is an urgent need to establish a basic standard for interaction design for the elderly in China. Under this standard, more universal and socially beneficial functions are explored to explore ageing. The commercial value of Internet infrastructure in a changing society. p>
h1>
Five, bring parents into the Internet age strong> h2>
p>
In addition to mobile phone manufacturers and Internet products, urban communities, nursing homes, libraries, senior universities, and other institutions strong> have also gradually attached importance to the needs of the elderly to learn to use mobile phones, run training courses, and organize volunteering. Come to the door to help and wait. p>
On the contrary, We who are closest to our elders have not done enough. strong> p>
Although mobile phones have successively introduced affection modes for the elderly, in most cases the phones used by elders are old phones eliminated by children strong>, and these convenient voice assistant functions and family guardianship Function did not play its role. p>
Uncle Li, who is passionate about taking pictures, is now 70 years old. He has been able to shop online and navigate independently through his mobile phone, but his 32G mobile phone, which he has used for three years, has become very stuck. p>
“ You delete so many photos that are useless, but I can’t bear it strong>“, because for them, as the body ages, some places can be seen once and less once . p>
p>
Most people think that “using mobile phones” is justified. Only a small number of young people care about the use of their elders’ mobile phones; very few young people repeatedly teach the elderly to use software functions; because of negative feedback from their children, Most elderly people would rather consult their neighbours than “trouble” their children. p>
Due to the limitation of physiological conditions, the elderly have a lower ability to accept new things. It takes longer to learn and understand a new thing, and the ability to adapt to society and the living environment is weakened. It is also easy to produce inferiority complexes. p>
p>
So, our first suggestion for young people is to build a strong infrastructure such as Wifi for the elders strong>, and give the elders a large screen, large memory, Font strong>. p>
More importantly, I hope that young people can take some time to teach them how to pay by scanning codes, pay by transferring funds, clearing memory, and registering for medical treatment. Consider the elders for their clumsiness, forgetfulness, a little more understanding and patience, and pull them into the Internet to “surf”. p>
Parents brought us into their world strong>, and now parents also need us to bring them into our world strong>, this connected world < / strong>. p>
Through the interview, we found that the most common demand of the elderly for mobile phones can be summarized as “ Four Big One Simple strong>“: loud sound, large screen, large words, large memory, simpler interface and operation . p>
Considering the deterioration of eyesight and hearing of the elderly, mainstream mobile phone manufacturers Huawei, Xiaomi, and OPPO have successively launched the Easy Mode, Old Age Mode, and Family Guardianship strong> mode. Support icon and text enlargement, voice screen reading, etc. The remote guard function allows the monitor to remotely delete spam messages and terminate decoy payment. p>
In the introductory teaching of electronic products, the TV application “Kiwi TV” launched the “AI elder model”, including remote child login, child payment, etc. The 360IoT department launched a boot video tutorial specifically for the elderly. p>
Child payment, remote operation, real-time positioning, viewing device storage and power strong> and other functions have solved some rigid needs from the system: such as preventing fraud and preventing loss, so that we can help The elders solved some urgent problems. p>
In the App software products, care for the middle-aged and the elderly is becoming increasingly obvious. p>
Apps with platform attributes, such as Baidu, Meituan, and Ctrip have launched voice search functions. For the elderly who have difficulty operating, Shouqi has also introduced the function of calling on behalf of others. p>
In the input method software, Sogou, Xunfei and other input methods have voice input. Among them, Sogou input method has launched an elderly version of the APP in some OEM products; Alipay provides Alipay accounts that link parents, helping parents to complete remote online registration functions, etc. p>
These companies are all trying to make up for the lack of functionality. However, from the actual experience of the elderly, , pre-installed software, privacy acquisition strong>, system-introduced induction information strong>, too many buttons, complicated operation strong > Redundancy and other issues need to be further resolved. p>
Aunt Zhang, who likes to use mobile phone software K Song, is puzzled. Every time she opens the software, she will be prompted that K Song software is using my location. “Map software can give me navigation, but what does K song need my location for?” strong> p>
Zhang Xiaolong once confessed in the WeChat public class that nowIn such a business environment, the majority of users actually have a high tolerance for bad forced experience. Many people think that many things are normal. For example, the opening screen advertisement is normal, the system pushes the marketing information is normal, and it is normal to induce you to click. p>
Therefore, in the design of information technology products, taking into account the physiological aging and cognitive aging of the elderly , reducing the threshold for product use and learning strong> is what most technology companies need to face Business issues. p>
The “Thirteenth Five-Year Plan” for the development of the country’s aging cause and the construction of the pension system proposes to increase the supply of elderly services such as communications services and e-commerce, and to increase the technological content of elderly products. p>
In the view of Professor Rao Peilun, there is an urgent need to establish a basic standard for interaction design for the elderly in China. Under this standard, more universal and socially beneficial functions are explored to explore ageing. The commercial value of Internet infrastructure in a changing society. p>
h1>
Five, bring parents into the Internet age strong> h2>
p>
In addition to mobile phone manufacturers and Internet products, urban communities, nursing homes, libraries, senior universities, and other institutions strong> have also gradually attached importance to the needs of the elderly to learn to use mobile phones, run training courses, and organize volunteering. Come to the door to help and wait. p>
On the contrary, We who are closest to our elders have not done enough. strong> p>
Although mobile phones have successively introduced affection modes for the elderly, in most cases the phones used by elders are old phones eliminated by children strong>, and these convenient voice assistant functions and family guardianship Function did not play its role. p>
Uncle Li, who is passionate about taking pictures, is now 70 years old. He has been able to shop online and navigate independently through his mobile phone, but his 32G mobile phone, which he has used for three years, has become very stuck. p>
“ You delete so many photos that are useless, but I can’t bear it strong>“, because for them, as the body ages, some places can be seen once and less once . p>
p>
Most people think that “using mobile phones” is justified. Only a small number of young people care about the use of their elders’ mobile phones; very few young people repeatedly teach the elderly to use software functions; because of negative feedback from their children, Most elderly people would rather consult their neighbours than “trouble” their children. p>
Due to the limitation of physiological conditions, the elderly have a lower ability to accept new things. It takes longer to learn and understand a new thing, and the ability to adapt to society and the living environment is weakened. It is also easy to produce inferiority complexes. p>
p>
So, our first suggestion for young people is to build a strong infrastructure such as Wifi for the elders strong>, and give the elders a large screen, large memory, Font strong>. p>
More importantly, I hope that young people can take some time to teach them how to pay by scanning codes, pay by transferring funds, clearing memory, and registering for medical treatment. Consider the elders for their clumsiness, forgetfulness, a little more understanding and patience, and pull them into the Internet to “surf”. p>
Parents brought us into their world strong>, and now parents also need us to bring them into our world strong>, this connected world < / strong>. p>
p>
In addition to mobile phone manufacturers and Internet products, urban communities, nursing homes, libraries, senior universities, and other institutions strong> have also gradually attached importance to the needs of the elderly to learn to use mobile phones, run training courses, and organize volunteering. Come to the door to help and wait. p>
On the contrary, We who are closest to our elders have not done enough. strong> p>
Although mobile phones have successively introduced affection modes for the elderly, in most cases the phones used by elders are old phones eliminated by children strong>, and these convenient voice assistant functions and family guardianship Function did not play its role. p>
Uncle Li, who is passionate about taking pictures, is now 70 years old. He has been able to shop online and navigate independently through his mobile phone, but his 32G mobile phone, which he has used for three years, has become very stuck. p>
“ You delete so many photos that are useless, but I can’t bear it strong>“, because for them, as the body ages, some places can be seen once and less once . p>
p>
Most people think that “using mobile phones” is justified. Only a small number of young people care about the use of their elders’ mobile phones; very few young people repeatedly teach the elderly to use software functions; because of negative feedback from their children, Most elderly people would rather consult their neighbours than “trouble” their children. p>
Due to the limitation of physiological conditions, the elderly have a lower ability to accept new things. It takes longer to learn and understand a new thing, and the ability to adapt to society and the living environment is weakened. It is also easy to produce inferiority complexes. p>
p>
So, our first suggestion for young people is to build a strong infrastructure such as Wifi for the elders strong>, and give the elders a large screen, large memory, Font strong>. p>
More importantly, I hope that young people can take some time to teach them how to pay by scanning codes, pay by transferring funds, clearing memory, and registering for medical treatment. Consider the elders for their clumsiness, forgetfulness, a little more understanding and patience, and pull them into the Internet to “surf”. p>
Parents brought us into their world strong>, and now parents also need us to bring them into our world strong>, this connected world < / strong>. p>