Who says black is not white?
Author: Pig nine commandments
Production: IT broke the news
On January 12, “Love Apartment 5” was officially launched exclusively on iQiyi. Due to the “plagiarism” storm that has been frequently questioned since 2016, its opening score was 4.5 points, which became the lowest rated season in history. .
Looking at the high score of 4.5 and the countless one-star short reviews that have been rated as popular, many people may smile and feel that “Love Apartment” has finally paid the price for plagiarism.
However, after more than a week’s airing cycle, the word of mouth of “Love Apartment 5” is continuously attacking, and the popularity is even hitting a new high. Most people once thought that “Love Apartment” was not white, Was being washed white slowly.
01 Has “Love Apartment 5” collapsed?
The accusation of plagiarism in “Love Apartment” has become a cliché in the past two or three years, especially since 2016, when the b station was up and running, the stubborn wolf humbly began to dig the “Love Apartment” plagiarism map, “The crusade reached its highest point.
The effect of the crusade is that the movie “Love Apartment” has a word of mouth, the Douban score is 3.1, the lower limit is refreshed, and “Love Apartment 5” is open for review.A new low of five quarters was set at 4.5.
Unfortunately, all this can’t be changed, the fact that “Love Apartment” is slowly being washed out.
The reason why I say “Love Apartment” is being whitewashed is definitely not groundless, but a clear conclusion drawn from the current episode volume and word of mouth.
First of all, although the prestige of Love Apartment 5 is not very good, the playback volume and popularity have exceeded expectations.
After the broadcast on January 12, “Love Apartment 5” soon reached the top of the iQiyi hit list, becoming one of the most popular TV series since iQiyi closed the front desk. A TV series with the highest art popularity value exceeding 8000.
After the 13th episode of the social network detonated on January 19th, its popularity reached a new high, reaching more than 9,500. The support of a large number of fans has become the user base of “Love Apartment”.
Secondly, from the perspective of fans, “Love Apartment 5” not only did not collapse, but it was full of word of mouth.
Douban, as a movie community, gathers a large number of fans of European and American film and television dramas, and has relatively high standards for originality. However, the main audience of the “Love Apartment” series is not actually Douban. Compared with Douban, Iqiyi Platform ratings may be more representative of fan ratings.
From the perspective of iQiyi, “Love Apartment 5” has the highest iQiyi rating among the five books, with a score of 9.1 points, surpassing all previous works, indicating that this drama is actually quite recognized by fans.
On January 19, episode 13 of “Love Apartment 5” was broadcast. Its innovative form of barrage interaction has aroused heated discussions on Weibo and Zhihu. It has successfully made this kind of small-scale attempt in some online dramas. Interactive episodes are a little bit hot again.
It is quite unexpected that “Love Apartment 5”, which had been hacked before, also achieved a reversal of word of mouth. After the episode 13 aired, it reached the top of the hot search list. Many users even I think that the single episode “Love Apartment 5” can score 9 points.
Finally, from the perspective of passers-by, the user reputation of “Love Apartment 5” is also rising.
On January 12, “Love Apartment 5” was officially launched. Douban opened a painting rating of 4.5%, and more than 40% of users scored one star. This rating actually represents the perception of many passersby and beauty fans.
But the playback cycle has only now passed by 1/3. The Douban score of “Love Apartment 5” has risen from 4.5 to 5.2, and the one-star ratio has also dropped from 42% to 32%. more and more.
If nothing unexpected, with the extension of the entire broadcast cycle, it is expected that the Douban score of “Love Apartment 5” will further increase, it is estimated that it can reach at least 6 points or more.
So no matter in terms of popularity or counterattack, “Love Apartment 5” is undoubtedly being accepted by more and more audiences, and the whitening process is seeing results.
So what is the power to make this show whitewashed in the name of plagiarism, and has successfully won the recognition of many audiences, this is the problem we want to explore.
02 Whitewashed Axe in “Love Apartment 5”
“Love Apartment” can be used for whitewashing. Of course, the biggest credit is inseparable from director Wei Zheng. In order to prevent passers-by from following the fans to take off the powder, Wei Zheng used at least three measures to wash the love apartment white. I summarize it as a three-board axe for love apartment whitewashing.
The first axe is a screenwriter.
After the release of “Love Apartment 5”, the first difference that many people find is that Wang Yuan, the screenwriter of the previous four seasons, is no longer on the main creator list, and the main screenwriter of this film has become director Wei Zheng and Zou Jie.
The significance of changing screenwriters, on the one hand, can show the determination of the crew and past plagiarism, and on the other hand, can control the quality of the episodes to prevent new episodes from plunging into plagiarism again.
So we can find that this season’s “Love Apartment” has not only changed its painting style very much, but also incorporated a lot of song and dance elements. It is nicknamed “curry flavor” by fans, and it has not been plagiarized.
The second axe is an apology.
After the release of “Love Apartment 5”, in the eighth episode, the hand-drawn manuscripts held by the characters were exposed to copy the works of the main station tomato of b station up, but unlike the pixel-level plagiarism American drama that year, plagiarism has always “Love Apartment”, who did not admit it, quickly chose to apologize this time.
The “plagiarism” this time in “Love Apartment” has nothing to do with the plot, but the timely apology of the show has a very clear effect on its public opinion.
In the eyes of fans, “Apartment of Love” apologizes for accidentally copying a painting, which is simply the industry’s conscience and industry leader;
In the eyes of passers-by, the “Love Apartment” that had been plagiarized every day can be regarded as an apology, and you can correct your mistakes and be good at it;
Only in the eyes of American TV fans who understand the ins and outs of the plagiarism, this is deliberately avoiding the emphasis and fancy washing.
In fact, similar “apology” techniques have been used in Love Apartment more than once.
At that time, “Love Apartment 3” was exposed by a real contributor, Lai Bao, who copied a lot of his original snippets. Later, the crew quickly apologized. On the one hand, he acknowledged that he had absorbed a large number of online snippets. Standard compensation of 1,000 words / 10,000 yuan.
But no matter then or now, the apology of Love Apartment has always been just a needle.For domestic authors, they are all irrelevant clips. The real large-scale pixel-level plagiarism and imitating the content of American dramas, but the drama party always adheres to the principle of not admitting no apology and no compensation for confusion.
What’s more peculiar is that the apology Weibo of that year has been deleted … I don’t know yet how long this year’s apology letter can stay.
The third axe is self-hacking.
Since the trailer, “Love Apartment 5” has been self-defeating. The audience has been confused about the lead role. The black spots with low movie ratings have been taken out from the black, and in the latest episode 13 In the barrage interaction, the official Dragon Chair certification made several newcomers all black.
Although none of this series of self-hacking has touched the drama’s biggest black spot-plagiarism, it has left a good impression on fans and many passers-by, forming a whitewash effect.
In general, through apologies, self-hacking and changing screenwriters, and relatively original original plots, this season’s “Love Apartment” has indeed been largely whitewashed, but for the black history of large-scale sinic plagiarism that year , “Love Apartment” still chose to blur.
With the word-of-mouth attack on “Love Apartment 5” in the past two days, many fans have begun to cry out for “Love Apartment”, thinking that the crew can correct their mistakes and deserve the forgiveness and tolerance of the public. But is the logic of the facts true?
03 Should the plagiarism be forgiven?
As a 95 after chasing the four seasons of “Love Apartment”, in fact, I can understand the inner thoughts of some fans of “Love Apartment”.
In the hearts of many fans of “Love Apartment”, they know that plagiarism is not right, but as a TV series that carries everyone’s youth for ten years and the content quality is good, most people can hardly deny their youth directly.
Take me as an example, I can really accept the plagiarism of “Love Apartment” and I will not watch “Love Apartment” firmly, after chasing the entire “Friends” and “Big Bang”.
On the netIn the plagiarism map of Shanghai Real Hammer, in fact, these two dramas are not copied the most, but the various bridges that I have known during the play still make me feel very uncomfortable. It is conceivable that For fans of dramas like “History” and “IT Madman”, this feeling must be even stronger.
But many of those who support “Love Apartment” may have never watched an episode of American drama. It is still difficult to convince them to reject “Love Apartment”. After all, those American dramas are just a show name for them. “Love Apartment” is their real youth.
So strictly speaking, I think these fans of “Love Apartment” are also victims to a certain extent, because they have been deceived by the crew in the drums, and they have no idea how serious the plagiarism of “Love Apartment” is. .
But this does not mean that Love Apartment 5 should be forgiven.
On the one hand, “Love Apartment” does not have the right to pray for forgiveness, although the crew of “Love Apartment” has apologized for plagiarism many times, but without exception, it is aimed at domestic plagiarism. For its true large-scale The copyright owner of the plagiarism has never sincerely apologized. How can you forgive me without an apology?
On the other hand, as viewers, we did not forgive the rights of the plagiarized people. Even if “Love Apartment” was pained, it really apologized for the past plagiarism history. Whether to choose forgiveness should depend on the copyright infringed. Party, not audience and fans.
In fact, in the domestic market, there has always been a tradition of defending plagiarism, especially among those who have no level and bottom line. Some high-quality plagiarism content has won the sympathy of many people.
In the eyes of fans, plagiarismers should apologize and pay compensation if they copy badly, but if the copying is blue, the original author should come out and thank the plagiarizers, such as “Love Apartment” and ” Young You.
So recently, I found that many fans of Love Apartment on Weibo said that although Love Apartment was copied, it helped disguise the promotion of American dramas. After localizing the bridges of American dramas, it also became more Convenient for the audience to laugh.
But what I want to tell you is that we ca n’t forcefully rationalize the process just because we enjoy the benefits of one thing. We were able to watch pirated movies and play pirated games on the Internet at that time, and Wei Zhengs were able to copy Chinese dramas directly because of the incomplete copyright system and accountability mechanism.
This is actually like a street without police and law. Stealing can be done without punishment, so everyone is stealing. But can we say that stealing is right?