Reconstruction of Commercial Space Value
It is learned that Recently, the commercial space short-rent platform Neighbourhood Bargained strategic investment from Huina Technology (300609). Founder Bai Erxiang said that this round of financing funds will be mainly used in the physical business scene resource management tool Location PMS and commercial space short-term rental pricing system “prophet system” R & D investment. At the same time, the two parties will carry out in-depth cooperation in passenger flow data analysis and commercial space dataization pricing to promote the dataization and intelligence of offline traffic scenario operation management and use.
Huina Technology is a domestic company a listed company that focuses on offline physical business scene data, using ABI technology (AI + Big Data + IoT) Provide users with data collection services, data management services and data operation services based on offline physical business scenarios.
Zhang Hongjun, chairman of Huiner Technology, said that the value of offline commercial space is irreplaceable online, and short-term rental of commercial space is a smaller and more flexible way of using commercial space to bring consumers For a richer experience. This flexibility will definitely promote the era of refined business space and data pricing. We are optimistic about the informatization, dataization and intelligent process of future commercial space management.
Introduced , Linhui Bar is a short-term rental platform for commercial space. Informatization and dataization of unused commercial space, providing data-based site selection and venue booking services for offline marketing activities such as offline promotion of pop-up stores, laying of pop-up stores and unmanned retail equipment.
Over the past four years, Neighbourhood Bar has managed more than 20,000 venues in more than 50 cities, and the offline traffic network it has built covers more than 100 million people daily, serving more than 6,000 channel and brand companies Involving more than 30 industries, a total of hundreds of thousands of activities were held.
Activity map of the neighborhood meeting
Bai Erba tells that in the next stage, the core work of Linhui Bar is The four years of cross-city, multi-type site management and operation experience are precipitated and provided to the site supplier. Provides site management tools, and provides site selection and pop-up store smart store management tools for the demand side.
On the one hand, the competition between offline physical businesses is intensifying, and the importance of experience and differentiated operation are increasingly emphasized in the competition. Operating pressure is also increasing. In response, Linhuiba developed the asset management tool, Location PMS, to help commercial real estate companies achieve information management of commercial space and improve operational efficiency.
On the other hand, With the formation of the commercial space online leasing market, brands are increasingly dissatisfied with the simple connection of the original platform, and the transaction of commercial space also needs data. Support. Bai Erba thinks that, With the advent of market-based pricing, the need for data-based pricing and intelligent matching will become more prominent. It is reported that the location of the offline scene data location tool of Neighbourhood Bar has recently been opened for internal testing.
Lianhuiba ’s commercial space short-term rental pricing system, “The Prophet System,” will become the core technology bottom layer of the tool value at both ends. In the past four years, Linhuiba has precipitated the first-party performance data of tens of thousands of commercial spaces and hundreds of thousands of uses.In 2019, the platform has become the field of offline commercial space selection of Alibaba Cloud’s LBS big data covering more than one billion people The first partner, and the newly launched Location PMS further connected the commercial space manager and scene data online.
More importantly, on the basis of these three-party data, the venue recommendation system of Neighbourhood Bar forms tens of thousands of recommendations and recommendation feedback for the brand side every month, which promotes a leading market-oriented and data-based business. Construction of a space flow pricing system. According to reports, 95% of orders on the platform are currently recommended by Neighbourhood.
Linhuiba was established in November 2015. Prior to this, the company had received an angel round of 2 million yuan from Angel Bay, a 4.25 million pre-A round of financing from Zijingang Capital. “https://36kr.com/p/5109754″>tens of millions of yuan in Series A financing , the additional number of Zijingang Capital Ten million RMB A + round of financing , and B1 round of financing of tens of millions of yuan.
Gan Zixin, executive director of China Merchants Venture Capital, said that as a venture capital investment exploration in the real estate park sector, China Merchants Venture Capital has participated in two rounds of financing of Neighbourhood Exchange and witnessed the traditional parks, communities, and business circles The creative thinking of the standardized definition of offline traffic nodes, modular packaging, and commercial circulation has gradually moved from hypothesis to reality. Linhuihuiba has reached the dawn of information management, data pricing, and intelligent solutions. In the future, China Merchants Venture Capital will continue to assist Linhuiba to promote the real estate sector industry companies to explore the traditional commercial space scene brought by digitalization. Higher traffic value.