This article from the micro-channel public number: Entertainment Capital (ID: yulezibenlun), Author: Deng Ying Rong Yi Chong
“Who can think of‘ the most brutal competition in history ’as the biggest competitor of the Spring Festival is pneumonia.”
Today, Beijing, Shenzhen and other places have revealed information about the diagnosis of new-type coronavirus-infected pneumonia. For a while, everyone was reposting popular science articles on “how to avoid infection with new-type pneumonia.”
Among them is “avoiding closed, airless public places and crowded places”. Pneumonia has affected cinemas.
Affected by this, the stock market first responded, and most film and television stocks plummeted.
The other message is less well known.
According to the latest news, as many as 471 theaters across the country were unable to show five films “Tang Tan 3”, “Winning”, “Aunt”, “Ginger Tooth” and “Emergency Rescue” three days before the Spring Festival.
The reason is that they were found to have “stolen box office” by the film bureau, that is, their ticket receipts on the third-party ticketing platform did not match the ticket sales data they provided to the special fund office, and even the latter had 10 fewer data than the former. More than 10,000 yuan, not to mention those who have not been online box office ticket sales.
So, All filmmakers cooperated with the Film Bureau to “purify” the industry, and decided to “block” these theaters three days before the Spring Festival, without giving them keys .
It is reported that these theaters can generate 1.9 billion box office throughout the year, and the Spring Festival file is exactly the most important period for these sinking theaters. The industry speculates that they can generate box office income of about 150 million yuan in the first three days of the Spring Festival file. For the film side, this is another loss.
Furthermore, “Aunt”, “Winning the Championship” and “Bear Infested” announced today that they will be upgraded to the thirtieth year, although it looks likeA one-day ticket warehouse was added, but if word of mouth collapses early, the impact on subsequent box office is even more difficult to predict.
From the uncertainty caused by the new pneumonia to the viewing environment, to the uncertainty of the publishers who have raised the files, to the uncertainty of the screening end of the 471 theaters, at present it seems that the entire Spring Festival file has been Uncertainty shrouded.
New pneumonia or the biggest competitor of the Spring Festival
As soon as you wake up, you see news about 136 new cases of pneumonia caused by new coronavirus infection in Wuhan.
Beijing, Guangdong, Zhejiang and other places have also confirmed new cases. The latest notification from the Wuhan Health and Medical Commission stated that it had been changed from “no obvious human-to-human transmission” to “does not rule out the possibility of limited human-to-human transmission.”
This series of official announcements cast a layer of potential panic on what should be a festive and lively Spring Festival. One of the ways to prevent infection is to avoid closed, airless public places and crowded places. The first place to hit is the movie theater.
The Spring Festival stall is also nicknamed the “Spring Festival stall”, which is the annual big ticket warehouse in China. Take the Spring Festival file in 2019 as an example. On the first day of the New Year, more than 30 million viewers walked into the theater. During the whole seven days, 131 million moviegoers, which is one of the largest group activities of the year. If the epidemic situation further expands, the audience’s urge to go out to watch movies will also be greatly weakened to a certain extent. This negative environment is directly reflected in today’s collective diving film and television media stocks.
In addition, the pre-sale time for the Spring Festival this year is the latest in history. It was officially launched one week before the New Year’s Day. No doubt, it has put forward higher requirements for the market response and adjustment of the film and theater. Looking at the sales results, the overall movie viewing atmosphere is not as good as last year.
Since the pre-sale started at 00:00 on the 18th, compared with the pre-sale data of the top three last year, this year can only be described as “one super and many strong”. According to the statistics of the cat-eye movie, the deadline is 20