The title picture comes from: worm creative, this article comes from WeChat public number: Neighborhood (ID: TMT317) , author: o Chapter
Apple released the first quarter of fiscal 2020 (October 1, 2019-December 31, 2019) results, and the data shows that its overall revenue and profit for the first quarter of fiscal 2020 are a record.
Finance report highlights include:
1. Apple’s first quarter net revenue was US $ 91.919 billion, an increase of 9% compared to US $ 84.310 billion in the same period last year, and net profit was US $ 22.236 billion, an increase of 11% compared to US $ 19.965 billion in the same period last year ; Revenue and net profit both set a historical record and exceeded analyst expectations.
2. iPhone is still the backbone of Apple’s financial report. According to data: Apple compared to 10.875 billion US dollars in the same period last year. If the first quarter of the iPhone’s net revenue reached 55.957 billion US dollars, a year-on-year increase of 7.6%, the proportion of revenue returned to 60% of the range reached 60.94%, and this also shows that the adjustment of the pricing strategy of the iPhone 11 series should be a great success First-generation products still occupy absolute dominance in the high-end market.
3. Service revenue and wearable devices are Apple’s new growth engines, especially wearable products represented by the AirPods series are in a period of great explosion. Data show that in the first fiscal quarter, Apple service revenue reached US $ 12.715 billion, an increase of 16.91% year-on-year; net revenue of wearable devices, home products and accessories was US $ 10.10 billion, an increase of nearly 26.7% year-on-year. According to data from related research reports, Apple AirPods firmly dominates the market. For example, a data analysis report from Strategy Analytics shows that in 2019, Apple ’s true wireless headset AirPods sales were close to 60 million. And it took away 71% of the revenue from the true wireless headset market.
4. Mac and iPad revenue pressure is obvious. When the iPhone, services, and wearables showed a momentum of rapid growth in the first quarter, the performance of Macs and iPads in the first quarter was relatively bleak. Financial data showed that Mac revenue was 7.16 billion US dollars, a year-on-year decrease of 3.45%. ; IPad revenue of 5.977 billion US dollars, down more than 11%. The decline in revenue of these two major products is worthy of Apple’s reflection.
What does this data mean?
1. Apple’s theory of decay can end.
Since Steve Jobs took over as Apple’s CEO in 2011, it seems that Apple has become politically correct, and with each subsequent iPhone release, the so-called Apple innovation weakness theory is also uproar. With the rise of some domestic manufacturers in recent years, the trend of declining Apple is predatory on the Internet. But now that nearly ten years have passed, we can find that Apple is still in the top position in terms of company market value, product revenue, profit performance, product line layout, market leadership, etc., and has reached new levels one after another . It seems that the arguments of the declining person are still two. Even iPhone in recent yearsThe sales performance in some markets has been challenged, but from the results, it is not that the competitors are too strong, but that Apple is priced too high. If the product price is adjusted, consumers will still prefer Apple. This year’s iPhone 11 sales in the Chinese market are a good illustration of this.
Of course, this is not to preach that Apple will become a permanent myth. After all, no company can flourish, but to say that at this stage, declining Apple is actually a departure from the basic facts. What Ke said earlier was at an unprecedentedly powerful stage. At this stage, when you look at a bad apple, you must face it often.
2. When new technology cuts in is really a technical task.
Apple hit the face of the vast majority of people with this record-breaking earnings report in the first quarter, especially those who were looking at the performance of the iPhone 11 series. And the core reason why these people look at the decline of the iPhone 11 series market at that time is that the iPhone 11 series does not support the 5G functions that have been smashed by major manufacturers in the domestic market. These people sneered at why Cook explained that the iPhone 11 series did not support 5G at the time, thinking that this was Cook’s justification for his lack of 5G baseband capabilities.
Whether Cook ’s statement is a real consideration or a justification, the iPhone ’s revenue growth rate of 7.6% year-on-year in the quarter still shows that it has not been affected by the so-called 5G loss. remarks “label =” Remarks “> (or minimal impact) , even in the most fierce 5G China market, Apple’s revenue this quarter still increased 3% year-on-year to reach $ 13.578 billion. In contrast, the performance of various domestic 5G product markets is how good they are. Most of them are still holding the pipa half-faced, ashamed of the specific sales of the products. Even leading 5G companies are eager to prove their own 5G mobile phone shipments are not bad.
This kind of contrast shows when new technologies are introduced, and it really needs to consider factors such as time, place, and people. And if it is for the so-called first and starter, regardless of the actual situation of the market, users, infrastructure construction and so on, it may often be early to catch up late.
Of course, when cutting-in to new technologies, the test is the ability of manufacturers to control the needs of users, and to control the pace of the update of their own product functions. Apple, which is able to achieve a smooth and productive update, is obviously one of the few manufacturers with such strong market rhythm control capabilities.
3. What should domestic manufacturers learn from Apple?
Undoubtedly, Apple has been the object of domestic manufacturers to learn to imitate for many years. Even in recent years, there have been many innovations in domestic products, and they are still learning Apple. But obviously Apple is still an object worthy of domestic study at this stage. What should I learn from Apple?
I think the most important thing for domestic companies to learn from Apple is to take every step of their own, play less gimmicks, pay attention to the core concerns of users, and create long-term value for users.
This article comes from WeChat public number: Neighborhood (ID: TMT317) , author: o Chapter