In his 20-year career, Kobe’s record has been numerous: after more than 1,300 games, winning 5 championships, a single game with a maximum of 81 points. According to statistics, Kobe’s player career salary and sponsorship income totaled 680 million US dollars, which is the historical record of professional team athletes’ economic earnings.
Editor’s note: This article comes from WeChat public account “ Node Finance ” (ID: jiedian2018), author Fitz, editor Mori.
Beijing time on January 27, 2020, less than 4 am (local time in Los Angeles on January 26, less than 12 noon), TMZ Sports, ESPN, ABC, CNN and other foreign media reported that local time 1 At about 10 am on June 26, NBA legend Kobe Bryant crashed and caught fire on a leased private helicopter in Calabasas, California. All 9 people on board were killed, including Kobe Bryant, 13 His second daughter, Gianna Maria Onore, flew to Mamba College by helicopter for basketball training.
In his 20-year career, Kobe’s record has been numerous: after more than 1,300 games, winning 5 championships, a single game with a maximum of 81 points. According to statistics, Kobe’s player career salary and sponsorship income totaled 680 million US dollars, which is the historical record of professional team athletes’ economic earnings.
Kobe is also an excellent businessman and investor. On August 23, 2016, Bryant announced the establishment of the venture capital fund “Bryant Stibel” on the New York Stock Exchange (NYSE) in the United States, with a capital of $ 100 million. As of September 2019, Bryant Stibel’s asset management has exceeded $ 2 billion.
In terms of current investment results, 2 of the 15 companies it has invested in have been acquired. In addition, Kobe has invested in two well-known Chinese companies: Alibaba and VIPKID.
At the same time, as the legendary NBA superstar, the value of Kobe ’s advertising endorsement has been fully tapped. Incomplete statistics, Kobe has endorsed more than ten Chinese brands and products.
Legend Mamba, killed in California
The 1996 NBA Draft, Kobe Bryant, a high school student who grew up in Philadelphia, was selected by the Charlotte Hornets in the 13th round of the first round. He was then traded to the Lakers, and his entire NBA career played for Zijin. Legion.
Over the course of his career, Kobe has countless reputations. He has followed the Lakers 5 times to win the NBA championship, 1 time to win the regular season MVP, 2 times to the finals MVP, 4 times to the All-Star Game MVP. In addition, he was selected to the NBA All-Star team 18 times and 15 times.The league’s best lineup (11 first team, 2 second team, 2 third team), 12 times selected the league’s best defensive team (9 first team, 3 second team). The No. 8 and No. 24 jerseys he once wore were retired by the Lakers. From entering the NBA to officially retiring, Bryant Bryant has ranked the Lakers in terms of total points (33643 points), three-point attempts (1827), steals (1944) and appearances (1346 games). First, in addition to his 6,306 assists in career, he ranks second in the history of the Lakers.
But due to the injury of Achilles tendon rupture, he eventually chose to officially retire after the end of the 2015-16 season. After leaving, he also began to get involved in business. He not only published many books personally, but also actively participated in charity. He also won the 90th Academy Award for Best Short Film with the short film “Dear Basketball” in collaboration with animator Glen Keane.
Previously, the Naismith Basketball Hall of Fame announced the list of candidates for 2020. Kobe, Duncan and Garnett are all on the list. Without this accident, Kobe will enter with Duncan and Garnett in September Hall of Fame and Speech …
At the time of the crash of the private helicopter, according to ESPN, Kobe had at least three other people accompanying him. According to emergency personnel, a fire broke out at the scene after the plane landed, but no one showed signs of survival. According to the Los Angeles County Police Department, the incident killed nine people, including his beloved daughter Gianna, and his wife Vanessa was not among them. The specific cause of the crash is currently under investigation.
For many years, Kobe has been used to traveling by private helicopter, and he bought a helicopter model Sikorsky S-76. He usually likes to set off from Newport Beach, California, and take a helicopter to Staples in downtown Los Angeles. Center Arena. Just recently, he also watched several NBA games with his daughter Gianna.
It is worth mentioning that just before the accident, the Lakers star LeBron James just surpassed him to reach the third place in the NBA’s historical scoring list. As of 10:39 pm Saturday, Bryant was still active on social media and congratulated James via Twitter.
After receiving this news, many NBA stars also expressed their regrets.
![Superstar Kobe crashes and dies: Commercial heritage exceeds US $ 2 billion and has invested in Alibaba.]()
Kobe’s former teammate Paul Gasol tweeted: “It’s so desperate … my brother … I can’t believe it ….. “
A former Kobe teammate, O’Neal, who has been in love with Kobe for many years, said: “I can’t express my pain in words …”
Wade said, “Nooooooooooo God please No!”
After hearing the death of Kobe, James cried.
Paul George, who has always regarded Kobe as an idol, is speechless, “Stop playing.”
Kevin Love could n’t believe it after hearing the news, “Do n’t, do n’t, hope this is not true.” Luca Doncic, who was recently selected as the All-Star starter, gave it With the same attitude, “This cannot be true !!!”
Spurs legend Tony Parker, who has played with Kobe many times, said, “I feel heartbroken for these news. You are a true legend and a true friend. May the soul rest, Kobe, for his wife and Children pray. “
In China, the news of the Kobe incident quickly swipes the screen as soon as it is released, and it immediately tops the hot search rankings on Weibo.
The investment empire of business wizards
Unfortunately, Kobe Bryant, who passed away early, has a legacy that extends far beyond the basketball court. He is also an outstanding investor and brand builder. Kobe’s investment projects focus on technology, media, and data, with investment companies with assets of more than $ 2 billion.
In 2013, Kobe founded Kobe Inc.$ 0 million invested in BodyArmor, a sports drink. BodyArmor is a niche brand. After Kobe entered the company for a year, the company’s annual sales rose from $ 3 million to $ 30 million and reached $ 235 million in 2017. In 2018, Coca-Cola acquired several shares of the company, and Kobe, the third shareholder, made more than $ 200 million from Zhongda.
On August 23, 2016, Bryant announced the establishment of the venture capital fund “Bryant Stibel” on the New York Stock Exchange (NYSE) in the United States, with a capital of US $ 100 million and investment in technology, media and data. On the same day, Bryant announced a strategic investment in VIPKID, a Chinese online children’s English education brand. This is also the second innovation company Kobe invested in China after investing in Alibaba in 2014.
From the current investment results, 2 of the 15 companies it invested in were acquired, including Represent, an online apparel sales platform that was acquired in February 2016 for $ 100 million, and SHIFT, a social advertising platform.
In an interview with CNBC last September, Bryant talked about personal investment experience. “You have to find good entrepreneurs. Our key job is to observe others. Of course investment returns are also important, right? But it is also important to build good relationships with investors and find good (investment opportunities); Find opportunities for entrepreneurs, help them grow, and create the conditions that make them successful.
In 2017, Kobe, Nike, and the Los Angeles Boys and Girls Club collaborated to form a youth basketball league called the Mamba League. The Mamba League aims to provide children with basic basketball training while shaping their self-confidence and team spirit. In 2019, the Mamba League expanded its territory from Los Angeles on the west coast to New York on the east coast, landing in Harlem, a district with strong basketball culture.
NBA players such as Anthony Davis, Julius Randall, and Rajon Rondo have chosen Mamba Sports Academy for off-season training.
Extension of Mamba Spirit
In addition to investment, the value of Kobe ’s endorsements has also been fully tapped.
In 1996, Kobe was signed by Adidas just after his debut (contract value is about 48 million US dollars), but after 6 years of cooperation, the Kobe series basketball shoes only produced two generations, and the slow sales were serious.
![Superstar Kobe crashes and dies: Commercial heritage exceeds US $ 2 billion and has invested in Alibaba.]()
Nintendo in 1998The company launched a game called “Kobe at the NBA courtside”, and within a few weeks the game disc sales exceeded one million. In the second season of his career, Bryant became the youngest athlete in history to have his own name game.
In 2003, Bryant switched from Adidas camp to Nike, and signed a lifelong sports equipment endorsement contract with him. “Black Mamba” simplified Viper Facebook logo began to appear on Nike sneakers. Related sports products have been rushed by basketball fans.
In 2009, Kobe cooperated with Swiss high-end watch manufacturer “Nubeo” to launch a series of limited-time watches named “BlackMamba” and personally acted as spokesperson.
In December 2010, Kobe signed a two-year contract with Turkish Airlines, becoming the latter’s global brand ambassador. And from this came a series of classic ads.
In 2011, Kobe signed a contract with Mercedes-Benz to become a smart brand ambassador for China.
In 2013, the Swiss watch brand HUBLOT Hublot announced that Kobe became the newest brand ambassador for Hublot.
In 2013, Lenovo announced that NBA star Kobe Bryant became the spokesperson for Lenovo’s smartphone.
In August 2015, Kobe announced that he was the spokesperson for “NBA Heroes” in mobile games.
In 2016, Apple announced before its launch that it had invited NBA Lakers star Kobe Bryant and actor Michael B. Jordan to appear in the company’s latest ad.
Unfortunately, Kobe Bryant, who passed away early, has a legacy that extends far beyond the basketball court. He is also an outstanding investor and brand builder. Kobe’s investment projects focus on technology, media, and data, with investment companies with assets of more than $ 2 billion.
In 2013, Kobe founded Kobe Inc.$ 0 million invested in BodyArmor, a sports drink. BodyArmor is a niche brand. After Kobe entered the company for a year, the company’s annual sales rose from $ 3 million to $ 30 million and reached $ 235 million in 2017. In 2018, Coca-Cola acquired several shares of the company, and Kobe, the third shareholder, made more than $ 200 million from Zhongda.
On August 23, 2016, Bryant announced the establishment of the venture capital fund “Bryant Stibel” on the New York Stock Exchange (NYSE) in the United States, with a capital of US $ 100 million and investment in technology, media and data. On the same day, Bryant announced a strategic investment in VIPKID, a Chinese online children’s English education brand. This is also the second innovation company Kobe invested in China after investing in Alibaba in 2014.
From the current investment results, 2 of the 15 companies it invested in were acquired, including Represent, an online apparel sales platform that was acquired in February 2016 for $ 100 million, and SHIFT, a social advertising platform.
In an interview with CNBC last September, Bryant talked about personal investment experience. “You have to find good entrepreneurs. Our key job is to observe others. Of course investment returns are also important, right? But it is also important to build good relationships with investors and find good (investment opportunities); Find opportunities for entrepreneurs, help them grow, and create the conditions that make them successful.
In 2017, Kobe, Nike, and the Los Angeles Boys and Girls Club collaborated to form a youth basketball league called the Mamba League. The Mamba League aims to provide children with basic basketball training while shaping their self-confidence and team spirit. In 2019, the Mamba League expanded its territory from Los Angeles on the west coast to New York on the east coast, landing in Harlem, a district with strong basketball culture.
NBA players such as Anthony Davis, Julius Randall, and Rajon Rondo have chosen Mamba Sports Academy for off-season training.
Extension of Mamba Spirit
In addition to investment, the value of Kobe ’s endorsements has also been fully tapped.
In 1996, Kobe was signed by Adidas just after his debut (contract value is about 48 million US dollars), but after 6 years of cooperation, the Kobe series basketball shoes only produced two generations, and the slow sales were serious.
![Superstar Kobe crashes and dies: Commercial heritage exceeds US $ 2 billion and has invested in Alibaba.]()
Nintendo in 1998The company launched a game called “Kobe at the NBA courtside”, and within a few weeks the game disc sales exceeded one million. In the second season of his career, Bryant became the youngest athlete in history to have his own name game.
In 2003, Bryant switched from Adidas camp to Nike, and signed a lifelong sports equipment endorsement contract with him. “Black Mamba” simplified Viper Facebook logo began to appear on Nike sneakers. Related sports products have been rushed by basketball fans.
In 2009, Kobe cooperated with Swiss high-end watch manufacturer “Nubeo” to launch a series of limited-time watches named “BlackMamba” and personally acted as spokesperson.
In December 2010, Kobe signed a two-year contract with Turkish Airlines, becoming the latter’s global brand ambassador. And from this came a series of classic ads.
In 2011, Kobe signed a contract with Mercedes-Benz to become a smart brand ambassador for China.
In 2013, the Swiss watch brand HUBLOT Hublot announced that Kobe became the newest brand ambassador for Hublot.
In 2013, Lenovo announced that NBA star Kobe Bryant became the spokesperson for Lenovo’s smartphone.
In August 2015, Kobe announced that he was the spokesperson for “NBA Heroes” in mobile games.
In 2016, Apple announced before its launch that it had invited NBA Lakers star Kobe Bryant and actor Michael B. Jordan to appear in the company’s latest ad.
