This division of labor is a sign of industry maturity and upgrading.
A few days ago, the education brand Happy Learning Education Technology Group released the double division brand “Happy Magic Lion”.
Happy Learning was established in 2005 and is headquartered in Xiamen. It currently has more than 100 campuses in Xiamen, Fuzhou, Hefei, Beijing, Suzhou and other places, with nearly 2,000 staff members, and has multiple educational brands.
The dual teacher mode is undoubtedly the most popular theme in education in the past two years. In this track that has a market value of 100 billion US dollars, both the new and old two big brothers, and the unicorns such as ape tutoring, VIPKID, job help, and head are fighting for the top spot. The battle for online schools, which began in 2017, has yet to show any signs of abating.
During the pure online education war, the dual division mode began its own counterattack. Happy Magic Lion, which has been polished for three years, is transformed from the crazy teacher of Happy Learning’s O2O brand. At present, it has completed the teaching and research of compulsory subjects in primary school and cooperated with 100 public schools and institutions.
Happy Magic Lion Class
The operating model of schools and institutions has been going on for decades, and it is not easy to change the way they operate. Therefore, at the school’s entry point, Happy Magic Lion cuts through the mathematical subjects with knowledge structured and K12 stage training needs. It does training for students in the experimental class and compares it with other experimental classes that do not have dual teacher classes. Use “Peiyou” to spread the teaching effect to the maximum. According to the founder Zhang Hao, these 100 cooperative schools have already run through, and the starting point of the run is “the renewal rate exceeds the passing line”.
For institutional partners, Happy Magic Lion is more inclined to export the brand of teaching and research teachers and cooperate with new institutions instead of transforming the stock market. The reason is that there are many determinants of parents’ choice of educational institutions for students: geographical location, environment, teaching teachers, assistant teachers, etc. Because the old institutions have taken shape, there are many restrictions on the communication of environment, teaching and research, and assistant teachers. It is difficult to upgrade the whole set, and all the variables of the new institution are better controlled, so the new store is a more inclined choice for Happy Magic Lion.
In addition, compared to the common clicker in the dual teacher mode, Happy Magic Lion’s classroom uses customized PAD interactive answers. The master teacher controls the interface. It will be lit when interaction is needed to prevent students from playing. game. Zhang Hao believes that PAD’s future interactive scenes will be richer than clickers, which can achieve interactions that clickers cannot achieve, and will be more extensible.
Because the dual teacher is a teaching mode of cooperation among the three parties. In order to ensure the smooth operation of the entire system, Happy Magic Lion divides teaching and research into nine steps: 1) preparing lessons; 2) grinding lessons; 3) recording lessons. The master teacher (the master teacher only recruits 985) makes a complete pre-recording of the course and submits it to the teaching and research platform; 4) Course inspection. After the course leader has submitted the course, the course leader will review the course, if it fails, return it for re-recording; 5) Pass the course. Two days before the official start, the head teacher will lead the national auxiliary teachers related to this course to conduct the course to ensure the effective cooperation of the real teacher and auxiliary teachers; 6) Teaching. The head teacher gives live lectures in the studio, the assistant teacher assists the teaching in the classroom, and the teaching and research staff watch the lessons online; 7) feedback. After the class, the master teacher and the teaching and researching staff provided feedback on the teacher’s curriculum on the effectiveness of the classroom teaching, and the master teacher gave feedback to the teaching and researching staff on the curriculum design. Throughout the course, a person is responsible for the classroom performance of the assistant teacher and conducts online supervision; 8) Reflection, the teacher writes reflection on teaching. 9) Iteration. The entire closed-loop nine-step process involves the core roles of teaching and researching staff, master teachers, and assistant teachers, plus related technologies, products, and educational affairs. There are dozens of people in a class.
Happy magic lion enters public school
In Zhang Hao’s view, dual teachers are essentially a professional division of labor: 1) the division of teaching and counseling. The lead teacher is responsible for teaching, and the tutor is responsible for answering questions before, during, and after class. The former requires expressive power, while the latter requires patience and affinity. 2) The division of product spirit and business sense of smell, R & D, products, teaching and research, and lecturer iterations in the back end, not limited to geographical location. . After undergoing face-to-face education, recording, live broadcasting in education, and now the more mature dual teacher model, this division of labor is a sign of industry maturity and upgrading.
thisIn addition, Zhang Hao believes that double division is a difficult but not congested road, which is determined by its funding threshold and cognitive threshold. From a financial point of view, the dual teacher mode is a natural central kitchen model, large-scale curriculum development, technical research and development, and high-quality teacher reserves, which means that it is a very money-burning model. Happy Magic Lion began exploring the dual teacher mode in 2016. So far, more than 300 million have been invested, and the funding threshold has blocked many institutions.
The higher threshold than funding is the cognitive threshold. The cognitive threshold represented by the time barrier is the most powerful moat in the K12 industry. Juvar Herali in “A Brief History of Mankind” has a formula, cognition = experience × sensitivity. Sufficient industry experience and sufficient industry sensitivity will have sufficient knowledge of the K12 industry. This probably explains why for many years, many Internet giants have entered the education industry to start a business without success.