In addition to the impact of Kobe’s death and the general trend of the media environment, various facts have proved that Grammy is also self-reliant.
Editor’s note: This article is from WeChat public account “ New Music Industry Watch ” (ID : Takoff), author Chen Xianjiang.
“Is Grammy still trustworthy?”
On January 25, 2020, two days before the official opening of the 62nd Grammy Awards, a New York Times commentary article on the 2020 Grammy Awards was given such a title, This grand musical celebration cast a shadow.
At the same time, the media announced that Taylor Swift (Taylor Swift), who might have attended Grammy and performed on stage, would not attend. Earlier, photos released by the live Grammy award-winning CBS television show that they have reserved seats for Taylor Swift.
Image published by CBS.
As the two-time Grammy album winner of the year, Taylor Swift is absent from the Grammy Awards for the fourth consecutive year since 2017. Not only that, Adele, Lady Gaga, Rihanna, Katy Perry and other first-line female artists have all missed this year’s Grammy Awards.
This seems to confirm the doubts of the New York Times that Grammy is no longer trusted.
The New York Times article mentions that compared to the American Music Awards based on fan voting and the Billboard based on sales, the quality of the “elite” Grammy is It has been most recognized by the industry and music fans, and has earned a high professional reputation, thus becoming the most authoritative music award.
However, when the media asked, “Is Grammy still trustworthy?” Such a question is enough to show that Grammy’s reputation established over the past 60 years is collapsing-“Trust” existTherefore, questioning is meaningful, and collapse is the starting point.
Why is Grammy no longer trustworthy? What’s wrong with Grammy? This starts with a “Gong Dou” drama.
01 Hundred Days Reform
“For the new Grammy boss Deborah Dugan, change is mostly good: ‘Everything is trying.'”
January 15, 2020, the United States” The Los Angeles Times published a long report on Deborah Dugan, then chairman of The Recording Academy, the organizer of the Grammy Awards. In the report, Deborah Dugan is confident in Grammy’s reform. At this point, Deborah Dugan officially became the chairman and CEO of the American Recording Society for a total of 138 days . ^
In the history of the American music industry, Deborah Dugan is not so prominent. The former Wall Street lawyer and EMI executive was probably the most prestigious title of the U.S. Grammy before he was the U2 lead singer. CEO of an anti-AIDS charity co-founded by Bono.
But Deborah Dugan’s appointment has aroused the attention of the American music industry: firstly, she is the first female chairman in the history of the Recording Society After 17 years under the chairmanship of former chairman Neil Portnow, what remains is a seemingly hopeless “ message “.
On the eve of the 2019 Grammy Awards, the award-winning American female singer Ariana Grande publicly accused a Grammy Award of a senior artist liaison officer Two sides and three swords strong> and refused to attend the awards ceremony, the invited performance guest New Zealand female singer Lorde also declined the invitation on the grounds of Grammy discrimination against women , “Rap
January 15, 2020, the United States” The Los Angeles Times published a long report on Deborah Dugan, then chairman of The Recording Academy, the organizer of the Grammy Awards. In the report, Deborah Dugan is confident in Grammy’s reform. At this point, Deborah Dugan officially became the chairman and CEO of the American Recording Society for a total of 138 days . ^