Grab vegetables online, offline stable, an atypical Chinese New Year of “grocery shopping”.
Editor’s note: This article is from WeChat public account “ E-commerce Online” (ID: dianshangmj) , author Yang Niwa.
This special Chinese New Year, residents who have been separated from their homes have shifted their focus from masks to grabbing vegetables.
The traditional vegetable market has become a place everyone can’t avoid, and online shopping has become a breakthrough. Whether it’s Hema Xiansheng, Dingdong shopping, Suning’s vegetable market, or daily excellent freshness, they are struggling to arrange the Spring Festival supply.
Even restaurants that cannot be opened have joined the army of selling vegetables. Beijing’s well-known high-end restaurant chain brand “Huajiayiyuan” has stated that it will support the epidemic and sell vegetables.
“Set the alarm clock every day, get up at midnight to grab food.” Chen Jie, who lives in Beijing, introduced “e-commerce online”. Daily Fresh will release one or two green leafy vegetables from time to time in the early morning. If you don’t check out, you will be short.
In fact, due to the tight supply chain and insufficient capacity, online grocery shopping platforms are also unable to rejoice in the face of the surge in orders.
But offline is another story. The vegetable market is still full of various vegetables, and the community supermarkets are running smoothly. Hema told E-commerce Online that at present, except for the Chengdu and Shanghai regional stores, the vegetables in other offline stores have begun to have surplus and the supply is completely sufficient.