There is no “boundary” on the headline, and the fast hand is no longer “Buddha”
“_blank”> “Box Lunch Finance” (ID: daxiongfan) by Guo Xiaokang.
The spread of new coronaviruses has completely changed the Spring Festival. The major Internet companies are preparing for the Spring Festival in advance and are preparing to fight a victory this holiday, but the spread of the epidemic disrupts the whole battle. Users and potential users have been forced to live at home, people’s mobile phone use time has greatly increased, and the battle between short video platforms has naturally shifted the battlefield.
Quickly won the huge traffic pool of the Spring Festival Gala early and shouted the slogan of 1 billion cash red envelopes. As the fastest enemy of the fast hand, ByteDance announced that it bought the copyright of the Spring Festival movie “Aunt Mom ” for 630 million yuan. All its video platforms play for free, becoming the first person to eat crabs. , Also earned enough eyeballs.
You have your Zhang Liangji, I have my staircase.
Today’s headline CEO Zhu Wenjia once said that the boundary of today’s headline is “one horizontal and one vertical”, which can be described as a killer. It’s not just this Spring Festival, the battle between Quick Hand and Headline has never stopped, this is an infinite war.
Quick attack, headline attack
63.9 billion is the answer sheet handed over by the Spring Festival Gala this year. The number of Baidu APP interactions last year was 20.8 billion. The growth of Internet traffic peaked. Although affected by the epidemic, the Spring Festival Gala can always exert its magical power.
In 2015, Tencent spent only 53 million yuan and won the exclusive right to cooperate with the Spring Festival Gala. The 500 million WeChat cash red envelopes came out with a “shake”. As a result of this war, WeChat completed what Alipay did in 8 years in just 2 days-binding 200 million personal bank cards.
Tencent relies on the speed of the Spring Festival Gala, and Ali is not far behind. In 2018, it was Taobao that won the Spring Festival Gala cooperation, including subtitle prompts on the screen, plot hints, Taobao logo exposure, hosting live broadcast, multi-screen interaction, etc. Taobao penetrated into every detail of the Spring Festival Gala. Not only that, Taobao also prepared 600 million prizes. After this campaign, Taobao DAU rose by 80 million.
Baidu in 2019 has also embarked on the path of the two major Internet giants. Baidu, which won the right to cooperate in the Spring Festival Gala in 2019, let its Baidu apps, such as good-looking videos, small videos for all people, and Baidu Post Bar, participate in red envelope activities. This item alone cost 900 million yuan. The cost of Baidu’s all-day activities surpassed the total of the individual companies of all Internet companies since 2016, and the results gainedYes: The number of Baidu APP interactions reached 20.8 billion times, and the peak of Baidu DAU exceeded 300 million.
As the number one player of the Spring Festival Gala this year, he quickly took over the magic stick of BAT.
Quick Spring Festival Gala interaction is very ingenious. One is to continue the advantages of user interaction between live broadcasts, brush gifts and blessings; The second is the regular launch of five rounds of red envelopes. Continue to maintain the heat in the party for more than 4 hours; The third is to encourage sharing with friends to win more red envelopes, which is a typical method to achieve newness through social fission, simple and crude and effective.
The New Year’s Eve quickly announced the results of the Spring Festival Gala: the total number of global audiences participating in the red envelope interaction reached 63.9 billion, and the number of red envelope sharing outside the station reached 590 million. On the New Year’s Day, he rushed to the top of the AppStore free list.
If you look at Kuaishou alone, this battle is a victory. Especially in special times, when users can only stay at home to play mobile phones and watch TV, Kuaishou’s 1 billion cash red envelope is not lost.
In 2015, Tencent relied on the Spring Festival Gala for a raid, so now the Internet company’s bundling of the Spring Festival Gala is considered a frontal battlefield. It has won the exclusive cooperation right, throwing money hard and fast, and continued the game quickly.
During the Spring Festival, Saqin La became a regular operation of Internet companies, but in this year’s marketing war, video has become the most important carrier, and interaction has become the most mainstream gameplay.
Although the exclusive cooperation right for the Spring Festival Gala was not obtained, after the New Year’s Eve, the Spring Festival film was collectively withdrawn due to the epidemic, Douyin, Watermelon Video, Today ’s Headline and Happy Premiere premiere jointly announced the New Year film “Aunt” will be premiered online on the headline platform on New Year’s Day. As soon as the news came out, Byte Beat became the first person to eat crabs, no matter how the outside world commented.
Some people say that this is the beginning of headline products towards long video. Some people say that this will subvert the cinema industry, but in my opinion, This is more like the headline system to win the Spring Festival Gala. Books, even if they did not win the Spring Festival Gala, headline products can still play flowers.
Byte Beat beats “Aunt” It will neither subvert the cinema or consider the era of streaming media. It is only in the very period of the epidemic that almost all Chinese New Year movies were withdrawn. Under the circumstances, I did not get the cooperation right for the Spring Festival Gala, and spent 630 million in a sneak attack.It’s just that the target of the sneak attack is fast.
Buy “Aunt Mom” This business behavior is difficult to have a second time. The byte beating is to pull new, brand, and traffic. It is very strategic in a very period of time. After all, asking people across the country to watch movies for free offends too many stakeholders.
Although the headlines have not announced the broadcast data of “Aunt Mom” on various platforms, within 24 hours of the movie’s broadcast, the vibrato platform’s popularity has always maintained above 10 million, like this It reached 4.724 million and comments 129,000. The watermelon video also had 115,000 comments.
Unexpectedly, the drainage effect of Aunt Mom is obvious. From the App Store rankings, a variety of headlines are among the top ten free apps. Watermelon Video is the fastest player and tops the list. Even Huanxi’s premiere came in 12th place.
Fast 1 billion cash red envelopes hit the Spring Festival Gala, harvesting 63.9 billion interactions, and once in the beginning of the year, it once topped the AppStore free list. The headline department bought 630 million “Aunt Mom” . No matter the quality of the film, the popularity and traffic are there. Watermelon Video even surpassed the fast player and reached the top of the App Store.
Whether it is a fast attack by the front hand or a side attack by the headlines, there are no losers, but as the epidemic spreads, the battlefield of video wars has changed.
Quick hands ran all the way, with headlines all around
The sudden outbreak of the new coronavirus affects everyone’s heart. It also disrupts the original Chinese New Year market communication plan of many Internet companies, but the battle is never ending.
Since the outbreak of the epidemic, Quick Hands has launched the “Pneumonia Prevention and Control” channel urgently from January 22 to deliver accurate information of the epidemic to hundreds of millions of users in a timely manner. And selected hundreds of media in the hands of the epidemic video released, and at the same time popularize the knowledge of epidemic prevention, “mask protection” magic expression is also on the scene.
On January 23, Kuaishou Technology decided to donate RMB 100 million to the Wuhan Municipal Government, and also donated 50,000 N95 masks to Wuhan through the Hubei Red Cross Foundation.
In addition to donating money and supplies, quickly use this Spring Festival Gala to make a fuss. In the Spring Festival Gala live broadcast room, the charity of “Wuhan Come” appeared, and the gift wasWuhan custom-made exclusive public welfare gift, all the proceeds from this gift will be donated to Wuhan Charity Federation.
After the Spring Festival Gala, the New Year’s Day, the fast red cash withdrawal function is turned on. In order to respond to the epidemic situation, The Quick Hand Red Packet Cash Out page has a donation function. Users can choose not to receive the red envelope and donate it to Wuhan. Quick Hand will also give 10% of the matching donation amount. Wuhan fights the epidemic.
At the same time, in the severe epidemic situation, visiting relatives and friends has become a luxury. Quickly launched functions such as “cloud reunion”, family live broadcast, and screen interaction, which has become a special New Year’s greeting for many people.
Not only that, on the evening of January 27th, the live video answering activity “Quick Hand Champion” operated by the short video platform was launched. “Special session, focusing on disseminating protection knowledge to users and transmitting authoritative information.
Data show that the number of participants participating in the live broadcast reached 9.287 million. In the end, 238,000 “top picks” successfully passed the barriers and shared 2 million bonuses.
If the fast hand responds quickly to the spread of the epidemic, it will maximize the interactive methods that the fast hand can accommodate, whether it is donating money or goods or interaction, like running on a road. That headline system is a comprehensive enveloping strategy. You can play with me, and I have more contacts than you.
The first is to donate money and supplies. On January 25, Byte Beat announced in its official WeChat announcement that Byte Beat decided to donate 200 million yuan to the China Red Cross Foundation to set up a pneumonia epidemic against new coronavirus infection Humanitarian assistance special fund for prevention and control of medical personnel. All medical personnel involved in the prevention and treatment of new pneumonia in the frontline will receive 100,000 yuan if they are unfortunately infected. If they have other great contributions or contributions, they will receive up to 1 million yuan.
In addition to donating money and supplies, Toutiao Department has given full play to the role of the APP factory and tailored its functions and strategies to serve the epidemic according to the different characteristics of its different products.
Today ’s headline launches the “Anti-pneumonia” channel, which provides epidemic maps, authoritative interpretations, patient care, and prevention and response. Douyin is available on the “Anti-pneumonia” feature page, search for keywords such as “pneumonia” or open the “Same City” page. Available, covering real-time epidemic situation, CCTV news and other media live broadcasts, scientific popularization epidemic prevention knowledge, etc. Watermelon Video Launches “Wuhan Come” ChannelIt includes short videos of epidemic diaries, authoritative releases, and scientific epidemic prevention.
Like the fast hand, the watermelon video “Number One Hero” launched a special session of epidemic prevention and control knowledge. Through question and answer, learn knowledge, scientific prevention, and fight “epidemic” together.
Not only that, the headline tracing collects and organizes the information of the urgent passenger released across the country, and relies on the geographic pop-up technology to push the relevant information to the passenger’s city, thereby helping to find passengers sharing the transportation with the diagnosed patients. Search today for “pneumonia passengers” on the headlines.
In response to extended holidays and delayed openings, etc., On January 27, ByteDance’s office suite, Flying Book, announced that it will help enterprises, social organizations and individuals to maintain normal operations in the fight against the epidemic. 2020 From January 28th to May 1st, remote office and video conference services will be provided to all users for free.
From February 10th, Wuhan students can use the exclusive area in the K12 online education product Qingbei Online School, Today ’s Headline, Douyin, and Watermelon videos to watch free of charge selected by the Wuhan Academy of Sciences for excellent subject teachers. Online courses. Primary and secondary schools in Hubei can also access the online classroom service system provided by Qingbei Online School for free, and provide collective online teaching for students of this school.
Whether it ’s a fast-track raid or a full-scale siege of headlines, there is no loser in this battle, because they really did a good job for this disaster. This may be the “Internet company” Technology for Good. ”
Become a fast-moving student, make headlines halfway
This is not the first battle between Quick Hand and Toutiao, but it is the most direct firefight.
In June 2019, Su Hua founder Su Hua released an internal letter stating that Kuai Shou will change the organization, optimize the structure, and iterate the product, and clearly put forward the first goal of the battle: 300 million DAU before the Spring Festival of 2020. The plan of sprinting 300 million DAU is called “K3” internally, and the series of layouts are organized around the target. Among them, the cooperation with the Spring Festival Gala is a key part of it.
Everyone feels Su Hua’s killing intentions, and Zhang Yiming is no exception.The purpose of the Spring Festival Gala of the Year of the Mouse is to achieve a user-level breakthrough.
In fact, Kuaishou was established earlier than today’s headlines. In March 2011, Kuaishou was born. It was originally an imaging tool and was upgraded to a short video platform in 2013. In the early short video wars, the fast hand was invincible.
The fast hand that deeply cultivated the sinking market defeated the first wave of opponents’ second shot (launched in 2013) , Meipai (launched in 2014) , and Weishi (Online in 2013) and other short video 1.0 players, faced with siege, quickly broke through and became the short video head player.
At that time, today ’s headline was developing rapidly. Zhang Yiming was looking for possibilities outside of content distribution. In September 2016, today ’s headline officially announced the entry of short video distribution. In the same year, the Douyin and volcano small videos hatched inside the headline went live .
In 2017, Today ’s Douyin, Volcano Video and Watermelon Video all enjoyed a good growth. In November, Toutiao also purchased the North American short video community Musical.ly for $ 1 billion. At that time, Quick Hands also participated in Musical.ly’s bid, but when the negotiations were extremely anxious, the headline increased, and finally Musical.ly got 1 billion US dollars in real gold and silver. So far, a short video matrix has been formed for a multi-party audience at home and abroad.
During the Chinese New Year in 2018, the latest daily activities of Quick Hands have reached 120 million, while the daily activities of Douyin, Volcano Video and Watermelon Video are 62 million, 53 million and 40 million, respectively. Although the fast hand advantage was still obvious at the time, the rise of headline products should not be underestimated.
Everyone knows the back story. On January 6, Douyin released the 2019 Douyin Data Report . The latest transcript revealed: As of January 2020 On the 5th, the number of daily active users of Douyin has exceeded 400 million. For the fast hand who just grabbed the Spring Festival Evening Heights, this number makes it feel more stressed. Fasthand founder Su Hua proposed that the “small target” before the Spring Festival is 300 million daily.
I have to say that the vibrato at this time has perfectly surpassed the fast hand in user data. The headline products of the halfway monk have surpassed the fast hand of the science class in a short time, which makes Su Hua intolerable. The fast hand that was once evaluated as “Buddha” by investors is no longer calm. Su Hua began to release the internal letter in June 2019, quickly bid farewell to the era of rashness, and declare headlines.
Quickly lay out vertical content such as secondary elements, sports, etc., and launch an extremely fast version to penetrate the more sinking market, and finalize an exclusive cooperation with CCTV Spring Festival Gala. The purpose of the fast hand is very clear. To beat the peak of the traffic dividend,It is necessary to continue to acquire customers, whether it is to develop vertical content to attract long-tail users, or to launch the fast hand speed edition to tap incremental users, the fast hand must constantly activate the traffic pool.
The action of Quick Hand from the second half of 2019 has stimulated the headlines. In July 2019, Quick Hands launched the “Photosynthesis Plan”, announcing that it would take 10 billion yuan in traffic, support 100,000 content creators, add 3,000 million fans, and cover 20+ vertical categories .
The intention of Kuaishou is obvious. It is to expand the supply of high-quality content and expand the scale of users in first- and second-tier cities. However, the number of high-quality creators is limited. The number of head creators is even more scarce. Photosynthesis is more like a battle for quality creators in the headlines.
This made the headline department feel in crisis. Douyin held the first Douyin Creators Conference in August 2019, and also launched the Dou growth plan. It will support creators who have not previously entered Douyin across the entire network and compete with fast players. Quality creator resources.
The core competitiveness of the short video platform is high-quality content. Only with high-quality creator resources can there be a continuous stream of high-quality content, which will also become a constant battlefield between fast runners and headlines.
Conclusion
The battlefield in the field of short video is cruel and full of variables. Not only the fast players and headlines, but also giants such as Tencent and Baidu will not give up this track easily. On this battlefield, there are conventional methods to win the Spring Festival Gala cooperation right, but also Billions of cash and red envelopes are thrown away, and even more surprisingly tricks from the cinema films.
The headlines without “border” and the fast hands that are no longer “Buddha” are head-to-head in this Spring Festival. Although the epidemic has made everyone forget about the struggle between platforms, the epidemic will eventually dissipate. War will eventually surface.
Quick hands are working for DAU and commercialization, and the headline department is also expanding its boundaries. This war has no time limit in the foreseeable time.
The sudden outbreak of the new coronavirus affects everyone’s heart. It also disrupts the original Chinese New Year market communication plan of many Internet companies, but the battle is never ending.
Since the outbreak of the epidemic, Quick Hands has launched the “Pneumonia Prevention and Control” channel urgently from January 22 to deliver accurate information of the epidemic to hundreds of millions of users in a timely manner. And selected hundreds of media in the hands of the epidemic video released, and at the same time popularize the knowledge of epidemic prevention, “mask protection” magic expression is also on the scene.
On January 23, Kuaishou Technology decided to donate RMB 100 million to the Wuhan Municipal Government, and also donated 50,000 N95 masks to Wuhan through the Hubei Red Cross Foundation.
In addition to donating money and supplies, quickly use this Spring Festival Gala to make a fuss. In the Spring Festival Gala live broadcast room, the charity of “Wuhan Come” appeared, and the gift wasWuhan custom-made exclusive public welfare gift, all the proceeds from this gift will be donated to Wuhan Charity Federation.
After the Spring Festival Gala, the New Year’s Day, the fast red cash withdrawal function is turned on. In order to respond to the epidemic situation, The Quick Hand Red Packet Cash Out page has a donation function. Users can choose not to receive the red envelope and donate it to Wuhan. Quick Hand will also give 10% of the matching donation amount. Wuhan fights the epidemic.
At the same time, in the severe epidemic situation, visiting relatives and friends has become a luxury. Quickly launched functions such as “cloud reunion”, family live broadcast, and screen interaction, which has become a special New Year’s greeting for many people.
Not only that, on the evening of January 27th, the live video answering activity “Quick Hand Champion” operated by the short video platform was launched. “Special session, focusing on disseminating protection knowledge to users and transmitting authoritative information.
Data show that the number of participants participating in the live broadcast reached 9.287 million. In the end, 238,000 “top picks” successfully passed the barriers and shared 2 million bonuses.
If the fast hand responds quickly to the spread of the epidemic, it will maximize the interactive methods that the fast hand can accommodate, whether it is donating money or goods or interaction, like running on a road. That headline system is a comprehensive enveloping strategy. You can play with me, and I have more contacts than you.
The first is to donate money and supplies. On January 25, Byte Beat announced in its official WeChat announcement that Byte Beat decided to donate 200 million yuan to the China Red Cross Foundation to set up a pneumonia epidemic against new coronavirus infection Humanitarian assistance special fund for prevention and control of medical personnel. All medical personnel involved in the prevention and treatment of new pneumonia in the frontline will receive 100,000 yuan if they are unfortunately infected. If they have other great contributions or contributions, they will receive up to 1 million yuan.
In addition to donating money and supplies, Toutiao Department has given full play to the role of the APP factory and tailored its functions and strategies to serve the epidemic according to the different characteristics of its different products.
Today ’s headline launches the “Anti-pneumonia” channel, which provides epidemic maps, authoritative interpretations, patient care, and prevention and response. Douyin is available on the “Anti-pneumonia” feature page, search for keywords such as “pneumonia” or open the “Same City” page. Available, covering real-time epidemic situation, CCTV news and other media live broadcasts, scientific popularization epidemic prevention knowledge, etc. Watermelon Video Launches “Wuhan Come” ChannelIt includes short videos of epidemic diaries, authoritative releases, and scientific epidemic prevention.
Like the fast hand, the watermelon video “Number One Hero” launched a special session of epidemic prevention and control knowledge. Through question and answer, learn knowledge, scientific prevention, and fight “epidemic” together.
Not only that, the headline tracing collects and organizes the information of the urgent passenger released across the country, and relies on the geographic pop-up technology to push the relevant information to the passenger’s city, thereby helping to find passengers sharing the transportation with the diagnosed patients. Search today for “pneumonia passengers” on the headlines.
In response to extended holidays and delayed openings, etc., On January 27, ByteDance’s office suite, Flying Book, announced that it will help enterprises, social organizations and individuals to maintain normal operations in the fight against the epidemic. 2020 From January 28th to May 1st, remote office and video conference services will be provided to all users for free.
From February 10th, Wuhan students can use the exclusive area in the K12 online education product Qingbei Online School, Today ’s Headline, Douyin, and Watermelon videos to watch free of charge selected by the Wuhan Academy of Sciences for excellent subject teachers. Online courses. Primary and secondary schools in Hubei can also access the online classroom service system provided by Qingbei Online School for free, and provide collective online teaching for students of this school.
Whether it ’s a fast-track raid or a full-scale siege of headlines, there is no loser in this battle, because they really did a good job for this disaster. This may be the “Internet company” Technology for Good. ”
Become a fast-moving student, make headlines halfway
This is not the first battle between Quick Hand and Toutiao, but it is the most direct firefight.
In June 2019, Su Hua founder Su Hua released an internal letter stating that Kuai Shou will change the organization, optimize the structure, and iterate the product, and clearly put forward the first goal of the battle: 300 million DAU before the Spring Festival of 2020. The plan of sprinting 300 million DAU is called “K3” internally, and the series of layouts are organized around the target. Among them, the cooperation with the Spring Festival Gala is a key part of it.
Everyone feels Su Hua’s killing intentions, and Zhang Yiming is no exception.The purpose of the Spring Festival Gala of the Year of the Mouse is to achieve a user-level breakthrough.
In fact, Kuaishou was established earlier than today’s headlines. In March 2011, Kuaishou was born. It was originally an imaging tool and was upgraded to a short video platform in 2013. In the early short video wars, the fast hand was invincible.
The fast hand that deeply cultivated the sinking market defeated the first wave of opponents’ second shot (launched in 2013) , Meipai (launched in 2014) , and Weishi (Online in 2013) and other short video 1.0 players, faced with siege, quickly broke through and became the short video head player.
At that time, today ’s headline was developing rapidly. Zhang Yiming was looking for possibilities outside of content distribution. In September 2016, today ’s headline officially announced the entry of short video distribution. In the same year, the Douyin and volcano small videos hatched inside the headline went live .
In 2017, Today ’s Douyin, Volcano Video and Watermelon Video all enjoyed a good growth. In November, Toutiao also purchased the North American short video community Musical.ly for $ 1 billion. At that time, Quick Hands also participated in Musical.ly’s bid, but when the negotiations were extremely anxious, the headline increased, and finally Musical.ly got 1 billion US dollars in real gold and silver. So far, a short video matrix has been formed for a multi-party audience at home and abroad.
During the Chinese New Year in 2018, the latest daily activities of Quick Hands have reached 120 million, while the daily activities of Douyin, Volcano Video and Watermelon Video are 62 million, 53 million and 40 million, respectively. Although the fast hand advantage was still obvious at the time, the rise of headline products should not be underestimated.
Everyone knows the back story. On January 6, Douyin released the 2019 Douyin Data Report . The latest transcript revealed: As of January 2020 On the 5th, the number of daily active users of Douyin has exceeded 400 million. For the fast hand who just grabbed the Spring Festival Evening Heights, this number makes it feel more stressed. Fasthand founder Su Hua proposed that the “small target” before the Spring Festival is 300 million daily.
I have to say that the vibrato at this time has perfectly surpassed the fast hand in user data. The headline products of the halfway monk have surpassed the fast hand of the science class in a short time, which makes Su Hua intolerable. The fast hand that was once evaluated as “Buddha” by investors is no longer calm. Su Hua began to release the internal letter in June 2019, quickly bid farewell to the era of rashness, and declare headlines.
Quickly lay out vertical content such as secondary elements, sports, etc., and launch an extremely fast version to penetrate the more sinking market, and finalize an exclusive cooperation with CCTV Spring Festival Gala. The purpose of the fast hand is very clear. To beat the peak of the traffic dividend,It is necessary to continue to acquire customers, whether it is to develop vertical content to attract long-tail users, or to launch the fast hand speed edition to tap incremental users, the fast hand must constantly activate the traffic pool.
The action of Quick Hand from the second half of 2019 has stimulated the headlines. In July 2019, Quick Hands launched the “Photosynthesis Plan”, announcing that it would take 10 billion yuan in traffic, support 100,000 content creators, add 3,000 million fans, and cover 20+ vertical categories .
The intention of Kuaishou is obvious. It is to expand the supply of high-quality content and expand the scale of users in first- and second-tier cities. However, the number of high-quality creators is limited. The number of head creators is even more scarce. Photosynthesis is more like a battle for quality creators in the headlines.
This made the headline department feel in crisis. Douyin held the first Douyin Creators Conference in August 2019, and also launched the Dou growth plan. It will support creators who have not previously entered Douyin across the entire network and compete with fast players. Quality creator resources.
The core competitiveness of the short video platform is high-quality content. Only with high-quality creator resources can there be a continuous stream of high-quality content, which will also become a constant battlefield between fast runners and headlines.
Conclusion
The battlefield in the field of short video is cruel and full of variables. Not only the fast players and headlines, but also giants such as Tencent and Baidu will not give up this track easily. On this battlefield, there are conventional methods to win the Spring Festival Gala cooperation right, but also Billions of cash and red envelopes are thrown away, and even more surprisingly tricks from the cinema films.
The headlines without “border” and the fast hands that are no longer “Buddha” are head-to-head in this Spring Festival. Although the epidemic has made everyone forget about the struggle between platforms, the epidemic will eventually dissipate. War will eventually surface.
Quick hands are working for DAU and commercialization, and the headline department is also expanding its boundaries. This war has no time limit in the foreseeable time.
The battlefield in the field of short video is cruel and full of variables. Not only the fast players and headlines, but also giants such as Tencent and Baidu will not give up this track easily. On this battlefield, there are conventional methods to win the Spring Festival Gala cooperation right, but also Billions of cash and red envelopes are thrown away, and even more surprisingly tricks from the cinema films.
The headlines without “border” and the fast hands that are no longer “Buddha” are head-to-head in this Spring Festival. Although the epidemic has made everyone forget about the struggle between platforms, the epidemic will eventually dissipate. War will eventually surface.
Quick hands are working for DAU and commercialization, and the headline department is also expanding its boundaries. This war has no time limit in the foreseeable time.