This article comes from WeChat public account: Ran Finance ( ID: rancaijing) , author: Kong Mingming, Tang Yahua, Meng Yana, Kim Yu fan, Yan Li Jiao, Su Qi, dawn, Zhao Lei, Zhou Chang fan, title figure from: pexels

Under the sudden epidemic, SME entrepreneurs have to face greater difficulties and challenges one after another.

The loss of customers could not be started, and there was still a need to pay rent and bank loans without business. The “Black Swan” incident delayed the overall film of the Spring Festival, and the tourism industry fell into chargeback and suspension difficulties … A series of problems began to surface. Many entrepreneurs said that even if the epidemic is over, the impact of this incident on SMEs will far exceed estimates.

China suffered from SARS in 2003. In the four quarters of that year, China ’s GDP growth rates were 11.1%, 9.1%, 10%, and 10%. Affected by SARS in the second quarter, the growth rate dropped sharply, and it slowed down in the next two quarters. Focusing on the present situation, for China, which has been promoting five years of dual-innovation and is in the process of economic transformation, this epidemic may bring more protracted challenges and tests than SARS.

Some people have begun to pay attention to the survival of SMEs in the epidemic. At present, many industry associations and local governments in some provinces have launched initiatives to reduce rents for SMEs, and real estate developers, such as Wanda, have also begun to proactively reduce rents for businesses to help them overcome difficulties and survive difficult times together. .

How can consumer confidence be restored after the epidemic? When will the state introduce subsidies and policy support for SMEs? Before the support comes, while the risks are gradually exposed, how long can SME entrepreneurs survive? These questions are still difficult to answer, and there is still much help for SMEs.

Ran Cai interviewed 12 Wuhan and other cities in tourism, film, catering, education, foreign trade, etc.Entrepreneurs in the industry, They talked about the impact of the outbreak on their business. Small and medium-sized enterprises are an important part of the Chinese economy. Through the stories of these entrepreneurs, perhaps you will have a perceptual understanding of the challenges that the domestic economy will encounter.

It is gratifying that in the face of the epidemic, these business owners have stated that personal and corporate interests will obey national interests, give priority to epidemic prevention and control, and give priority to users and customers. But at the same time, they are also anxious and insomnia for the tens of thousands of employees behind the enterprise and worry that they will not survive the day when the epidemic passed. They also hope to get the understanding and support of all parties.

This time, we need to overcome the difficulties together.

Before “City Closing”, all shop assistants went to the supermarket to grab supplies. The epidemic situation lasted for at least six months.

Li Qing, 35, the owner of Wuhan Infant Swimming Pool in Hubei

I started operating three infant swimming pools in Wuhan in 2015, targeting infants aged 0-6.

On January 22, news of the epidemic spread in Wuhan. I was not in the country at the time. I heard that people in the mall were scared. My stores were all in the mall, and the stores were all female employees around 35 years old. None of them went to work and went to the supermarket to grab supplies.

On the 23rd, the mall issued a notice of closure. Naturally, we were out of business. All employees went home to stand by. I now ask employees about their physical condition every day and do online “point-to-point” every day.

Wuhan’s winter temperature is relatively low, unlike in northern cities where there is heating in the home. It belongs to the peak season of the swimming industry for infants and young children, especially for children aged 0-1. Young parents do not have time to do passive baby exercises at home everyday. Children are just in need. In previous years, from December to a few months before the warming year, the business in the store was very good. Monday to Friday, the single store received 80-100 children a day, and the number of Saturdays and Sundays can reach 150-200. .

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Under normal circumstances, the store was full a year ago. On New Year’s Eve, the business was so good that they lined up. Parents want to take a bath to their children. From the fifth day, children will grow up again.

My family and I left Wuhan for Malaysia vacation on the 18th, because I knew some medical friends, and the family wore masks along the way. Later, I heard the official epidemic notification, and I did n’t feel like playing anymore, but because of “capped the city” Can’t go back.

This epidemic is serious, and the impact on our stores will last at least six months. Even though the epidemic has passed, the panic left by the epidemic to the general public still takes a long time to heal. We are a child-oriented business. Children are the parents ’mind. At least until the epidemic situation has widened and the panic has disappeared, slowly parents will bring their children to closed spaces such as swimming pools for activities.

Wanda Plaza has announced rent-free, and we don’t know what policies will be in the mall where our store is located. The monthly expenses of our single store, rent, staff salaries, utilities, consumables, etc., add up to almost 100,000. In the peak season, the store turnover in the city center can reach 300,000 a month, and the store near the same can achieve about 180,000. How much loss in half a year, I have no mood to calculate this account. The ideal situation is that after the weather gets warmer, business may improve around May.

Hundreds of previous years’ orders are all refunded, and 30% of hotels may be closed.

Zhou Qinghui, 40, the owner of Shangyi Garden Hotel in Wuhan

I have opened a hotel in Wuchang District, Wuhan for two or three years. When the annual meeting was held a year ago, we were very confident that we set a target of 5 million revenue for the new year. As soon as the news of Wuhan was closed, we immediately received dozens of refunds. Two or three days ago, we received call-back calls every day. By New Year’s Eve, two or three hundred orders have basically been returned, and even many people have returned orders in March and April.

After that, there were basically no people at the hotel. During the Chinese New Year, I also proposed closing the business because the employees faced the risk of being infected because there were no protective measures. But they were quite responsible. At the time, there were 7-8 customers in the store who couldn’t walk because of the closure. In the end, we chose to continue to serve them.

My mother had fever before the Spring Festival, but she was not able to see any of them when she was transferred to three hospitals. My mother has contacts with her husband, children, and hotel staff. I worry about her.Once I was diagnosed, I was worried about what to do if something really happened. I cried all night on New Year’s Eve and felt very sad. The whole city and society were filled with a tragic atmosphere. All my circle of friends were words like “Tianyou Wuhan”. The sky has fallen and it can only be supported by these motivating words.

Later, I saw a lot of medical staff working day and night, couldn’t go home or traveled too far and didn’t have a place to sleep. I felt very sad. I have spontaneously formed an organization with more than 300 hotels in the industry to provide free housing for medical staff. Our hotel now provides free housing and services to medical staff at both hospitals.

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At least for several months, the hotel industry will continue to have a sluggish order, because the epidemic is well known all over the world. It is estimated that few people will visit Wuhan before June. Rebuilding the market is a big deal for the hospitality industry. We will all be very difficult during this time, and rents and labor costs will continue to be burdened. I now have 18 employees. If it really doesn’t work, I will consider layoffs because I have to live.

I am grateful that this year ’s revenue will be half of last year. I think at least 30% of hotels will be closed. A few days ago, there were hotels that hosted medical staff like us. Now, due to loan pressure and even no money to pay for electricity, we can’t receive it.

I don’t know when this market depression will end. I hope that all sectors of the society will pay more attention to the physical business and help us reduce or exempt some utilities, rents, or bank loans, reduce the pressure on the operators, and let everyone live together. After the epidemic, the rebuilding of consumer confidence is an issue we care about, and we hope that everyone will work together to establish a positive direction.

When the construction starts and when there are customers are not sure, SMEs need better living conditions

Zhang Wei, 42 years old, founder and CEO of Wuhan Illustrator Digital Art Design Co., Ltd.

Our company was established in 2007 and has been doing offline training in animation vocational education for 13 years in Wuhan. The training is aimed at university students and the public. At present, there is a 1,200-square-meter business venue in Wuhan Optics Valley’s Creative Industry Base.

In 2019, the overall entertainment industry is in a downturn, and our business has also been greatly affected. At the end of the year, there was a sudden outbreak. Now we are first affected by the start of the company, and even if we resume work, our customer base is not there. According to the past, the university will start on or after the 15th of the first month, but the start date of the whole university in Wuhan has not yet been set. And after they come, how long it will take Wuhan to restore normal order is not necessarily, after all, there will be crowds in our offline education.

At present, we work from home and do live painting online, but there are not many things we can do. Although the Internet has had a great impact on the offline business model in these years, many things cannot be done only online. For example, we have such highly skilled and operable content as painting and animation vocational education, without a lot of compulsory, face-to-face learning and Training practice, it is difficult to guarantee the learning effect by online lectures. Learning requires compulsory, and offline can improve the learning effect in a short time.

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Our hard expenses are very large, the cost of training more than 1,000 square meters of offline venues is very high, plus the employees, the monthly expenditure is hundreds of thousands. If the outbreak lasts for months, the funding chain will definitely go wrong. Our company’s premises are in the government park. We will consider discussing rent reduction and exemption after construction starts. It is very difficult to start a business now. Last year, most of the entertainment and entertainment companies in our park did not develop very well.

If there is no other solution, I will consider layoffs. The bottom line is to keep the company and keep the company alive. I can invite them back one day, but if the company is gone, it will be nothing.

Although I am relatively busy at home every day, I am very anxious and can’t sleep. I don’t know how long the epidemic will last. I hope that the country can create better living conditions for small, medium and micro enterprises. Innovation cannot rely on large monopolies. If a country wants to maintain the motivation and environment for innovation, it must still maintain a certain number of small, medium and micro enterprises.

The epidemic cost me 10 million sales, and the impact and duration of SMEs will be far more than expected

Yu Huan, 32 years old, Wuhan cloth merchant

If the epidemic lasts for half a year, I will probably lose 10 million sales, plus half of the profit in 2019.

I do cloth business in Wuhan, which is an intermediate link. To put it simply, the manufacturers of butt cloths transport the cloths from Guangzhou, Jiangsu, Zhejiang, Fujian and other places to Wuhan, and then sell the cloths to the garment factory in Wuhan for processing. The epidemic in Wuhan is so serious, because we cannot gather people, our industry cannot develop. What has been lost now is an entire cloth industry chain, and business is completely stagnant.

Fortunately, I have always adhered to the buy-and-sell principle in my business. There was no backlog years ago. The epidemic situation is a “force majeure factor”, and even if there is stock, downstream factories cannot start. This is not what I worry about most. The key is that my customers are from Wuhan or cities around Wuhan. I belong to self-employed. There are some irregularities in the business process. There are no formal contractual agreements with many small vendors. During the outbreak of the epidemic last year, it was the repayment period of their credit account.

Customers have gone home for the Chinese New Year, and now they ca n’t meet each other. The epidemic is so serious that you can’t call for money. What I am most worried about is, if my client is gone because of the epidemic, where will my money go? In 2019, the business was not very easy to do. I think that it will improve in 2020, and now the accounts in 2019 have not been chased. If it hasn’t turned around, their business can’t run, and they have no money for me. This is a vicious circle.

I personally feel that even if the epidemic is over, the degree and duration of impact on SME owners will far exceed estimates.

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I stay at home every day now. I rarely see people through the windows, I see cars occasionally, and sometimes ambulances. Our neighborhood is okay. Just a few days ago, a nearby building was taken away by residents who had fever.People’s mentality is also good, less anxious than expected. Although the supply of materials is not very convenient, it can still meet basic living needs.

Now it is the most important thing to ensure the health of yourself and your family. There are too many anxiety problems, but they are more open-minded. Regarding things that can’t be helped, no matter how sad and painful you are, things will not change as a result.

Delayed delays in work, and export trade is difficult to do

Cao Lei, 33, the founder of Wuhan Limaike Information Technology Co., Ltd.

Our company mainly provides services to traditional manufacturing, including some electronics processing manufacturers, automobile manufacturers and automobile parts manufacturers, and medical institutions also have some cooperation.

I was aware of the pneumonia epidemic on or about January 2. The company is in Optics Valley, Wuhan, a certain distance from Hankou. The company is on the Spring Festival holiday on December 20. Under normal circumstances, there are people on duty during the Spring Festival holiday, and the factory production will not stop. However, due to the impact of the epidemic, work had to be stopped. It is conservatively estimated that more than 500,000 will be lost directly during the Spring Festival.

In addition to revenue, our billing period has also been affected. Receivables and payables are delayed, and corporate loans and interest do not know how to solve them. This is a very real problem. It is not yet known when it will be ready for work. The government just said that it cannot be earlier than February 14th. No one knows exactly what day it is. It depends on the situation of epidemic control. If the work cannot start normally, how to pay the dozens of employees is also a problem. The government has not yet given a clear instruction on how to implement it. As ordinary employees, we will definitely worry about our economic income. What we can do is just to appease as much as possible and send some positive information to the employee group.

After the epidemic, I took my parents back to my hometown, and the partners will stay in Wuhan. We basically report each other’s physical status in the WeChat discussion group every day to discuss how to carry out the next work. They have not been idle during this time, and have taken great risks to participate in the donation work of Vulcan Mountain Hospital, Raytheon Mountain Hospital and Huanggang’s treatment centers. We hope to do more within our capacity, and hope that Wuhan will get better as soon as possible.

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In fact, the company has suffered a lot from international trade frictions in 2019. I did not expect to survive 2019, and encountered such a thing in the beginning of 2020. I conservatively estimate that if the revenue in 2020 can reach 70% -80% in 2019, it will already be very optimistic.

I personally look forward to being put into work before the end of February, and then we will rush forward throughout the year 2020 to catch up our data and try to be as consistent as last year. But I am more worried about logistics issues. Many of our customers are doing export trade. If WHO upgrades international public health emergencies in the next few months, it is recommended that China be completely isolated, which will greatly affect export business.

But I believe that the government will give a solution to small, medium and micro enterprises after the official start of construction. After all, the economic impact of this epidemic is quite large.

Free rent will cost 20 million a month, and the outlet of online education may come.

Lan Qiang, 40, founder of Qiqiao Country

Qiaoqiao Country is a children’s education center. After renting a real estate from the landlord, the entire building will be remodeled, and then educational brands such as Xuesisi and New Oriental will be settled in. There are also some educational brands that have their own shares.

To rent such a large building, it will cost nearly 100 million to complete the renovation of a building. We now have 10 buildings in Qiqiao in 5 cities across the country, the largest with 50,000 square meters and the smallest with 10,000 square meters. It’s really not easy today. We had to sign a building in Daxing District, Beijing last year, and we have paid a deposit of 2 million, but Daxing District is now an epidemic area. This project can only be abandoned.

We collect rents on a monthly basis. After the outbreak, the specific loss figures cannot be counted. According to previous periods, monthly rents are around 20-30 million. It depends on whether the epidemic situation can be controlled in February. If it is not controlled, the losses will be huge for both the landlord and the institutions inside.

Large landlords like Wanda have the confidence to rent free for one month. We are the second landlord. If we are free, we will lose 20 million yuan this month. We can give the merchant a profit for one month, and it will be enough, but more than two months, there will be problems.

Everyone is struck by an epidemic, not just the country of tangram, Some small educational institutions, including the entire property leasing industry, will not be better these months. If we do n’t receive rent this year, we still have to pay rent and a deposit. If we lose only two or three billion yuan, the business will not be able to do it.

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At the same time, we are already discussing with Party A to apply to waive the rent of all the merchants in our building for one month, let them start classes as late as possible, and strengthen the epidemic prevention and control. But whether Party A’s consent can be obtained is not necessarily, even if they do not agree, we will give the merchant some discounts. The more critical this time, the more we can’t kill chickens and get eggs.

After the outbreak, the children and teachers were idle in the room. Many teachers began to teach online. Some people said that the outlet of online education might really come. We also started to make efforts online.

In the first half of 2019, Qiqiao began to develop the SaaS system, and the entire R & D cost spent nearly 20 million yuan. It was originally planned to start the headline today after the Spring Festival, and the epidemic broke out.

I just came out of the army during the SARS session and educated the school with a group of comrades-in-arms. That would be the Spring Festival. We rested for several months. Everyone couldn’t get a salary for a few months. They made instant noodles every day and it was very hard. But I was able to face the problems at that time. I encountered another epidemic this year. I have been working for this company for 10 years. I am responsible to more than 200 employees and my family. There are too many things to face. , Very anxious.

I always believe that for the education industry, the most important question is what contribution do you make to the education and training industry? What historical mission did you undertake? If you’re right, then making money should be natural. Now I can only work hard and help our businessmen get through the difficulties together.

The box office loss of the Spring Festival is 25% -30%, and the more the epidemic control will affect the industry in the future

Lei Ming, 35-year-old founder of Aimeng Films

This whole springIf everything is as usual, there will be about 8 billion yuan at the box office. After the Spring Festival files are moved, the movie will be postponed.

After the Spring Festival stall is cancelled, the box office will lose about 25% -30% as a whole. Theaters and theaters have at least 15 days of empty windows. Originally, about 8 billion box office theaters and theaters could be divided into at least half. But if the situation goes well, the theater can be opened after February 9th, these movies may be on the way, and the audience must have a retaliatory entertainment consumption.

A movie with a very good reputation, such as “Detective Chinatown 3”, has actually lost less than everyone imagined. If these movies can be released in the first half of the year or summer vacation, the impact will not be too great, but this will not be known until February 9. The variable now is that if around February 10th, the epidemic situation still cannot be completely controlled, the greater the losses will be in the future.

But for the first time, a domestically produced movie such as “Aunt” first appeared on the Internet, and directly received byte-beating money. The impact and impact on the entire industry was actually greater than expected, especially Cinema and theater industry. Because everyone knows well that without this matter, the box office guarantee of 2.4 billion for “Aunt” would certainly not be reached.

Each year there are about 10 movies in China’s top theaters. If they choose to be bought out by traffic and distributed on the Internet, they will greatly reduce the overall theater and theater revenue. If the theater does not resume in February, and the entire film and television industry is in the winter, at this time, there may be people who are under pressure to collect funds and choose to start on the Internet one after another, and it does not rule out that the film network distribution day will come early.

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The entire film and television industry was not very good last year. For nearly a year, I could n’t get a shooting license and a distribution license. There are also many projects launched at the end of the year that have not yet ended. It may be better to wait for the end of the year; this year’s Spring Festival file would have been able to return a batch of funds, but after the Spring Festival file is delayed, it will be more scarce. The whole industry is under pressure.

This epidemic is helpful to the network platform,Mobile is also a big boost, including online games and mobile games are good for online platforms, but it is a fatal blow to offline cinema, catering, and tourism industries. The film and television industry is relatively less affected than them.

Our company is currently mainly engaged in the market data measurement and investment risk control of the film and television industry. In addition, it will also do screenwriting, which is not too affected. Around January 20th when I first heard about the epidemic, I felt that maybe the Spring Festival stalls would have to be cancelled. At that time, I told the staff to start writing the script, because after the epidemic passed, everyone always needed the script, and they would restart the machine. We can prepare in advance.

I find it very rare to spend time in the room doing creative work. During this time, the entire industry has been very anxious, but it is still necessary to adjust the focus of work as soon as possible, and find the things that have the least impact on themselves and need to be done first.

If the relevant state departments do not formulate targeted support policies, the tourism industry will suffer a devastating blow

Yang Rui, 36-year-old CEO of 51BOOK ticket platform

51BOOK is an online ticket booking platform mainly for tourism companies. It has a transaction volume of about 4 billion a year. Unlike other products, air tickets are particularly large in amount of funds and have great leverage. The entire tourism industry is considered heavy. disaster area.

After the epidemic, we went through four key time points: On the evening of January 23, the Civil Aviation Administration announced that since 24th, passengers who have previously purchased civil aviation tickets can voluntarily refund their tickets for free; on January 24, culture and tourism Ministry announced the suspension of all group tourism and “machine + wine” tourism products; On January 26, the Ministry of Culture and Tourism announced the suspension of all group tours and “machine + wine” services including outbound tours; January 28, the Civil Aviation Administration Passengers who require a ticket purchased before January 28 and the flight date after this time can apply for a refund for free.

Every day and every information announcement has a huge impact on the entire tourism industry.

We have about 15,000 refunds on the first day, which doubled on the third day. At present, we have more than 60,000 refunds per day, involving hundreds of millions of funds. During the Spring Festival, after-sales staff of airlines were on vacation, and due to the impact of the epidemic, the refund process and refund funds were seriously lagging behind, and all sales links were under great pressure.

The first time node was when I was most anxious. I was still working in the company on the 23rd. We had nearly 20 million transactions that day, and we also worked on a small plan to complete the January plan in advance.The ceremony ended abruptly on the 24th. This is not a question of losing money, but a matter of survival.

After the suspension of the team and machine wine business, the heavy blow to the tourism industry has intensified. Compared to air ticket business, the Spring Festival holiday is especially important for tourism business. The cancellation of travel orders affects more affiliated companies and causes greater business losses. In just a few days, the funds of the upstream and downstream companies in the industry were almost completely locked up. Pessimism, anxiety, and helplessness spread to every tourist.

For companies with charter flights or large overseas investment, the loss is nowhere to be compensated, which is a fatal blow. Tourism companies without sufficient cash flow reserves will struggle to survive this time.

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With the introduction of a series of policies, everyone is slowly returning more focus to the orderly processing of the company’s own business and the proper arrangement of employees. Our company has nearly 1,000 employees, with a monthly salary of more than 10 million yuan. The total rent of all its subsidiaries is nearly 17 million yuan a year. If it cannot operate normally for a long time, the pressure will be very great. But I think there are rent policies that are being announced one after another, and I can continue to fight with the landlord.

I think that after the epidemic is over, the state will provide policy support and arrangements to facilitate the subsequent restoration of production and operations. If the relevant state departments do not formulate targeted support policies, the tourism industry will suffer a devastating blow. This must not be what the country wants to see.

But when will these related policies be introduced? When can I land? Can the most difficult time now survive? After all, there are hundreds or thousands of families behind each of our companies. While serving our customers, we must also consider how to take good care of our employees and the company. I have confidence in the country and the industry as a whole. Although there are lags in all aspects of policies, the introduction of policies and guidance concerning employee housing loans, corporate rents, and salary processing is still a timely signal, which is a positive sign.

For 51BOOK, the 2015 “upgrade and downgrade” (Airlines increase the proportion of direct ticket sales and reduce the agency scoreSales ratio) , the impact on the entire ticket agency industry, even greater than this time. The impact on the industry was no less than that of the earthquake. Two-thirds of the companies were basically eliminated, and the epidemic was periodic. That time, we not only persisted, but also got the largest 438 million yuan financing in the tourism B2B field. At present, the company still has hundreds of millions of cash flows. In theory, as long as we stabilize the business, provide good customer service, and retain Live, even if you carry it for one year.

At present, what we can do is to open source and reduce expenditures, focus more on the business travel and overseas businesses that are relatively less affected, take care of our team, and join more partners through this difficult period to be able to carry To the rebound period of the entire tourism market after the epidemic.

In manufacturing, every link in the supply chain may be affected

Zhang Xiaoyang, 30, General Manager, Shenzhen Qiangan Programming Technology Co., Ltd.

What we do is an educational product that cultivates children’s logical thinking, creativity and practical ability, which can be sold to children and parents in combination with the curriculum. We have an offline display and sales flagship store in Xi’an, as well as some partners’ display points. For children’s education, we still need to experience and learn in person. There is no complete replacement online.

This pneumonia epidemic has a great impact on us. 80% of our sales revenue comes from offline, including our own stores, as well as sales from partner channels. The epidemic will mainly affect our supply chain and also affect some cooperation.

At first, I did not expect that the epidemic would be so serious. I thought that it might be more severe in a few provinces like last time. When did you feel serious? It is seen that the epidemic is blooming at many points throughout the country and the virus has a long incubation period. It is estimated that it will take a long time to control this time.

The products we make are not the kind of intelligent robots, but use environmentally friendly paper molds, sensors and programming software to make interesting works that combine software and hardware to simulate natural phenomena or restore scientific principles, such as being a parking lot, chameleon, Ferris wheel and more. Our products include sensors, paper molds, packaging parts, sensors, chips, plastic parts, and connected wires. All of these have different suppliers. Finally, these things need to be shipped to the assembly plant for assembly.

Each link in the manufacturing supply chain has a factory, and each factory is affected by the epidemic. If workers can’t come back to start work, there are still a lot of choices for workers, and the capital chain of the factory is too tight to support it. Many factories are small factories,If it fails, we have to go to another factory to open the mold. Other factories may not be able to make it at once, so time is delayed. We have gone through all the previous products, and we don’t want to go again.

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In terms of cooperation, we will have some impact on the delivery time of our partners ‘products, and our partners’ offline sales will also be affected.

Our flagship store in Xi’an is 76 square meters, with a monthly rent of 15,000 yuan and three clerks. Headquartered in Shenzhen, the company is more than 20 people. The cost of one month, the rent of the office plus the rent of the flagship store, plus the wages of the labor, will be six hundred thousand or seven hundred thousand a month. We have no problem carrying it for a month. If we carry it for a long time, there will be problems. One of the factories we cooperated with was made of toys, mainly for foreign trade. It just made up new markets in several Southeast Asian countries such as Indonesia. In this epidemic, if China is set as an epidemic area, they will also have very large losses.

City closures and road regulations around the country, and the national basic industry are not good either

Fu Fu, 50, owner of potato planting company in Inner Mongolia

I’m engaged in potato planting and sales. I also help local farms to connect with consignors from all over the country, coordinate supply and transportation, and say that the supply of necessities such as agriculture will remain strong in this epidemic, but in special times, the market must give way The epidemic prevention and control policy has greatly affected our warehousing, transportation, and sales objectively.

Since the fourth day, there has been a wave of price increases across the country. Many cargo owners have called to speed up shipments. It is reasonable to say that agricultural products can go through the green channel, but the city level is now strictly controlled, especially in traffic control. I adjusted the truck three times from the picking station. One was a high-speed exit closed, the driver could n’t find the road and could n’t get off the highway, and the other was unable to empty the car to enter the industrial park where the warehouse is located. Out of stock.

I have many resources locally. When the empty car was stopped at the gate, ITo answer, I called the director of the management committee of the industrial park on the spot. He said that the meeting had already been held and he couldn’t manage it. He wanted me to go to the Bureau of Agriculture and Animal Husbandry. I called the Director of Agriculture and Animal Husbandry again. The staff at the scene answered the call and was rejected. They said that no matter which director was calling, they would not be released without the pass issued by the epidemic prevention leading group. Unless the car had goods on it, they could go through the green channel. The car was still advised to return. .

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Traffic control even made me almost unable to return to the city. I am a provincial capital, and all license plates from other places will not be allowed in. I found a deserted path before returning home. Bad news keeps coming, and the distribution markets in many places are closed. If it is controlled until February, new potatoes in some places have come down. Our warehouse potatoes have no price advantage. Second, the warm weather and long shoots are bad. It’s easier to lose money.

So I found the deputy head of agriculture and the director of the Commerce Bureau. After they understood the situation, let me first go to the Commerce Bureau to issue a shipping permit, and indicate where the car and driver are responsible for transportation tasks before going to traffic. The green pass is issued by the bureau. The driver’s temperature must be strictly checked when the vehicle enters, and the loader must be strictly protected without contact with the driver. The vehicle stays for a limited time and must be loaded and exited within the prescribed time.

The current situation is that all places are closed and managed, some cars can’t come in and go out, some cars can’t go back, and the green channel doesn’t work. I estimate that the country’s agriculture and animal husbandry will be greatly affected. This is still a necessities of life. Other industries may suffer greater losses. I hope that the competent authorities can quickly formulate industry response strategies to minimize losses.

This year will definitely lose money but it can only support it. Small and medium-sized entrepreneurs are the neglected group in the epidemic

Ma Congjun, 39, CEO of a textile company in Hebei Province

I make home textile products. I have a factory with more than 20 employees. In the nearly ten years of entrepreneurship, the company made a loss for the first time in 2018, and finally turned a deficit in 2019. It was originally intended to be a bit profitable this year. Now, this year,It’s time to continue losing money.

At first I underestimated the impact of Wuhan pneumonia on the company. It wasn’t until the town government called to stop the factory from starting before the 15th of the first month, and then all traffic was blocked in the town. Then I realized how much the epidemic would affect the company.

The company is basically shut down. Employees ca n’t come out at home, suppliers ’raw materials ca n’t come in, dealers’ orders ca n’t be fulfilled, and I can only rush. It was originally planned to hold a large-scale dealer conference after the 15th of the first month, but now it seems that the conference obviously cannot be held.

Wholesale of the company’s products depends on distributors. According to previous years’ experience, at the beginning of each year’s dealer conference, orders received can be eaten for at least one quarter. If the order in the next three quarters is used as a backing, the order in the first quarter is the source of the company’s profit this year. If the company can’t open in February, the company will undoubtedly lose money. Traffic is now banned, people are reluctant to go out, and the company’s retail business has also been hit hard. Obviously, no one will order in the store.

For a company, without an order, every day is a cost. The company holiday is extended by default, but I also have to pay the employees’ salaries, and the five insurances and one payment have to be paid normally. I still have more than 2 million loans in the bank, and every month I eat up part of the company’s cash flow. The state already has policies to delay home buyers’ payment of mortgages, but at present there is no policy to delay the payment of bank loans by small bosses like us.

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I think the entrepreneurs of SMEs are a neglected group in this epidemic. You see the question of when workers can return to work, but they don’t see when the company can start. Behind a company, there may be a hundred employees. The company went down and those employees lost their jobs. I believe that the epidemic situation will always be the day before, but not all companies can survive that day.

But we can only support it. In the face of such a big right and wrong, personal interests still have to obey the national interests. Compared with the country, the losses of enterprises must still be smaller. The only point is that it is not easy to do business locally. In the face of the epidemic, there will inevitably be overkill. If the local government departmentThe door can give more support to small and medium-sized enterprises, and then companies have more hope to survive the crisis.

Having two or three million ingredients, most of them are wasted

Chen Jinbao, 39, Director of Operations, Taiyuan Huaxia Kyoto Restaurant Group

Our ordering data for Chinese New Year’s Eve dinners in previous years are very impressive, and the attendance rate is basically around 120%. This outbreak has affected our direct revenue by as much as seven or eight million.

Since the 30th year of the Chinese New Year, we have noticed that many customers are very cautious, come in with masks, do not communicate with each other, and leave after eating. I have experienced SARS and was doing catering at the time. The company was forced to transform under the influence of the SARS epidemic for half a year. When I encountered the epidemic again, my first reaction was to ensure the safety of employees and customers and cut off the transmission of infection.

After the outbreak, we immediately adopted some protection and disinfection measures. Immediately afterwards, the government issued a document requiring restaurants to not allow more than 10 people to eat. The community also came to ask if there were any employees of Wuhan nationality, if there were any employees with fever, etc. We made follow-up reports every day, taking temperature measurements, washing hands and disinfecting our employees every day.

Since the first day, we have successively returned the deposit for Chinese New Year dinners to consumers, and the second day we have closed the business. After the holidays, we the biggest challenge was the issue of ingredients. We stocked two to three million ingredients during the Spring Festival. During the third day, we sold a small amount on the street and processed about 20,000 yuan. Except for the meat that can be frozen, basically, the vegetables are thrown away after the expiration date, and the losses are very large. At first, it was officially opened on February 2nd, but in response to the government’s call, it is currently planned to postpone opening until February 10. And we have to wait until the government lifts the first level alert before we can start business.

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Figure / Pexels

I follow the dynamics of the epidemic every day. After the epidemic has passed, the market should still be in a downturn. The common people are in a state of doubt and doubt.Facing a cycle. In the first half of 2020, the company should be in a state of loss.

After the epidemic, the huge start-up costs in the early period, how to stabilize cash flow, and the reasonable payment of employees’ wages are all issues that need to be faced. Last night, our high-level meeting was still discussing the deployment of our work in the first half of the year. Next, we will increase the protection of food ingredients and employee health inspection registration, and strive to make customers assured.

After each epidemic, a group of small and medium-sized enterprises will be eliminated. Some unprofessional enterprises will be eliminated directly, and professional enterprises will achieve explosive growth. So we are always looking for a breakthrough for our outbreak.

For the catering industry, there are many uncertainties. 2019 has been a very challenging year for us. Affected by African swine fever, pork prices have risen, but our menu prices have not been adjusted, which has directly affected our profits. I did not expect to see another pneumonia epidemic in the beginning of 2020. At present, all we can do is to make our ingredients and services as good as possible, and spread our brand, and there will be more demand in the future.


At the request of the interviewees, Li Qing, Yu Huan, Ma Congjun, and Fu Yi are aliases in the text.

This article comes from WeChat public account: Ran Finance (ID: rancaijing) < / span> , author: Kong Mingming, Tang Yahua, Meng Yana, Kim Yu fan, Yan Li Jiao, Su Qi, dawn, Zhao Lei, Chang Zhou fan