The epidemic is surging. Those medical staff who are rushing to the frontline of anti-epidemic prevention day and night are naturally the cutest people now. At the same time, behind them, giving them material and spiritual support is China, which is much stronger than 17 years ago. The whole of China-whether it is infrastructure such as transportation and logistics, or various technologies and advanced medical technologies. Therefore, people should have confidence in winning the epidemic as soon as possible.
In the next few days, Tiger Sniff will continue to pay attention to those people who are good social citizens and insist on creating value for the society while sticking to corporate responsibilities in this sudden crisis , Also looking for viable commercial and technological power for their own tomorrow. They respond quickly and are not afraid.
The current war against epidemics is the instinct of the country and the entire population in pursuit of vitality.
Supporting the front line of healing in various ways, and at the same time rapid internal adjustments to reduce corporate losses, is also the pursuit of vitality. To save people, we must save ourselves.
After the “War Epidemic”, we look forward to a more vibrant China tomorrow.
This is a “war epidemic” story of a good food shop based in Wuhan, a zero food brand company, written by Tiger Sniff Pro researcher Liu Yuhao.
Liangpinpu, headquartered in Wuhan, (hereinafter referred to as “goodpin”) is the first batch of corporate victims of this new virus crisis. Twenty days ago, they and two other companies just passed the initial application of the Securities and Futures Commission. Once listed, the fundraising from the secondary market will help Yipin expand the production and sales scale in all directions. No matter from which perspective, this company will become a strong contender in the snack food industry.
But now, the epidemic has made good products almost miss the peak sales before the Spring Festival, and may continue to cause interference in the first quarter sales that should have been the peak season. LatestAccording to the statistics, only one-fifth of Liangpin’s stores in Hubei opened, and Hubei’s stores accounted for 40% of all stores. 55% of the total revenue of good products in the first half of 2019 came from offline.
Lianyin is almost the first batch of self-helpers in China. It can be traced back to January 20th. As a company with tens of thousands of employees and 2,300 stores, Liangpin has demonstrated sufficient alertness and flexibility. As the severity of the epidemic escalated, the company held an emergency meeting during the Spring Festival and temporarily decided to switch its business strategy to online-based and offline-based.
Good products may also be the first batch of corporate donors in China. They turned the No. 1 warehouse in Wuhan into a military food station on the front line of the epidemic, and took the risk to organize a supply line. The actions of Good Product in the past ten days have reflected the misfortune and tenacity of Chinese companies in the disaster. Understanding these will help the public to unify the pace in chaos and reshape the order.
First response: Close shop + work from home
January 20 was the turning point of the epidemic-Wuhan Health Commission for the first time in the same day’s announcement abandoned the “continued human-to-human risk” statement.
Later that day, Zhong Nanshan, the leader of the high-level expert group of the National Health and Medical Commission, confirmed to the public the fact that “the human-to-human phenomenon exists.”
On January 20, Liangpinpu officially set up an epidemic prevention and control team. At this time, (24th) and 4 day.
The judgment of the epidemic prevention and control team is that the protection work should be carried out without interrupting store operations. They purchased medical masks, disinfectants, hand sanitizers, and related medicines for use by employees. Then mobilize employees to rest on the spot, not to celebrate the New Year, not to move. The daily reporting system established on the same day required that suspected and confirmed cases be reported to the company’s leadership team.
On January 21, the group sent an email with the following specific statement:
1. The headquarter building is used for temperature detection, disinfection, and protective covers. Each branch and store staff issues disinfectants, masks, and other materials to inform employees of important information about the epidemic, not excessive panic, rumors, and soothing emotions. ;
2. Start a good day report on epidemic prevention and control in Liangpinpu. Once employees whose temperature exceeds 37.2 are found in the area, immediately report to the company and ask them to seek medical treatment as soon as possible;
3. Issue prevention documents in the form of emails, sub-headquarters (Good Product Building) , store employees, logistics, and supplier operations. Issuing the “Notice of Good Product Shop on Epidemic Prevention and Control During the Spring Festival”
4. Require functional staff of Liangpin headquarters to work from home before the Spring Festival
On January 22, nearly 20,000 masks previously purchased by Liangpin were delivered to the headquarters, giving priority to front-line employees such as stores and logistics. That day, 10 employees with abnormal body temperature were ruled out of the possibility of new viral pneumonia.
On January 23, the day before the 30th year of the Chinese New Year, Wuhan closed the city. At the same time, the employees of the group entered the spring break. According to the normal planning of previous years, the store will be closed on the 30th day of the New Year, and will resume business on the second day of the second day. However, as the epidemic worsened, some stores were required to close early. For example, all stores in transportation hubs such as airports, train stations, and subways are closed; shopping mall stores operate in accordance with the unified requirements of shopping malls; community stores can, in principle, remain closed, and priority is given to local Wuhan staff on duty. -remarks “label =” Remarks “> (changes to 9: 4 after the festival) .
On January 23, Yang Yinfen, president of Good Products, ranked store protection as the top priority, and store employees’ protective actions must be accurate to time. All stores in Wuhan are equipped with 84 disinfectant solution, medical absorbent solution, and thermometer. The store floor and counter are cleaned and disinfected several times a day. Follow up and report employees’ physical condition daily. Once there is a cold or abnormal temperature, coordinate and urge them to the hospital for treatment.
On the other hand, urge the logistics team to sort out authoritative information and send it to front-line employees to avoid panic. Due to traffic regulations, the management cadres of branch offices and store divisions are restricted to all parts of the country. Good products require all managers to call family members in front-line stores to show encouragement and concern; managers at branch offices must Go to the store as soon as possible to support the front line. At the same time, through internal propaganda, we encourage and care for employees who stick to their posts.
On January 24, the temporary suspension of some stores in Hubei area further expanded. There are a total of 823 stores in Hubei. As of 16:00 on the 24th, 625 stores have been opened and 198 closed.
On January 25, (New Year’s Day) , all stores in the Hubei area of Liangpin will be closed.
Food Support
On January 26, 3 days have passed since the closure of Wuhan.The chain reaction has worsened with the outbreak of the epidemic. All major hospitals in Wuhan have experienced a shortage of supplies. Good products have decided to donate 5 million yuan of food to support the epidemic prevention work. As for why to choose snack support, Liangpin Chairman Yang Hongchun told Tiger Sniff that the development of good snacks has followed the concept of meals for a long time and can be used to satisfy hunger. Cake-based. Secondly, the small package should be more hygienic during consumption.
On January 27, 28, and 29, the second and third batches of donated food were successively delivered to the front line of fighting the epidemic, mainly for the construction sites of various hospitals and the Fire and Thunder Mountain Hospital, with a total of 9,178 boxes as of February 1. During this period, Yang Hongchun also collected medical supplies such as masks (personal behavior) for Jingzhou Hospital.
The organization of rescue work has exposed the shortage of personnel under the influence of the epidemic. Without the shortage of goods and funds, the number of people has become a constraint. For example, Jiang Zijun, the person in charge of Goods Logistics, only convened less than the original number of people to participate in the loading, transportation, and unloading work, exacerbating the difficulty of support.
Self-rescue: shifting business focus from offline to online
On January 29, the executive team of Liangpin held an emergency meeting during the Spring Festival to discuss how to ensure the normal operation of stores, e-commerce, customer service and logistics. In the end, Yang Hongchun and the senior management team decided to shift the focus of Liangpin’s operations under special periods to online.
On January 31st, all staff members of Liangpinpu started online office (except stores and logistics team) .
Hu sniffed that the result of the emergency meeting of the Good Spring Festival was to agree on the direction of business strategy adjustment in the short to medium term, that is, to shift from omni-channel sales to “online” concentrated efforts. Considering the drop in visitor flow during the epidemic, the person in charge of the good product store business told Tiger Sniff that the store is uniting with the Meituan group, are you hungry to step up the takeaway business-especially the deployment of contactless distribution. On the other hand, Liangpin will release and fission the community WeChat resources accumulated in the past few years to compensate for the lack of offline traffic. “That is to say our online is not simply referring to traditional e-commerce business.”
At present, the retail scale of good products is about 2,300, of which the number of Hubei stores accounts for nearly 40% of the total. In 2019, online and offline sales of good products accounted for 45% and 55% of the total, respectively. Considering the impact of the epidemic on the flow of people, even if all stores are operating normally, it is difficult to recover in the short term.fact. The relevant person in charge of Goods told Tiger Sniff that because the e-commerce company could not deliver goods in the previous week plus 7 days of the Spring Festival, and the biggest offline contribution was during the New Year’s Day sale, so the shop closed due to the epidemic. = “Remarks”> (mainly in Hubei) reduces the frequency of good products reaching consumers.
Now, there are two good quality warehouse networks, one for stores and one for e-commerce (including B2C and B2B) . Good product e-commerce warehouses are distributed in 11 provinces and cities across the country, but at least until the 3rd can be resumed. Therefore, during the Spring Festival, Liangpin launched the operation of transferring the goods of each warehouse to platform warehouses such as Tmall and JD. “Into the platform warehouse, the operation of this piece is assisted by our team’s platform operation and sales.” Said the person in charge of the Liangpin platform e-commerce business department. At present, good products purchased at Tmall Supermarket and Jingdong Supermarket can be shipped normally except Hubei.
The store is still significant. Good product president Yang Yinfen wrote in an internal open letter, “I do n’t know how long the closed control of Wuhan or the related cities in the country will continue, but retail business as a social basic function, ensuring adequate food supply is the best way to reduce the social panic . “
On January 31, Liangpin decided to open all stores in Hubei Province that meet the requirements-that is, to meet the government regulations and meet the conditions that employees can walk to work and other conditions. As of February 1, a total of 176 companies opened (There are 823 companies in total) . 1,400 stores in other provinces are basically open.
In general, stores will stock up before the Spring Festival. “Considering this situation a year ago, the stores made a little deployment in advance, and the goods in each store can support for a period of time. Normally, we are open on the second day of the first month, which can support the seventh day of the first month. We will wait for the eighth day of the logistics to work after the work. The relevant person in charge of the store business center said, “But now the Wuhan start date has been extended. (No. 1 general warehouse in Wuhan) , a store in Hubei Province Supply is indeed a problem. “The person in charge emphasized that the store distribution work in Hubei Province will be carried out in accordance with the requirements of the Hubei Provincial Government and the epidemic prevention command. There are no exceptions for the time being.
As for the supply of stores outside Hubei Province, due to the closure of the city, the communication with the warehouse was cut off. Liangpin adjusted its logistics routing during the Spring Festival. It planned to cover southwest warehouses to cover the distribution of goods in Yun, Gui, Sichuan, Shaanxi, and Henan, and South China warehouses to cover Jiangsu and Zhejiang., Shanghai, Hunan, Jiangxi’s store delivery. The operation time of each warehouse is performed according to the requirements of the local government. For the protection of people’s livelihood, it will be coordinated with the local government. Under the premise of ensuring safety, some operations will be started.
In terms of upstream supply, because good products have established a mature stocking plan very early (For details, please refer to the original deep case “ What does a good product shop do to control the supply chain? >>) , worry-free in the short term. For example, according to the annual production schedule and vacation schedule of upstream suppliers, other products except the short-term guarantee products have been stocked in advance for the first half of the Spring Festival. Liangpin said in its reply to Tiger Sniff that the post-holiday ordering plan for major upstream suppliers and the replenishment plan for warehouses outside Hubei Province have been launched simultaneously. It is expected that replenishment will be made to the warehouse after the 15th of the first month.
# The next notice: “Why can Haidilao decisively” fire out “? 》
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