Source ｜ 华商 韬略 (ID: hstl8888 )
Author ｜ 杨凯
“Customers first, teamwork, embrace change, integrity, passion, and dedication.” The values that have settled during the SARS period have long been written in the flesh and blood of each Ali man, and his original intention has not changed.
1
Go, or not?
In April 2003, Jack Ma faced a difficult decision.
At that time, the 93rd Canton Fair will be held in Guangzhou. Alibaba promised 50 customers earlier to bring their samples to the Canton Fair for free promotion.
However, Guangzhou at that time has been classified as a SARS epidemic.
Despite repeated claims by the Guangzhou government that most of the exhibitors are unwilling to take risks.
The data shows that the total turnover of the 92nd Canton Fair in 2002 was 19.71 billion US dollars, with a total of 135,482 merchants. In 2003, the total turnover was only 3.89 billion US dollars, with only 22,670 merchants.
After several hours of discussion, Jack Ma still decided to participate in the original plan, “Promise customers, they must abide by their commitments. Alibaba is obliged to exhibit for customers of Chinese suppliers.”
On April 11, Song Jie (item: 118), the project leader of the Canton Fair, flew to Guangzhou to participate. She stayed there for seven full days.
Ali ’s first time participating in the exhibition is very convenient. More than 10 of the 50 “Chinese suppliers” promoted have received orders. Everything seems to be moving in a good direction.
On April 18, Song Jie returned to Hangzhou. On the third day, he returned to the company to work normally.
On April 22, she developed symptoms such as “nasal congestion, sore throat, and runny nose”. At that time, Song Jie didn’t take the matter seriously, and returned to work before returning to the company after the consultation.
At the same time, the domestic atypical pneumonia epidemic suddenly became severe.
On April 20, Gao Qiang, then Deputy Minister of Health, announced the first outbreak data for Beijing:
“As of April 18, a total of 1,807 cases of atypical pneumonia were reported nationwide, and 339 in Beijing.
Just five days ago, the number of confirmed diagnoses in Beijing announced by the Ministry of Health was only 37. People across the country really realized the horrors of SARS, and panic spread quickly.
On May 2, Song Jie started having a fever. On May 5, she had a high fever of 39.1 degrees and was diagnosed as a “suspected SARS case” by an expert. She was sent to Hangzhou Xixi Hospital for isolation and treatment.
At that time, Song Jie’s phone was broken and she couldn’t get in touch with the outside world. After learning the news, Ma Yun tried every means to visit, and also asked someone to send the mobile phone and CD player. In the CD player was Adu’s “Hold to the End”.
On May 7, Song Jie was diagnosed as the fourth SARS case in Zhejiang Province.
Song Jie was transferred to the confirmed ward on the 5th floor. After passing through the three confirmed patients’ wards, “I looked through the window glass one by one, and people were full of tubes.” She later recalled: “That night, the oldest sister in the first room died.” >
The 26-year-old girl was pushed to the brink of death.
On the other side, Alibaba has also been pushed to the edge of life and death.
The company is both worried about Song Jie’s safety and fear of being infected. No one knows what to do next;